Charles Evans Email & Phone Number

Plano, Tx

Dallas, Tx

Functioned as a liaison in an online capacity to two GMMs and three DMMs managing +$300M in volume, 200+ brand partners, and 75+ merchant team members. Continuously develop and execute sales, marketing, and web strategies aimed at increasing traffic and conversion improvement for NeimanMarcus.com and BergdorfGoodman.com.Demonstrated leadership expertise by overseeing +$2M co-op digital and social media marketing programs.Consistently exhibit strong proficiency in SEO, PPC, and Paid Search advertising strategies. Significantly enhanced marketing channel visibility by establishing a web traffic analytics tool.Earned recognition for surpassing the 2017 annual sales goal by $19M (a +13% increase). Leveraged strategic skills to increase the collection of vendor co-op digital advertising dollars by 71% to $2M+ and instituting site navigation improvements that increased gross demand and conversion by $10M+.

Dallas, Tx

Drove omni channel strategies, while functioning as a key liaison with business leadership and Information Technology (IT). Spearheaded essential enterprise-wide projects such as Omni Channel Inventory Integration and Same Day Delivery. Delivered 3 major enterprise projects on a timely basis to realize an incremental $15M in first year sales.

Dallas, Tx

Exhibited leadership abilities by managing all aspects of operations, finance, and fulfillment for LastCall.com. Led key projects, including the BergdorfGoodman.com Omni Channel and Precious Jewelry online projects.Enhanced inventory efficiencies to improve inventory turn by 2 basis points and reduce shortage from 2.93% to 1.17%. Facilitated a 30% sales increase by executing an omni channel inventory sharing project ($100M+ in inventory).

Dallas/Fort Worth Area

Provided strategic leadership for the company’s Last Call Stores, while continuously attaining sales and profitability goals. Exemplified people management expertise by supervising up to 80+ associates with sales volumes up to $20M and building driven sales teams.Earned the Sales Manager of the Year award for turning around an underperforming store's business (10% increase) and achieved status as the #1 store in women's denim sales (+260% LY). Successfully delivered an expense rate that was lower than expected and improved profit margin by 10 basis points.

Dallas, Tx

Maintained responsibility for the buying and management of $60M+ volume. Acted as a direct liaison between NM Corp, NM Stores, and vendors on various business aspects including sales, business analysis, advertising, and marketing. Served as a Merchant Steering Committee member responsible for collaboratively coordinating technological and operational improvements at NM Corporate.

Dallas, Tx

Maintained responsibility for various divisions of NeimanMarcus.com and BergdorfGoodman.com with volume of $100M+. Served as a key online liaison between Brand Partners, NM Executives, Merchants, and Marketing. Earned “Bravo” awards for sales excellence on six occasions.