Charles Crawford Email & Phone Number

Seattle, Washington, Us

Seattle, Wa, Us

Seattle, Wa, Us

Led user experience research and design for a major initiative to holistically reimagine the hiring experience for Starbucks retail stores across North America.

Santa Monica, California, Us

I joined Openfit in 2021, where I led a matrixed, multi-disciplinary product design team to deliver a seamless multi-platform experience for the fitness, nutrition, and wellness app. Some of my additional contributions include:👉 Optimized the design function (including UX research, content strategy, core product experiences, and design system management) to prepare the startup for a successful IPO.👉 Conducted deep dives to identify gaps and improvement opportunities; established user-centered design processes that are standardized, scalable, and informed by industry best practices.👉 Scaled the design team from three to seven FTEs.👉 Optimized research and validation testing procedures.👉 Designed premium features for upselling purposes. 👉 Owned the design vision to deliver a seamless multi-channel experience, including: web, mobile (native iOS/Android), connected TV (10-foot UI/OTT), connected devices (exercise bike), and wearables (Apple Watch).👉 Contributed to a 100% growth in the consumer base over tenure. Drove sustained increases to subscription (10%), daily dashboard views (50%), and conversion rates (50%) via A/B testing and flow optimization.👉 Reduced membership churn by 13%.👉 Increased app downloads by 25%.👉 Launched a nutrition tracker experience to generate a 13% increase in monthly signups.👉 Strategically positioned the brand as a premium offering to capture a higher income bracket.

👉 Brought in to support a key initiative exploring digital opportunities that could replace dependency on legacy analog experiences at physical locations.

👉 Served as Fractional CDO for a leading national mortgage lender undergoing a major digital transformation after multiple rounds of mergers and acquisitions.👉 Merged multiple platforms from a design perspective; developed a 3-year design roadmap with milestones and comprehensive implementation plan.👉 Oversaw a corporate rebrand (inclusive of name/logo change, new mission statement, website, brand standards, and roadmap) in partnership with third-party agencies.

Rancho Santa Margarita, Ca, Us

As VP of Product Design & User Research, I was responsible for supporting a corporate reorganization from a design perspective after a major digital acquisition.I established and led an agile product design team, evolved the design organization, modernized the user research function, and aligned the design department with the new organizational mission, direction, and value proposition. Some of my additional contributions include: 👉 Developed an integrated design vision and digital learning strategy, resulting in $7MM+ in Q1 incremental revenue. 👉 Increased adoption of digital products (vs. physical products) by over 100%, contributing to millions of dollars in reduced overhead and production costs.👉 Optimized design and research workflows; established KPIs to guide and inform design decisions. 👉 Partnered with Product and Engineering leadership to ensure user-centric design best practices were seamlessly embedded into the product development process.

Rancho Santa Margarita, Ca, Us

As Director of Digital Experience, I was recruited to ensure the commercially successful launch of the company’s first subscription-based D2C platform after a 1-year pilot. Some of my additional contributions include:👉 Continually evolved the PADI brand; transitioned from legacy training focus to a holistic lifestyle brand. 👉 Redesigned the PADI.com website to incorporate the new brand mission and design language, resulting in a high-converting ecommerce experience.👉 Scaled the design team from 1 to 13 designers; recruited product designers, visual designers, content strategists, learning experience designers, and design researchers.👉 Developed a data-driven design research framework combining qualitative user research with quantitative analytics to analyze and predict customer behavior.👉 Partnered with UX and Engineering teams to develop a proprietary design system encompassing guidelines, components, and resources.👉 Defined a cohesive design vision (inclusive of persona-based user journeys and customer experience metrics) for a global product organization spanning 3 continents and licensed members in 180+ countries.

Santa Monica, Ca, Us

I joined Red Interactive in 2013, where I co-led the Design Group to deliver integrated product experiences for a range of high-profile brands (including A+E Networks, Roku, Ferrari, and DreamWorks). Some of my key contributions include:👉 Redesigned Roku’s customer experience to optimize purchasing, conversion flows, and support functions.👉 Designed a digital content platform for A+E to widen brand appeal and reach a younger demographic.Clients included: Ferrari, Red Bull, Roku, A+E Networks, Dreamworks, Nickelodeon

London, London, Gb

Clients included: Adidas, HBO, Motorola

Charlotte, Nc, Us

Clients included: Sony Music, Thomson Reuters, Gillette, Fidelity, Genzyme, iRobot

Bachelor Of Fine Arts - Bfa, Industrial And Product Design

Industrial And Product Design