Charles Cohen Email & Phone Number

• Oversee all content creation (copy, visuals, video, including website, funnel, and paid media creatives)
• Create email marketing campaigns that generate an average of $375K monthly.
• Helped boost email open rates from an average of 18% to 59%, and increased click rates from an average of 0.5% to 1.3%.
• Helped increase recurring subscription revenue 32% YOY
• Implemented AI tools like ChatGPT and Claude for content creation, enhancing productivity by 20%.
• Manage a team of 2 in-house employees and 8 contractors.

Austin, Texas Area

• Developed brand voice, product packaging, e-commerce website, social media content, affiliate programs, and email marketing.
• Increased new customer foot traffic by 80% through paid media strategy.
• Launched new membership program that boosted engagement by 100% and reduced attrition by 20%.
• Managed a team of 10, including on-site staff and virtual assistants.
• Negotiated contracts within a $100,000+ budget.
• Oversaw logistics and fulfillment for e-commerce products.

Austin, TX

• Led Marketing and Creative initiatives for multi-million dollar health and wellness expo.
• Implemented marketing initiatives that drove ticket sales past established targets, pulled the company out of debt, and achieved over $150k in profit.
• Established KPIs, managed workflow, and set priorities for a team of 8 contract employees including a video production team and 2 overseas assistants.
• Oversaw the development of online, offline, copywriting, video production, and event brand assets including a 30x10, co-branded trade show experience.
• Launched the company’s first merchandising initiative that was profitable on day 1
• Managed multiple funnels, landing pages, all website content creation, social media marketing, and email marketing initiatives

Austin, Texas Area

• Executive team member for recognized thought leader in the self-development space.
• Created marketing initiatives plans to increase brand recognition, exposure, and information product sales within the entrepreneurial space.
• Wrote and/or edited copy for the majority of all video scripts, information products, sales pages, webinar presentation decks, and social media posts.
• Directed team of copywriting experts to create compelling email and website content experiences that were both strategic and brand-centric.
• Managed an in-house video team, paid media contractors, and a virtual crew of overseas designers and developers.
• Implemented the redesign of brand identity and company website, and the creation of all online information product assets.

Austin, TX

• Brand conductor and creative lead for digital, social, tv, radio, and media agency.
• Developed integrated marketing campaigns for MYX Fusions, Pampa Beverages, Mike's Hard Lemonade, Barceló Hotels & Resorts, and Goodwill Denver.
• Wrote scripts and storyboards for TV and Radio initiatives.
• Art Directed, Designed, and wrote copy for online and offline assets, including extensive work in the point of sale arena.
• Supervised a team of freelance graphic designers and copywriters.
• Built and maintained vendor relationships through networking and referrals.

Austin, TX

• Marketing and operations consultant for major player in the Austin solar market.
• Established brand voice and visual identity
• Created systems and processes for prospecting, lead capture, and reputation management.
• Helped establish a maintenance and service department that created an immediate impact on profitability, helping the company grown by 15%.
• Managed a team of 2 staff electricians and installers and 3 subcontractor crews.
• During my tenure, 512 Solar won 3 out of every 5 solar contracts and became the top local solar company on Yelp.

Austin, TX

• Schmoozed, interviewed and drafted stirring lowercases and capitals for local music magazine.
• I interrogated many local and well-known musical acts such as Muse, 30 Seconds to Mars, The Killers, Gym Class Heroes, and My Chemical Romance.

Denver, CO

• Created stand-out, TV, digital and print propaganda at world renown agency.
• Directed tier 1 and 2 television campaigns for regional Ford dealerships in the mountain, south, and southwestern regions.
• Involved in the regional launch of the Ford Freestyle, and the redesigned Ford Mustang Managed production house creative teams and partners/vendors.
• Championed the development of line extensions and new brand assets.

Denver, CO

• Developed print, identity and advertising campaigns for boutique marketing firm.
• Created regional print and outdoor initiatives for HealthONE hospitals.
• Developed new consumer packaging and salon POS assets for American Crew.

New York, NY

• Honed my chops in the music department of this industry giant.
• Developed album packaging and advertising for Billy Joel, Mariah Carey, Mandy Moore, Iron Maiden, Destiny’s Child, Ricky Martin, Yo-Yo Ma, John Williams, and Leonard Bernstein.

Graphic Design, Graphic Design

Direct Response Copywriting