• Perform A/B Testing and Optimization of Large Scale Google Text, Google PLA, & Display Channels• Provide.Advanced Reporting in SQL, Google Cloud Platform, Python, Excel, and Tableau• Marketing Automation of A/B Split Testing, Bidding & Budget Management, and Reporting• Make Data-Driven Decisions on Marketing Strategy and Demand Generation Direction• Write Titles and Advertisements, Provide Insights on Budget and Bid Optimization, and Channel Management *Note: I am a marketing manager that uses data analysis to drive performance. Although I am also a fully qualified data analyst at this point, I will politely decline any offers for a data analyst role.

• Generated ~80 million in forecasted revenue from SEM advertising campaigns• Algorithmically built the Google Ads account from scratch with Python. Managed budgeting.• Made Google Ads the most profitable marketing channel for Flyhomes by 350% in 3 months.• A/B split-tested ads and web content on landing pages I designed and built on Unbounce.• Built intricate data tracking systems in Python, SQL, and Data Studio to show real-time KPIs.• Worked with engineers and data analysts to create web-tracking systems & prequalify leads.• Developed marketing strategies with management to meet strategic monthly forecast goals.

• Automated high-value data analysis for our team which worked with Nike, Harvard, Yale, World Wildlife Fund, Blizzard Entertainment, and Delta Private Jets, Reddit, Vimeo, and Fandango.• Performed keyword and conversion optimization for hundreds of PPC marketing campaigns.• Built remarketing campaign rules to increase ROI for client marketing campaigns.• Automated reporting in Python to save the company thousands of hours in manual Excel analysis.• Segmented audiences with in-market audiences, remarketing lists, and Microsoft Ads betas.

• Built performance campaigns on Google Ads, Amazon Ads, Facebook Ads for startups.• Built websites on numerous CMS platforms, including Shopify, WordPress, and Unbounce.• Automated CRM work in Hubspot, Active Campaign, and Infusionsoft. • Used Google Tag Manager, Google Analytics, Unbounce, & Hotjar to create performance tracking.• Used Moz and Spyfu to track SEO for eCommerce companies and develop data-driven campaigns.