Charles Fowler Email & Phone Number

Vevey, Ch

• Build the Nestlé-Amazon Advertising global joint business plan with input from markets and zones on its execution and track results through joint scorecarding.• Provide active operational support to all Amazon markets, including best practice sharing, application, and building specific accelerated business plans in under-performing/high-potential priority markets.• Develop playbooks for Sponsored Ads, DSP, and Retail Marketing to ensure brand execution of Amazon marketing fundamentals.• Lead the development, alignment, and implementation of a joint global roadmap for paid search and consumer insights with Amazon Advertising.• Create a test and learn agenda to measure the effectiveness of Amazon Advertising tools for search, display, and programmatic.

Minneapolis, Mn, Us

• Launch new brands on Amazon by creating relationships and negotiating business contracts.• Execute and prepare Amazon marketing activities sponsored search, media campaigns, e-mails, and customer review responses.• Create and audit product assets to optimize both the front-end and back-end of product listings to optimize Amazon SEO and on-page conversion.• Oversee all the relevant pre-launch tasks and provide comprehensive account management.• Manage and optimize all Amazon sales channels Vendor Central, Vendor Express, and Seller Central to achieve the maximum sales growth.• Analysis of existing competitors on Amazon to refine strategy to increase sales and decrease advertising costs.• Analyze and provide weekly sales and inventory reports to identify business opportunities and difficulties.

Irving, Tx, Us

• Strategically conducted joint business planning with Amazon and Quidsi buyers, category managers and other key customers to drive volume and profit growth for Family Care and Adult Feminine Care products.• Implemented K-C brand strategies and tactics for Kleenex, Cottonelle, Scott, Viva, Depend, Kotex, and Poise to drive domestic sales.• Managed Amazon and Quidsi customer relationships, category management, business planning and trade management utilizing cross-functional resources and data sources.• Developed and executed innovative marketing, pricing and sales policies and programs to exceed sales volume objectives for Amazon US Channel.• Served as liaison between the customer, team counterparts and internal support team members to foster culture of growth and collaboration. • Improved processes, procedures, and efficiencies related to customer business supply chain and service in conjunction with other business units.

Seattle, Wa, Us

• Launched full category of Beauty products on Amazon.ca implementing the selection, content, and browse navigation for the launch.• Managed vendor contracts, day-to-day relationships, and negotiated marketing funds for over 70 vendors and 10,000 items.• Coordinated marketing and email efforts, scheduled product lists, analyzed site promotions’ performance and made recommendations on marketing plans for entire Beauty category.• Conducted financial analysis of business opportunities to meet and exceed revenue and profitability targets supporting Amazon’s long term business goals.• Created business plans for new opportunities and developed and executed project plans for the launch of new features, incorporating merchandising and pricing strategies. • Responsible for updating and producing content for product detail pages which improved customer experience and overall site sales conversion.

Richfield, Minnesota, Us

• Vendor Management: Acts as liaison between vendors and the business for the day to day vendor communications and negotiations focusing on SKU or sub-class level planning.• Assortment Management: Maintain a competitive merchandise assortment plan which is primarily driven by the industry or driver products that is customer focused based on category strategy. Negotiates commitments, analyzes costs, and sets pricing. Partners with Demand Planning to manage and control inventory levels. Limited focus on multi-channel.• Promotion Management: Utilize available vehicles to maximize promotional and marketing strategies to meet category objectives. Plan and execute in-store promotions.• In-Store Merchandising: Communicates category plan and customer experience priorities and requirements to Experience Development Group and Space Management. Provide direction and final approval/proofing for Programs, planograms (space, adjacencies, facings and visual presentations), graphics and displays.• People Leadership and Development: Provide daily work direction, performance feedback and developmental support to tactical role. Mentor and train direct and indirect reports.• Business Performance Evaluation: Contribute to mid to long range planning process. Monitor performance vs. forecast and overall contribution to business unit and enterprise. Assemble and disseminate industry and category competitive trend analysis.• Financial Forecast and Budgeting: Monitor P&L performance and develop action plans to meet financial goals, provide input into annual/ongoing financial forecast and budgeting process.

Richfield, Minnesota, Us

• Managed the entire computer monitor assortment and drove $250 million dollars of revenue for fiscal year 2012.• Conducted market research and consumer purchasing trends to ensure optimal sales performance.• Obtained highest market share revenue increases in last three years for computer monitor category. • Negotiated regularly with vendors for aggressive and unique promotions to drive market share.• Transitioned category from flat pricing back to an aggressive promotional plan in order to drive revenue and margin.• Increased Bestbuy.com revenue growth by 48% year over year • Rationalized in-store assortment and have tripled online assortment since taking over the category while maintaining owned inventory budgets.• Formed critical business relationships with internal marketing teams in order to utilize the best vehicles for the monitor business.

Richfield, Minnesota, Us

The Demand Planning Analyst provides analysis, executes processes, and utilizes business tools and metrics to ensure that the correct product is in the correct stores, in the right quantities, and on time. The Demand Planning Analyst teams with other members of the Marketing Organization to communicate specific SKU issues and then collaborates with the team to deliver the greatest value to the company while achieving the product financial goals.• Managed $225M of inventory to meet our turn budget.• Executed transitions to keep at-risk inventory at 5% (Company average over 10%).• Managed an OTB budget consistently keeping dollars spent at or under budget.• Had direct impact on financials and beat our revenue and margin budgets.• Actively involved in creating customer availability and Turn budgets for the category.• Developed and managed SKU forecasting plans to exceed our customer availability/in stock budget.• Responsible for development of direct reports through coaching, training, career counseling and performance development efforts. • Actively participate in space management strategy to offer inventory perspective and insights to manage inventory and space more effectively.• Involved in creating a company wide process to mange the lifecycle of product from assortment decisions to end of life and beyond.

Richfield, Minnesota, Us

• Responsible for an average of $60 million dollars of inventory purchased annually.• Provide analysis, execute processes and utilize business tools and metrics to ensure that the correct product is in the correct stores, in the right quantities, and on time.• Partner cross functionally to communicate specific SKU issues and collaborate with the team to deliver the greatest value to the company while achieving product financial goals.• Support the Senior Demand Planning Analyst and the Buying team in the transition of product lines.• Perform SKU/store level and .com inventory and sales analysis (e.g., service levels, P.O. tracking forecast and inventory accuracy) to ensure in-stock goals.• Worked cross functionally to successfully launch new vendors Kajeet, Amp’d Mobile, Mobile ESPN