Charles Crawford

Charles Crawford Email and Phone Number

Product Design Leader | Design Strategist | Amazon Prime Video @ Prime Video & Amazon MGM Studios
Charles Crawford's Location
Los Angeles Metropolitan Area, United States, United States
Charles Crawford's Contact Details

Charles Crawford personal email

Charles Crawford phone numbers

About Charles Crawford

I am a creative, resourceful, and strategic professional with a seasoned UX background, a history of optimizing and scaling product design operations, and a talent for aligning teams around common goals. I combine over 2 decades’ experience facilitating highly differentiated customer experiences for multiple high-profile organizations; delivering integrated, next-generation designs at the forefront of product innovation; leveraging design thinking best practices to drive digital transformation at speed and scale; and contributing to pioneering products that deliver value and resolve real-world business challenges.I am a supportive team leader with a strong ability to take charge of projects, train and empower others, and motivate those around me to do their best work. I believe a leader’s primary duty is to cultivate, professionally develop, and grow confidence in his team. I have the ability, expertise, and coaching skills to drive my team to success.In an environment where new opportunities emerge as often as others fade, I am an agile thinker with the unique ability to learn, unlearn, and relearn; because success is less about what you already know and more about expanding your knowledge base. I have the agility to pick up new skills, adapt them to my needs, and respond to challenges with competence and conviction.I have the communication skills to clearly articulate my vision, persuade people to take action, and get the ball rolling in the right direction. Whether I’m sending out emails, communicating with a customer, presenting to a crowd, or anything in between; I communicate quickly, accurately, and effectively.👉 Key Skills 👈▪︎ Strategic Planning & Execution▪︎ Product & UX Design Leadership▪︎ Design Thinking & Lean UX▪︎ Strategic Roadmapping/Vision Setting▪︎ User Journey/Flow Optimization▪︎ User Research & Usability Testing ▪︎ Digital Transformation ▪︎ Customer Experience Strategist▪︎ Team Leadership & Development▪︎ Extensive Startup Expertise

