Charles Gemayel Email & Phone Number

Dublin 2, Ie

•Taking the role of Data & Analytics Lead for 2 of the largest automotive companies in MENAP to accelerate their digital transformation through data-driven strategies and initiatives.•Led the end-to-end Digital Marketing Assessment, Transformational Marketing Strategy & Plan, as well as the Marketing Ops Model Development for the credit bureau in UAE.

Dublin 2, Ie

•Leading the CRO (Conversion Rate Optimization) and Experimentation project for the largest telecommunications company in UAE and the Middle East.•Leading the Digital Analytics and Performance Marketing project for the largest telecommunications company in UAE and the Middle East.•Leading the Digital Analytics and Performance Marketing Assessment, Framework and Roadmap for a Digital Bank in KSA.• Building Data Governance Frameworks, creating the strategy for Data collection and designing Data Layers •Developing Data strategies and planning the activation of Data in collaboration with Marcom and Media agencies.•Leading Personalization and A/B testing to optimize Conversion Rates and User Experience.•Managing resources on projects to ensure challenges and skills are well matched and projects are delivered within deadlines.•Piloting multidisciplinary teams (UX & UI Designers, Analysts, Data Scientists, IT and Developers, Data Visualization) and being accountable for the success of Data-centric projects.•Areas of expertise include: eCommerce and Advanced Analytics Tracking Big Data, Data Layer Strategy and ImplementationData Management Platforms (Neustar, Oracle Bluekai)Tag Management Solutions (Google Tag Manager, Adobe Tag Manager, Ensighten)Mobile App Analytics (Firebase, Appsflyer, Adjust)Conversion Rate OptimizationA/B Testing (Google Optimize, Optimizely, Oracle Maxymiser)Campaign Management (Google Marketing Platform, Facebook,Twitter) and DSPsPersonalization & Omnichannel MarketingSEM (Google Ads) and SEO (ScreamingFrog)CRM (Salesforce, HubSpot)Social Media & Influencer MarketingContent and Email MarketingArtificial Intelligence and Machine Learning

New York, Ny, Us

Annalect, part of Omnicom Media Group, is the technology arm of the group that provides data-driven marketing strategies and solutions, powered by a connected system of technology, tools and consultants. Annalect's philosophy has been to remain technology agnostic, making sure platforms are not obsolete by focusing on data ingestion and analysis.My role as a Senior Analyst in Digital Technology consisted in:• Designing of 1st and 2nd party web and app data structures, implementing custom Data Layers and Advanced Digital Analytics solutions (Google Analytics, Adobe Analytics) which allows our clients and partners to take absolute control of their data• Deploying of Tag Management Solutions and enhanced e-commerce website tracking for top multinational and e-commerce companies (around 95% increase in data points being tracked)• Activating audiences and data-driven strategies with the help of a Data Management Platform (DMP), DSPs and behavioral tools to improve our clients’ digital advertising (up to 75% more targeted and cost efficient)• Researching Data Partnerships with Publishers to improve website revenue and monetize data across several channels• Managing the Annalect Insights Platform to ingest our clients' data, harmonize it, analyze it and finally visualize it• Leading training sessions on all technology platforms for Omnicom's agencies and clients• Experience in Automotive, FMCG, Luxury/Cosmetics, Entertainment and Media, E-commerce, Retail, Sports, Travel, Telecommunications

New York, Ny, Us

Resolution Media, part of Omnicom Media Group, is one of the largest digital marketing agencies in the world with expertise in SEM, SEO, Content Marketing, Analytics and Inbound Marketing.My main client was a leading global sports network broadcasting in the Middle East and North Africa (in 24 countries). My role as a Social Media Analyst consisted in:• Building and improving my client’s online presence and brand awareness through the use of social media platforms (Facebook, Twitter, Google+, Instagram, YouTube) and online search engine optimization (more than 425% increase in website traffic and more than 25 million social followers).• Working on a World Cup strategy where my team accomplished a successful case of TV show integration with social media which was shortlisted and won an award• Taking the role of a content specialist as I prepared detailed content calendars, created content and themes around sports, “live tweeted” sports fixtures, promoted TV shows, apps, songs and offers• Taking the role of a social media producer as I managed and coordinated team activities and deadlines, set priorities, maintained an effective posting schedule and aligned with the client

Worldwide, Oo

Deloitte ranks among the world’s leading professional services firm in audit & assurance, risk and financial advisory, tax, and consulting services across more than 20 industries.My role as a Strategy Consultant Intern consisted in:• Supporting in the capacity-building and maturity assessment of an Islamic bank abroad• Working on the HR Assessment and development of a strategic plan for a government entity• Developing and reviewing the financial models of two KSA insurance companies• Preparing an insurance proposal for a company in KSA and supporting in the report focusing on insurance sector analysis• Preparing a presentation on Takaful insurance companies in UAE, analyzing performance and competitive positioning

Worldwide, Oo

Deloitte ranks among the world’s leading professional services firm in audit & assurance, risk and financial advisory, tax, and consulting services across more than 20 industries.My role as a Strategy Consultant Intern consisted in:• Working on a business plan to establish a fast-food franchise in Lebanon, based on an innovative concept designed to attract a high-income and youthful customer base• Creating business processes for a policies and procedures manual of a university in Qatar• Conducting a bench-marking analysis about compensation and benefits schemes for job positions for a university in Qatar to help them attract and retain talent

Bachelor'S Degree, Economics With Minor In Business Administration

Baccalauréat Français, Série Scientifique S, Spécialité Physique-Chimie