Charles Glaspole Email & Phone Number

Sydney, Australia

Development and implementation of APRA’s external communications across multiple platforms, commencing with production of the quarterly APRA Insight e-newsletter, coordination and delivery of external publications calendar on APRA website and email platforms, and handling of all public inquiries received via info@apra.gov.au inbox, in liaison with contracted call centre supplier.Selected achievements:Management of 3499 separate email inquiries in 2023, including update of 41 page standard response document requiring consultation and sign-off with SMEs and Legal. Working with APRA’s ServiceNow developer, creating and implementing improvements to the Corporate Affairs SHOP ticketing system to streamline workflow pipeline for lodging and tracking communications job requests.Data collation and production of annual publications audit, including analysis of trends and suggestions for workflow improvements in report to senior staff.Instigation, research and writing of APRA’s External Complaints Management Policy through to final board paper submission and stakeholder sign-off.

Sydney, Australia

Writing content for financial advisers, via a third party content provider service.

Sydney, Australia

Management of internal communications to IOOF’s staff, responsible for drafting, editing and reviewing material such as regular publications, ad hoc staff webinars and investor communications more generally, as well as active involvement supporting the roll-out of multiple HR initiatives.

North Sydney

Editorship and management of production and distribution of multiple quarterly EDMs for adviser to client market, along with development and execution of content marketing strategy, delivering measurable improvements in adviser marketing communications via establishment of Content Forum and online Content Hub.

North Sydney

Provision of marketing support to the Advice and High Net Wealth team, specifically responsible for regular and ad-hoc publications and digital communications to advisers, maintaining a good working relationship with internal and external stakeholders, and ensuring all collateral meets brand guidelines.Selected achievements:Editorship and publication of quarterly and monthly B2C e-Publications written for advised clients, leveraging efficiencies in content sharing and timing for greater reader engagement.Development of content strategy for B2C Adviser communications, including integrated strategic planning based upon consolidation of research reports from multiple sources, and improvements via establishment of Content Forum and online Content Hub.Publication of newsfeed content for financial advisers, with stretch of >50% monthly CTR achieved by Q3 2016 from launch CTR of 17% in Q3 2015, and fortnightly and monthly EDM targets of 4000+ and 500+ opens respectively.Amplification of content across LinkedIn sub-brand company pages.

Sydney

Four week contract role migrating Mercer Australia/New Zealand website content into Adobe Communique 5 website, as well as support managing web content detailing response to Federal Budget.

Sydney, Australia

Four month contract role within the Transformation Project, producing print and web collateral to improve effectiveness in the processes and services offered.

Freelance web design and content management for clients including exquisitejewelsgallery.com and Bauer Digital, a part of Bauer Media Group.

Melbourne, Australia

Production management of investor memorandum, related marketing material including computer-animated teaser, applications for corporate sponsorship and government funding through the City of Melbourne, Screen Australia and Austrade.

Sydney

Reporting to the Marketing Manager - International (Dubai based) with a dotted line to the Vice President, Asia Pacific (Sydney based), key responsibilities include direct marketing, lead generation and follow-up, marketing communications, thought leadership campaigns and sales support.

Melbourne, Australia

One-year contract position working with the Director of Teaching and Learning to implement and monitor new and creative interventions, plans and mechanisms that improve student success at SCU.Selected achievements:Research, design and implementation of the First Year at SCU website that provided a one-stop point of reference for potential and current first year students.Development of video and audio content for the First Year at SCU website, including scripting and direction, in collaboration with the Marketing department.Overseeing 6 sub-projects to deliver required outcomes on schedule and to budget, working closely with Project Leaders and Officers for each sub-project, with monthly reporting to senior staff.

Writing, editing and production of admissions related publications, including a range of web-based administrative or course-related material, as well as the SCU Student Handbook.Selected achievements:Redesign of the Student Services website in consultation with key staff across multiple areas, followed by implementation in collaboration with the Information Technology and Telecommunications Services department.Chair of cross-departmental committee and authorship of submission to Academic Board and SCU Executive detailing extensive recommendations for aligning the annual planning, administration and marketing cycles at SCU.Development and management of admissions publications schedule to improve the delivery of production objectives to set deadlines.

Management of online and printed marketing material, including improvements to marketing publication procedures, reporting to the Director of Marketing and Media.Selected achievements:Management of a publications team of three staff, including development and implementation of workflow improvements that enabled a 90% increase in job requests at no extra cost from the previous year, from 126 to 240 jobs.Development and ongoing distribution management to 4000 subscribers of an online monthly newsletter, in collaboration with Media staff.Development of online content in collaboration with the Website Manager and faculty marketing staff, including redesign of the SCU website homepage, marketing pages and online course information sheets.Establishment of schedule and budget for annual marketing and admissions publications, including undergraduate and postgraduate prospectuses, over fifty printed course information sheets, multiple campaign mail-outs and advertising.Development of a telemarketing database from website user data, including 1750 leads generated from a mid-year student enrolment campaign.

Professional writing and editing services with a strong marketing online and communications focus for Deakin University’s International Marketing Division.Selected achievements:Editorship and production of online content for Deakin University’s website for the international market, covering partnerships, distance education, study abroad and enrolled students.Coordination of production, translation and scripts for two promotional videos in multiple languages for the international student market, in DVD and VCD formats.Production of online and printed brochures for multiple European and Asian languages, liaising between a translation company and designers.

Ma(Comm)

Units studied include: Organisational Communication, e-Commerce, Marketing, Public Relations, Strategic Planning and Communications.

Bachelor Of Arts (Film & Tv)

Bachelor Of Arts (Ba), English Language And Literature/Letters