Charles Nicholson Email and Phone Number
Charles Nicholson work email
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Charles Nicholson personal email
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I am a highly skilled and resourceful marketing professional with a solid background in program and campaign development, branding initiatives, team development and leadership, and project management. I possess a demonstrated track record of increasing brand recognition and client engagement. Leverages technology to streamline marketing and communications processes, as well as enhance campaigns. Some key highlights of my career include: Centralizing the brand program of George Mason University to improve communications and marketing project execution, enhance employee productivity, and drive cross-functional collaboration throughout university departments. Consistently building rapport with clients and fostering strong relationships that ensure customer retention and business growth. Serving on several committees, including those focused on recruiting and strategic planning, to establish more effective teams, as well as KPIs that help track performance and support company objectives.
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Director Of Brand OperationsGeorge Mason UniversityVirginia, United States
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Director Of Brand OperationsGeorge Mason University Apr 2024 - PresentFairfax County, Virginia, United StatesAs the Director of Operations at George Mason, I will play a pivotal role in project managing the university's efforts to transform its visual branding system. This position requires a dynamic, organized, and collaborative individual who can manage complex projects and work within an organizational system. I have a keen understanding of brand management, a creative mindset, strong project management, and leadership collaboration skills. I'm responsible for coordinating unit adoption of a new visual identity system, ensuring compliance with brand requirements, and providing orientations with key leadership and teams and university units on the integrated brand narrative.
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Social Media DirectorGeorge Mason University Dec 2020 - May 2024Fairfax, Virginia, United StatesDevelops and manages strategy to promote the University’s brand, products and services via industry leading social media networks. Leads a team that manages content sourcing and curation, as well as enterprise social media platform training, adoption, and organization-wide strategic application.
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Senior Brand ManagerGeorge Mason University Apr 2019 - Dec 2020Fairfax, VirginiaGEORGE MASON UNIVERSITY, Senior Brand Manager, 2019 -PresentDeveloped brand program within office of communications and marketing. Functioned as creative strategy lead for campus expansion and tech talent campaign. Updated policies/processes to guide brand compliance for internal stakeholders. Established design thinking workshop to enhance cross-functional collaboration for university initiatives. Researched and applied brand insight and integrated marketing technology to support centralization efforts. Gained project work from eight colleges using outside agencies within six months. Increased production by 100% and decreased resource hours by 50%. Received 97% satisfaction score from clients. Delivered pitch to secure budget support for acquisition and launch of social media advocacy program through Hootsuite. Improved engagement with influencers and produced ten times the content reach and engagement of business-oriented social handles.
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Senior Account ManagerGeorge Mason University Nov 2016 - Apr 2019Office Of Communications And MarketingGEORGE MASON UNIVERSITY, Senior Account Manager, 2016-2019Oversaw project management and coordinated creative resources assigned to projects. Led implementation, deployment, and integration of enterprise application for creative project management. Hired and trained production team to manage creative processes and resources through enterprise application for project management. Developed project selection criteria and automated project on-boarding and communication work-flow. Built rapport with clients and creatives, filtering feedback and recommendations to reach optimal project outcomes. Introduced and integrated new communication and video conferencing technology (webex teams). Launched accounts for 85% staff and secured 70% of staff as active users within six months. Reduced in-person meetings by 50% and increased project meetings by 100%, positively impacting productivity.
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Director Of MarketingGeorge Mason University Jul 2013 - Nov 2016Mason RecreationGEORGE MASON UNIVERSITY, Marketing Director, 2013-2016Created recreation brand and marketing program. Managed staff of ten personnel. Led brand development for department, including six program areas and four facilities. Established cross-department collaboration to enhance internal marketing reach. Integrated no cost project management solution (Trello) into department operations. Functioned as member of strategic planning committee to update department’s mission and vision and develop goals and KPIs to track department’s impact on the campus community. Developed marketing program on campus to engage campus community around physical well-being initiatives. Utilized integrated marketing strategy to increase social media engagement from 50% to 100% Executed collaborative programming with 18 campus partners. Reported 86% of campus community engaged with brand in-person through an activity or event.
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Marketing & Retention SpecialistGeorge Mason University Jan 2011 - Jul 2013Freedom Aquatic & Fitness CenterGEORGE MASON UNIVERSITY, Marketing Specialist, 2011-2013Established retention strategy for current fitness center members while maintaining consistent outreach to new members. Created an integrated marketing strategy connecting print, digital, and brand installations to engage new markets and increase center’s presence in the community. Developed customer insight campaign that informed the creation of new programs to engage targeted member segments better. Created email and phone campaign to regain members with cancelled memberships. Regained 5% of members who had cancelled or let membership expire, securing $50K in annual revenue.
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Competitive Program AdministratorVirginia Rush Soccer Club Mar 2010 - Jan 2011VIRGINIA RUSH SOCCER CLUB, Program Administrator, 2010-2011Delivered training support for coaches, parents, players, and volunteers within competitive program. Developed design concepts for tournament marketing collateral. Counseled general manager and technical director on administrative process enhancements that strengthened company’s brand with stakeholders. Streamlined player placement process by integrating an enterprise email application and player database. Managed partnership with Operation Smile organization for a series of charity fundraising events. Redesigned tournament t-shirts and drove sell-out of t-shirts at three largest tournaments, providing total revenue of $3K.
Charles Nicholson Skills
Charles Nicholson Education Details
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International Sport Management
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Strozzi Institute School Of Embodied Leadership -
George Mason Leadershape Institute
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Sport Management
Frequently Asked Questions about Charles Nicholson
What company does Charles Nicholson work for?
Charles Nicholson works for George Mason University
What is Charles Nicholson's role at the current company?
Charles Nicholson's current role is Director of Brand Operations.
What is Charles Nicholson's email address?
Charles Nicholson's email address is cn****@****ail.com
What schools did Charles Nicholson attend?
Charles Nicholson attended George Mason University, Strozzi Institute School Of Embodied Leadership, George Mason Leadershape Institute, George Mason University.
What are some of Charles Nicholson's interests?
Charles Nicholson has interest in Youth Development, Marketing, Sports And Recreation, Leadership Education, Event Management, Program Planning.
What skills is Charles Nicholson known for?
Charles Nicholson has skills like Community Outreach, Leadership, Customer Service, Staff Development, Microsoft Office, Social Media Marketing, Program Management, Training, Fundraising, Editing, Youth Development, Data Analysis.
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Charles Nicholson
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Charles Nicholson
Finance Major At The University Of Tennessee At Chattanooga | Commercial Banking And Private Wealth ManagementChattanooga, Tn -
Charles Nicholson
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