Charles Crawford's Current Company Details
Prime Video & Amazon MGM Studios

Prime Video & Amazon Mgm Studios

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Product Design Leader | Design Strategist | Amazon Prime Video
Charles Crawford Work Experience Details
  • Prime Video & Amazon Mgm Studios
    Ux Design Manager - Personalization & Search
    Prime Video & Amazon Mgm Studios Feb 2024 - Present
    Seattle, Washington, Us
  • Amazon
    Ux Design Manager - Consumer Experience @ Amazon Pharmacy
    Amazon Oct 2022 - Feb 2024
    Seattle, Wa, Us
  • Starbucks
    Ux Strategy Consultant
    Starbucks 2022 - 2022
    Seattle, Wa, Us
    Led user experience research and design for a major initiative to holistically reimagine the hiring experience for Starbucks retail stores across North America.
  • Openfit
    Sr. Director Of Product Design
    Openfit 2021 - 2022
    Santa Monica, California, Us
    I joined Openfit in 2021, where I led a matrixed, multi-disciplinary product design team to deliver a seamless multi-platform experience for the fitness, nutrition, and wellness app. Some of my additional contributions include:👉 Optimized the design function (including UX research, content strategy, core product experiences, and design system management) to prepare the startup for a successful IPO.👉 Conducted deep dives to identify gaps and improvement opportunities; established user-centered design processes that are standardized, scalable, and informed by industry best practices.👉 Scaled the design team from three to seven FTEs.👉 Optimized research and validation testing procedures.👉 Designed premium features for upselling purposes. 👉 Owned the design vision to deliver a seamless multi-channel experience, including: web, mobile (native iOS/Android), connected TV (10-foot UI/OTT), connected devices (exercise bike), and wearables (Apple Watch).👉 Contributed to a 100% growth in the consumer base over tenure. Drove sustained increases to subscription (10%), daily dashboard views (50%), and conversion rates (50%) via A/B testing and flow optimization.👉 Reduced membership churn by 13%.👉 Increased app downloads by 25%.👉 Launched a nutrition tracker experience to generate a 13% increase in monthly signups.👉 Strategically positioned the brand as a premium offering to capture a higher income bracket.
  • Charles H Crawford
    Weight Watchers (Ww) - Interim Ux Director
    Charles H Crawford 2021 - 2021
    👉 Brought in to support a key initiative exploring digital opportunities that could replace dependency on legacy analog experiences at physical locations.
  • Charles H Crawford
    Newrez Llc - Fractional Cdo
    Charles H Crawford 2020 - 2021
    👉 Served as Fractional CDO for a leading national mortgage lender undergoing a major digital transformation after multiple rounds of mergers and acquisitions.👉 Merged multiple platforms from a design perspective; developed a 3-year design roadmap with milestones and comprehensive implementation plan.👉 Oversaw a corporate rebrand (inclusive of name/logo change, new mission statement, website, brand standards, and roadmap) in partnership with third-party agencies.
  • Padi
    Vp, Product Design & User Research
    Padi Jan 2019 - Jun 2020
    Rancho Santa Margarita, Ca, Us
    As VP of Product Design & User Research, I was responsible for supporting a corporate reorganization from a design perspective after a major digital acquisition.I established and led an agile product design team, evolved the design organization, modernized the user research function, and aligned the design department with the new organizational mission, direction, and value proposition. Some of my additional contributions include: 👉 Developed an integrated design vision and digital learning strategy, resulting in $7MM+ in Q1 incremental revenue. 👉 Increased adoption of digital products (vs. physical products) by over 100%, contributing to millions of dollars in reduced overhead and production costs.👉 Optimized design and research workflows; established KPIs to guide and inform design decisions. 👉 Partnered with Product and Engineering leadership to ensure user-centric design best practices were seamlessly embedded into the product development process.
  • Padi
    Director, Digital Experience
    Padi Aug 2016 - Jan 2019
    Rancho Santa Margarita, Ca, Us
    As Director of Digital Experience, I was recruited to ensure the commercially successful launch of the company’s first subscription-based D2C platform after a 1-year pilot. Some of my additional contributions include:👉 Continually evolved the PADI brand; transitioned from legacy training focus to a holistic lifestyle brand. 👉 Redesigned the PADI.com website to incorporate the new brand mission and design language, resulting in a high-converting ecommerce experience.👉 Scaled the design team from 1 to 13 designers; recruited product designers, visual designers, content strategists, learning experience designers, and design researchers.👉 Developed a data-driven design research framework combining qualitative user research with quantitative analytics to analyze and predict customer behavior.👉 Partnered with UX and Engineering teams to develop a proprietary design system encompassing guidelines, components, and resources.👉 Defined a cohesive design vision (inclusive of persona-based user journeys and customer experience metrics) for a global product organization spanning 3 continents and licensed members in 180+ countries.
  • Red Interactive Agency
    Associate Director, User Experience
    Red Interactive Agency Nov 2013 - Aug 2016
    Santa Monica, Ca, Us
    I joined Red Interactive in 2013, where I co-led the Design Group to deliver integrated product experiences for a range of high-profile brands (including A+E Networks, Roku, Ferrari, and DreamWorks). Some of my key contributions include:👉 Redesigned Roku’s customer experience to optimize purchasing, conversion flows, and support functions.👉 Designed a digital content platform for A+E to widen brand appeal and reach a younger demographic.Clients included: Ferrari, Red Bull, Roku, A+E Networks, Dreamworks, Nickelodeon
  • Isobar
    Lead User Experience Designer
    Isobar Feb 2012 - Nov 2013
    London, London, Gb
    Clients included: Adidas, HBO, Motorola
  • Bank Of America Merrill Lynch
    Vp, Interaction Designer
    Bank Of America Merrill Lynch 2010 - 2012
    Charlotte, Nc, Us
  • Charles H Crawford
    Interaction Designer
    Charles H Crawford 1998 - 2009
    Clients included: Sony Music, Thomson Reuters, Gillette, Fidelity, Genzyme, iRobot

Charles Crawford Skills

User Experience User Interface Design Interaction Design User Experience Design User Centered Design User Interface Usability Design Strategy Creative Direction Mobile Devices Experience Design Design Thinking E Commerce Social Media Cms User Research Agile Methodologies Strategy Product Strategy Scrum Lean Ux Start Ups Project Management Product Development User Journeys Mobile Applications Concept Development Digital Strategy

Charles Crawford Education Details

  • Massachusetts College Of Art And Design
    Massachusetts College Of Art And Design
    Industrial And Product Design
  • Cape Peninsula University Of Technology
    Cape Peninsula University Of Technology
    Industrial And Product Design

Frequently Asked Questions about Charles Crawford

What company does Charles Crawford work for?

Charles Crawford works for Prime Video & Amazon Mgm Studios

What is Charles Crawford's role at the current company?

Charles Crawford's current role is Product Design Leader | Design Strategist | Amazon Prime Video.

What is Charles Crawford's email address?

Charles Crawford's email address is ch****@****ail.com

What is Charles Crawford's direct phone number?

Charles Crawford's direct phone number is +194926*****

What schools did Charles Crawford attend?

Charles Crawford attended Massachusetts College Of Art And Design, Cape Peninsula University Of Technology.

What are some of Charles Crawford's interests?

Charles Crawford has interest in Education.

What skills is Charles Crawford known for?

Charles Crawford has skills like User Experience, User Interface Design, Interaction Design, User Experience Design, User Centered Design, User Interface, Usability, Design Strategy, Creative Direction, Mobile Devices, Experience Design, Design Thinking.

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