Charles Nicholson Email & Phone Number

Virginia, United States

Fairfax County, Virginia, United States

As the Director of Operations at George Mason, I will play a pivotal role in project managing the university's efforts to transform its visual branding system. This position requires a dynamic, organized, and collaborative individual who can manage complex projects and work within an organizational system. I have a keen understanding of brand management, a creative mindset, strong project management, and leadership collaboration skills. I'm responsible for coordinating unit adoption of a new visual identity system, ensuring compliance with brand requirements, and providing orientations with key leadership and teams and university units on the integrated brand narrative.

Fairfax, Virginia, United States

Develops and manages strategy to promote the University’s brand, products and services via industry leading social media networks. Leads a team that manages content sourcing and curation, as well as enterprise social media platform training, adoption, and organization-wide strategic application.

Fairfax, Virginia

GEORGE MASON UNIVERSITY, Senior Brand Manager, 2019 -PresentDeveloped brand program within office of communications and marketing. Functioned as creative strategy lead for campus expansion and tech talent campaign. Updated policies/processes to guide brand compliance for internal stakeholders. Established design thinking workshop to enhance cross-functional collaboration for university initiatives.  Researched and applied brand insight and integrated marketing technology to support centralization efforts. Gained project work from eight colleges using outside agencies within six months. Increased production by 100% and decreased resource hours by 50%. Received 97% satisfaction score from clients. Delivered pitch to secure budget support for acquisition and launch of social media advocacy program through Hootsuite. Improved engagement with influencers and produced ten times the content reach and engagement of business-oriented social handles.

Office Of Communications And Marketing

GEORGE MASON UNIVERSITY, Senior Account Manager, 2016-2019Oversaw project management and coordinated creative resources assigned to projects. Led implementation, deployment, and integration of enterprise application for creative project management. Hired and trained production team to manage creative processes and resources through enterprise application for project management. Developed project selection criteria and automated project on-boarding and communication work-flow. Built rapport with clients and creatives, filtering feedback and recommendations to reach optimal project outcomes. Introduced and integrated new communication and video conferencing technology (webex teams). Launched accounts for 85% staff and secured 70% of staff as active users within six months. Reduced in-person meetings by 50% and increased project meetings by 100%, positively impacting productivity.

Mason Recreation

GEORGE MASON UNIVERSITY, Marketing Director, 2013-2016Created recreation brand and marketing program. Managed staff of ten personnel. Led brand development for department, including six program areas and four facilities. Established cross-department collaboration to enhance internal marketing reach. Integrated no cost project management solution (Trello) into department operations. Functioned as member of strategic planning committee to update department’s mission and vision and develop goals and KPIs to track department’s impact on the campus community.  Developed marketing program on campus to engage campus community around physical well-being initiatives. Utilized integrated marketing strategy to increase social media engagement from 50% to 100% Executed collaborative programming with 18 campus partners. Reported 86% of campus community engaged with brand in-person through an activity or event.

Freedom Aquatic & Fitness Center

GEORGE MASON UNIVERSITY, Marketing Specialist, 2011-2013Established retention strategy for current fitness center members while maintaining consistent outreach to new members. Created an integrated marketing strategy connecting print, digital, and brand installations to engage new markets and increase center’s presence in the community. Developed customer insight campaign that informed the creation of new programs to engage targeted member segments better. Created email and phone campaign to regain members with cancelled memberships. Regained 5% of members who had cancelled or let membership expire, securing $50K in annual revenue.

VIRGINIA RUSH SOCCER CLUB, Program Administrator, 2010-2011Delivered training support for coaches, parents, players, and volunteers within competitive program. Developed design concepts for tournament marketing collateral. Counseled general manager and technical director on administrative process enhancements that strengthened company’s brand with stakeholders. Streamlined player placement process by integrating an enterprise email application and player database.  Managed partnership with Operation Smile organization for a series of charity fundraising events.  Redesigned tournament t-shirts and drove sell-out of t-shirts at three largest tournaments, providing total revenue of $3K.

M.S, International Sport Management

Education record

Education record

B.S Health Fitness And Recreation Resources, Sport Management