Charles Evans

Charles Evans Email and Phone Number

Director Marketing Technology at Aimbridge Hospitality @ Aimbridge Hospitality
plano, texas, united states
Charles Evans's Location
Plano, Texas, United States, United States
Charles Evans's Contact Details

Charles Evans personal email

n/a
About Charles Evans

My name is Charles and I am a results-driven leader with a comprehensive management background in e-commerce, digital marketing, business development, sales, and strategic planning. I am frequently acknowledged as a "natural selling leader”, with a proven track record in surpassing sales goals and restoring profitability to stagnant business.During my career, I have consistently exhibited leadership abilities in executing complex projects; managing digital and social media marketing programs; building top-performing teams; and driving business operations. I have successfully served in key leadership roles such as Marketing Director, Category Director, Web Business Director, Manager-Omni Channel Strategies, and Manager-Operations. I am also an articulate communicator with expertise in building strong client relationships. I have attained multiple awards for exemplary performance.

Charles Evans's Current Company Details
Aimbridge Hospitality

Aimbridge Hospitality

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Director Marketing Technology at Aimbridge Hospitality
plano, texas, united states
Website:
aimbridgehospitality.com
Employees:
2831
Charles Evans Work Experience Details
  • Aimbridge Hospitality
    Director Marketing Technology
    Aimbridge Hospitality Apr 2019 - Present
    Plano, Tx
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  • Neiman Marcus Group
    Category Director
    Neiman Marcus Group Apr 2014 - Apr 2019
    Dallas, Tx
    Functioned as a liaison in an online capacity to two GMMs and three DMMs managing +$300M in volume, 200+ brand partners, and 75+ merchant team members. Continuously develop and execute sales, marketing, and web strategies aimed at increasing traffic and conversion improvement for NeimanMarcus.com and BergdorfGoodman.com.Demonstrated leadership expertise by overseeing +$2M co-op digital and social media marketing programs.Consistently exhibit strong proficiency in SEO, PPC, and Paid Search advertising strategies. Significantly enhanced marketing channel visibility by establishing a web traffic analytics tool.Earned recognition for surpassing the 2017 annual sales goal by $19M (a +13% increase). Leveraged strategic skills to increase the collection of vendor co-op digital advertising dollars by 71% to $2M+ and instituting site navigation improvements that increased gross demand and conversion by $10M+.
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  • Neiman Marcus
    Manager, Omni Channel Strategies
    Neiman Marcus Aug 2013 - Apr 2014
    Dallas, Tx
    Drove omni channel strategies, while functioning as a key liaison with business leadership and Information Technology (IT). Spearheaded essential enterprise-wide projects such as Omni Channel Inventory Integration and Same Day Delivery. Delivered 3 major enterprise projects on a timely basis to realize an incremental $15M in first year sales.
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  • Neiman Marcus
    Manager, Operations, Business Solutions Management
    Neiman Marcus Jan 2011 - Aug 2013
    Dallas, Tx
    Exhibited leadership abilities by managing all aspects of operations, finance, and fulfillment for LastCall.com. Led key projects, including the BergdorfGoodman.com Omni Channel and Precious Jewelry online projects.Enhanced inventory efficiencies to improve inventory turn by 2 basis points and reduce shortage from 2.93% to 1.17%. Facilitated a 30% sales increase by executing an omni channel inventory sharing project ($100M+ in inventory).
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  • Neiman Marcus
    Store Manager, Last Call Stores
    Neiman Marcus May 2006 - Jan 2011
    Dallas/Fort Worth Area
    Provided strategic leadership for the company’s Last Call Stores, while continuously attaining sales and profitability goals. Exemplified people management expertise by supervising up to 80+ associates with sales volumes up to $20M and building driven sales teams.Earned the Sales Manager of the Year award for turning around an underperforming store's business (10% increase) and achieved status as the #1 store in women's denim sales (+260% LY). Successfully delivered an expense rate that was lower than expected and improved profit margin by 10 basis points.
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  • Neiman Marcus
    Buyer, Designer Jewelry
    Neiman Marcus Jan 2003 - May 2006
    Dallas, Tx
    Maintained responsibility for the buying and management of $60M+ volume. Acted as a direct liaison between NM Corp, NM Stores, and vendors on various business aspects including sales, business analysis, advertising, and marketing. Served as a Merchant Steering Committee member responsible for collaboratively coordinating technological and operational improvements at NM Corporate.
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  • Neiman Marcus
    Buyer
    Neiman Marcus 1999 - 2003
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  • Neiman Marcus Online
    Merchandise Manager
    Neiman Marcus Online 2003 - 2006
    Dallas, Tx
    Maintained responsibility for various divisions of NeimanMarcus.com and BergdorfGoodman.com with volume of $100M+. Served as a key online liaison between Brand Partners, NM Executives, Merchants, and Marketing. Earned “Bravo” awards for sales excellence on six occasions.

Charles Evans Skills

E Commerce Store Management Retail Inventory Management Visual Merchandising Trend Merchandising Trend Analysis Retail Sales Apparel Inventory Control Profit Fashion Wholesale Loss Prevention Assortment Microsoft Office Multi Channel Commerce Project Management Operating Systems Sales Operations Inventory Analysis Sales Management Profit/loss Accountability Fulfillment Programs Retail Buying Digital Marketing Social Media Marketing Web Analytics Marketing Team Building Leadership Social Media Marketing Strategy Management Merchandise Planning Sales Customer Service Business Strategy Category Management Strategy Strategic Planning Advertising Email Marketing Online Marketing Business Development Product Management Microsoft Excel Strategic Partnerships

Charles Evans Education Details

Frequently Asked Questions about Charles Evans

What company does Charles Evans work for?

Charles Evans works for Aimbridge Hospitality

What is Charles Evans's role at the current company?

Charles Evans's current role is Director Marketing Technology at Aimbridge Hospitality.

What is Charles Evans's email address?

Charles Evans's email address is ch****@****cus.com

What schools did Charles Evans attend?

Charles Evans attended University Of Central Florida.

What skills is Charles Evans known for?

Charles Evans has skills like E Commerce, Store Management, Retail, Inventory Management, Visual Merchandising, Trend, Merchandising, Trend Analysis, Retail Sales, Apparel, Inventory Control, Profit.

Who are Charles Evans's colleagues?

Charles Evans's colleagues are Alicia Kauth, Jomel Rodriguez, Ruben Marin, Byron Rios, Mona Rigdon, Adriana Puskar, Lori Collette.

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