a. focus on journalism relating to business, culture and fashion, gaining more than 90 million views from over 600 articles.b. analyze the operational logic and future development prospect of fashion and commercial phenomena from the angles of cultural factor, social factor and policy formulation.c. interview practitioners, attend fashion weeks and activities and explore how the fashion industry and commercial operation affect daily life of individuals and overall changes of contemporary society.d. conduct advertorials and public releases for clients including luxury brands to technology companies, helping them shape new images through creative writing.