Interim Commercial Director
Supporting the Arksen senior management team to position and grow a start-up adventure and exploration business within the yachting sector:- Product development support in the refinement of Arksen exploration vessel designs from 10m to 27m in length.- Strategic marketing input from an end-user client and market perspective across brand, positioning, targeting, content creation, planning and distribution.- Business development and lead generation, acting as an ambassador… Show more Supporting the Arksen senior management team to position and grow a start-up adventure and exploration business within the yachting sector:- Product development support in the refinement of Arksen exploration vessel designs from 10m to 27m in length.- Strategic marketing input from an end-user client and market perspective across brand, positioning, targeting, content creation, planning and distribution.- Business development and lead generation, acting as an ambassador and spokesperson for Arksen.- Refinement of sales strategy across processes, commercial documentation and routes to market, supporting the sales team to successfully close the sale of two 27m exploration vessel new-build projects.- Helping to define company culture, HR strategy and role requirements, recruiting and onboarding new team members into technical, sales and marketing postions to grow in-house capability.- Evaluation of strategic partnership, innovation funding and investment opportunities.- Investigation of sustainability benchmarks and lifecycle assessment for company operations, processes, products and supply chain.- Supporting company-led ocean research and philanthropy projects including the Yachts For Science initiative, 10% For The Ocean Foundation and Yacht of The Year Ocean Award sponsored by Arksen Show less