Charles Cohen Email & Phone Number

• Oversee all content creation (copy, visuals, video, including website, funnel, and paid media creatives) • Create email marketing campaigns that generate an average of $375K monthly.• Helped boost email open rates from an average of 18% to 59%, and increased click rates from an average of 0.5% to 1.3%.• Helped increase recurring subscription revenue 32% YOY • Implemented AI tools like ChatGPT and Claude for content creation, enhancing productivity by 20%.• Manage a team of 2 in-house employees and 8 contractors.

Austin, Texas Area

• Developed brand voice, product packaging, e-commerce website, social media content, affiliate programs, and email marketing.• Increased new customer foot traffic by 80% through paid media strategy.• Launched new membership program that boosted engagement by 100% and reduced attrition by 20%.• Managed a team of 10, including on-site staff and virtual assistants.• Negotiated contracts within a $100,000+ budget.• Oversaw logistics and fulfillment for e-commerce products.

Austin, Tx

Led Marketing and Creative initiatives for multi-million dollar health and wellness expo. • Implemented marketing initiatives that drove ticket sales past established targets, pulled the company out of debt, and achieved over $150k in profit.• Established KPIs, managed workflow, and set priorities for a team of 8 contract employees including a video production team and 2 overseas assistants.• Oversaw the development of online, offline, copywriting, video production, and event brand assets including a 30x10, co-branded trade show experience.• Launched the company’s first merchandising initiative that was profitable on day 1• Managed multiple funnels, landing pages, all website content creation, social media marketing, and email marketing initiatives• Helped manage and executed the launch of a two week, 25 guest virtual summit that resulted in 10k new leads and over $50k in revenue

Austin, Texas Area

Executive team member for recognized thought leader in the self-development space. • Created marketing initiatives plans to increase brand recognition, exposure, and information product sales within the entrepreneurial space.• Wrote and/or edited copy for the majority of all video scripts, information products, sales pages, webinar presentation decks, and social media posts.• Directed team of copywriting experts to create compelling email and website content experiences that were both strategic and brand-centric.• Managed an in-house video team, paid media contractors, and a virtual crew of overseas designers and developers.• Implemented the redesign of brand identity and company website, and the creation of all online information product assets.• Launched and developed all assets for a 5-Day online challenge that targeted cold traffic via paid Facebook campaigns, and generated $324k in subscription revenue.

Austin, Tx

Brand conductor and creative lead for digital, social, tv, radio, and media agency. • Developed integrated marketing campaigns for MYX Fusions, Pampa Beverages, Mike's Hard Lemonade, Barceló Hotels & Resorts, and Goodwill Denver.• Wrote scripts and storyboards for TV and Radio initiatives.• Art Directed, Designed, and wrote copy for online and offline assets, including extensive work in the point of sale arena. • Supervised a team of freelance graphic designers and copywriters.• Built and maintained vendor relationships through networking and referrals.• Team lead on Goodwill Denver campaign that resulted in 250% increase in sales and donations over 4 years.

Austin, Tx

Marketing and operations consultant for major player in the Austin solar market.• Established brand voice and visual identity• Created systems and processes for prospecting, lead capture, and reputation management. • Helped establish a maintenance and service department that created an immediate impact on profitability, helping the company grown by 15%.• Managed a team of 2 staff electricians and installers and 3 subcontractor crews. • During my tenure, 512 Solar won 3 out of every 5 solar contracts and became the top local solar company on Yelp.

Austin, Tx

Schmoozed, interviewed and drafted stirring lowercases and capitals for local music magazine.• I interrogated many local and well-known musical acts such as Muse, 30 Seconds to Mars, The Killers, Gym Class Heroes, and My Chemical Romance.

Denver, Co

Created stand-out, TV, digital and print propaganda at world renown agency.• Directed tier 1 and 2 television campaigns for regional Ford dealerships in the mountain, south, and southwestern regions.• Involved in the regional launch of the Ford Freestyle, and the redesigned Ford Mustang Managed production house creative teams and partners/vendors.• Championed the development of line extensions and new brand assets.

Denver, Co

Developed print, identity and advertising campaigns for boutique marketing firm.• Created regional print and outdoor initiatives for HealthONE hospitals. • Developed new consumer packaging and salon POS assets for American Crew.

New York, Ny

Honed my chops in the music department of this industry giant.• Developed album packaging and advertising for Billy Joel, Mariah Carey, Mandy Moore, Iron Maiden, Destiny’s Child, Ricky Martin, Yo-Yo Ma, John Williams, and Leonard Bernstein.

Graphic Design, Graphic Design

Direct Response Copywriting