Specializing in marcomms, public relations, personal branding, social media, internal, executive, and crisis communications.

• Consulted and collaborated with executive leadership and cabinet members to develop short and long-term public information, crisis, and marketing communication plans.• Managed and hosted special events for dignitaries to enhance the College's visibility and relationships with key stakeholders.• Formulated and executed comprehensive marketing communication programs aimed at bolstering the College's identity, brand, and overall enrollment.• Created and designed student loan messaging to ensure students were well-informed about available financial assistance options.• Ensured all external and internal communications consistently represented the College's mission and brand.• Developed and managed the College's first direct email marketing system.• Established metrics to monitor strategic partnership progress and marketing communication effectiveness, evaluating the success of all initiatives.• Crafted and implemented strategic communication processes focused on addressing student needs and concerns effectively.• Collaborated closely with the Director of Marketing and Communications on media relations efforts.• Hosted personal branding workshops in partnership with the Staff Development Committee to empower staff and faculty.• Built and nurtured relationships with internal and external stakeholders, showcasing the College's accomplishments and strengths.• Collected and analyzed data on student trends, presenting reports to relevant committees for informed decision-making.• Drafted press releases, newsletters, advisories, and briefings to disseminate timely and relevant information.• Guided and supported colleagues in leveraging various social and communication platforms to promote department updates, programs, and events effectively.• Developed media training strategies and identified talking points for executive leadership to ensure effective communication with the media.

Communications:• Built strategic plans for student and community outreach initiatives, ensuring alignment with organizational objectives.• Edited copy for executive leadership and cabinet members to maintain consistency and professionalism in communications.• Established crisis communication processes to effectively manage and mitigate communication challenges during emergencies.• Developed comprehensive communication programs for both internal and external audiences to enhance employee engagement and alignment with organizational goals.Public Affairs:• Assisted the Director of Marketing and Communications in responding to media inquiries, interviews, and strategic planning.• Prepared briefings and established talking points for executive leadership and cabinet members to ensure coherent and effective communication.• Tracked and reported all COVID-19 media coverage to stay informed and adapt communication strategies accordingly.• Created strategies to enhance the visibility and presence of executive leadership within relevant communities and platforms.• Drafted press releases, campus newsletters, and COVID-19 advisories to disseminate timely and accurate information to stakeholders.Social Media:• Developed social media and messaging policies to guide the College's online presence and interactions.• Crafted weekly analytic and metric reports to assess the success and impact of social media campaigns, informing future strategies.• Managed and produced visual and written content for social media platforms, ensuring alignment with brand identity and messaging.• Organized and designed a College-wide content calendar to streamline content creation and scheduling processes.• Successfully increased social media followers organically by 431%, demonstrating effective engagement strategies and content quality.

Taught the basics of branding and what it means to inhabit a personal brand. Students focused on:• Learning how to articulate and communicate their authentic story• Exploring the intersectionality between race, gender, and the workforce• Becoming familiar with the basics of reputation management• Investigating various branding strategies within mainstream media culture• Understanding potential risk identification factors• Strategically build and manage their professional online presence• Practicing media training strategies• Examining public relations and branding case studies• Identifying their expertise through interactive strength-based leadership exercises Part of San Francisco State's Experimental CollegeProgram of studies approved by the Curriculum Review Committee

• Established relationships with financial partners to secure funding and support for the organization's activities and initiatives.• Managed all administrative files efficiently to ensure organizational records were organized and accessible when needed.• Coordinated weekly meetings for members, ensuring effective communication and collaboration among team members.• Formulated internal communication strategies to foster transparency, engagement, and alignment among members.• Organized workshops and collaborated with other on and off-campus organizations to create networking opportunities for members, enhancing their professional development and industry connections.• Developed strategic plans for community outreach initiatives, aiming to increase the organization's visibility and engagement within the community.• Identified sponsorship opportunities to support the organization's activities and events, securing additional resources and support from external partners.• Oversaw nine positions on the board and collaborated with board members to set and achieve organizational goals, fostering teamwork and accountability.• Worked closely with the Graduation Coordinator to plan and budget for the San Francisco State Marketing Ceremony, ensuring a successful event with over 1,000 attendees.

Public Relations:• Organized comprehensive crisis communication plans to manage and mitigate communication challenges during emergencies or crises effectively.• Developed and nurtured relationships with local media outlets to secure coverage of organization events and initiatives, enhancing visibility and engagement.• Coordinated community workshops to educate and engage community members on relevant topics, fostering positive relationships and collaboration.• Updated and maintained media lists to ensure accurate and up-to-date contact information for media outreach efforts.• Oversaw the organization's overall reputation, monitoring online mentions and feedback to maintain a positive image and address any issues proactively.Executive Communications:• Crafted speeches, articles, and other communications on behalf of Board Members, ensuring consistency in messaging and professionalism.• Designed visually compelling presentations, effectively communicating key messages and insights to diverse audiences.• Identified and pitched speaking opportunities for executives, increasing their visibility and thought leadership within relevant industries and communities.Social Media:• Scheduled and created engaging visual and written content for social media platforms, maintaining a consistent and compelling online presence.• Produced and managed digital campaigns to promote organization initiatives, events, and key messages, maximizing reach and engagement.• Successfully increased social media followers organically by 367%, implementing effective engagement strategies and content optimization techniques.

