Chief Marketing Officer
CurrentTrinity Consultants is a leading global Environmental Consulting firm providing services and solutions in the EH&S Regulatory Compliance, Built Environment, Life Sciences and Water & Ecology markets. Founded in 1974 and owned by Private Equity firm Oak Hill Capital, Trinity has the technical expertise, industry depth and global footprint to help clients achieve their goals across the natural and built environments. https://www.trinityconsultants.com/ My team and I focus on building the Trinity Masterbrand in select markets, providing marketing integration support for new acquisitions, aligning our services and solutions with client challenges, positioning Trinity with compelling messaging and value propositions for our targets, launching integrated digital marketing campaigns by sector, driving engagement with our marketing content, improving our lead generation capabilities to maximize funnel impact, optimizing social media and communications channels, and capturing marketing performance metrics in our new dashboard for all of our campaigns, our website and our social media channels.2023 Results:• Deployed Marketing Vision and GTM plans• Restructured the team and budgets• Built Awareness for our Masterbrand• Doubled LinkedIn base to 50,000• Launched Trinityconsultants.com website• Launched our Tableau marketing metrics dashboard• Executed five marketing campaigns• Delivered 3.5X Marketing ROI