• Directed all internal and external communication endeavors, ensuring consistency and effectiveness in messaging and outreach efforts.• Collaborated with team members and recruited a team of two interns to support communication initiatives and campaign objectives.• Assisted in raising over $6,500 in immediate recovery support for small businesses within the Bay Area through strategic communication and outreach efforts.• Revamped and developed social media and communication policies to enhance campaign communication strategies and ensure compliance with regulations.• Led the campaign's crisis communication efforts and provided executive communication guidance to maintain public trust and confidence.• Designed and coordinated strategic community and public information outreach campaigns to address city priorities and engage voters effectively.• Researched and tracked media coverage and overall campaign data to assess effectiveness and inform decision-making.• Organized briefing materials and prepared speeches for campaign events and engagements.• Pitched relevant speaking engagements to amplify the campaign's message and reach broader audiences.• Conducted media training strategies to equip campaign staff and volunteers with the skills needed for effective media interactions.• Edited copy to ensure accuracy, clarity, and consistency in campaign communications.• Identified campaign endorsement opportunities to garner support and credibility.• Managed the overall campaign content calendar to schedule and coordinate communication activities effectively.

Executive Communications:• Edited copy and ghostwrote content for C-suite executives, ensuring clarity, consistency, and alignment with organizational messaging.• Designed presentations for PRSA International Webinar, effectively communicating key messages to the audience.• Assisted with content writing for Forbes articles, contributing valuable insights and perspectives to enhance the company's visibility and thought leadership.• Established strategies to enhance executive visibility, maximizing opportunities for thought leadership and industry recognition.Account Management:• Assisted in pitching to key clients such as Intuit, NetApp, and Automation Anywhere, contributing to business development efforts and client relationship management.• Revamped and updated the company-wide Customer Relationship Management (CRM) database and operations, ensuring accurate and efficient management of client information.• Documented Account Manager calls to track client communications and progress, facilitating effective follow-up and relationship management.• Provided support in branding and optimizing resumes, enhancing the professional image and marketability of clients.Marketing:• Produced student-focused content for University Relations, effectively engaging target audiences and promoting brand awareness.• Assisted in developing a strategy for website redesign, ensuring alignment with organizational goals and user experience best practices.Social Media:• Created and scheduled engaging visual and written content for social media platforms.• Organized and produced video productions to enhance storytelling and engagement on social media channels.• Monitored and managed brand presence and reputation on social media platforms, ensuring alignment with brand guidelines and addressing any issues or concerns.• Organically increased followers by 197% in 3 months.Accounts: • Intuit• NetApp• Automation Anywhere

Public Relations:• Pitched story ideas and company updates to local media outlets to secure coverage and increase brand visibility.• Drafted press releases to announce company news, events, and initiatives, ensuring accurate and compelling messaging.• Organized PR strategies for company events to maximize media coverage and public interest.• Developed and revamped internal and external communication plans to enhance transparency and alignment within the organization and with external stakeholders.Social Media:• Produced and posted engaging content on social media platforms to attract and retain followers, increase brand awareness, and drive engagement.• Created video content to enhance social media content, showcasing the brand's personality and storytelling capabilities.Accounts: • Rocket Dog Brats & Brew • Fresno Juneteenth Celebration• T1 Sports Academy• Literacy Fresno

CEAL Clothing is an in-dress-code clothing line specializing in attire that meets the Clovis and Fresno Unified dress-code policy. Oversaw all marketing, social media, and public relations operations.

Public Relations:• Identified and capitalized on media opportunities to enhance visibility.• Drafted press releases to announce company updates, events, and achievements, effectively communicating key messages to the media and the public.• Established community outreach plans to engage with local stakeholders and build positive relationships within the community.• Developed strategic internal communication strategies to foster transparency, alignment, and engagement among team members.Events:• Coordinated and placed vendors for company events, ensuring a diverse and engaging experience for attendees.• Managed event budgets to ensure efficient allocation of resources and adherence to financial goals.• Oversaw the planning and execution of a successful grand opening event with over 120 attendees, coordinating logistics and ensuring a memorable experience for all participants.Accounts: • 59DaysofCode• Bitwise Workforce Training• Seasoned Trends Studio

Public Relations:• Created and implemented media relations strategies to enhance visibility.• Edited copy to ensure clarity, accuracy, and consistency in all communications.• Updated media lists to ensure accurate and up-to-date contact information for media outreach efforts.• Drafted press releases to announce company news, events, and initiatives, effectively communicating key messages to the media and the public.• Revamped external communication strategies to improve engagement and effectiveness.Events:• Pitched media and speaking opportunities to increase exposure and thought leadership.• Organized and coordinated with vendors for company events, ensuring a seamless and memorable experience for attendees.• Created promotional content to generate excitement and interest in company events and initiatives.• Coordinated and oversaw a successful company-wide event with over 400 attendees, managing logistics and ensuring a positive experience for all participants.Social Media:• Created and scheduled engaging content for social media platforms, maintaining a consistent and compelling online presence.• Developed and optimized social media platforms and accounts to maximize reach and engagement.• Monitored and managed brand presence and reputation on social media platforms, addressing any issues or concerns.Accounts: • Guy Fieri’s Johnny Garlic’s• FocusVision• Fresno Chamber of Commerce• The Family Business Project