Charles Herel Email & Phone Number

San Diego, CA, US

Positioning, Packaging, Pricing and enabling sales excellence.Headquartered in San Diego, CA., Mitek Systems (NASDAQ: MITK) is a mobile imaging software solutions provider that allows users to remotely deposit checks by snapping a picture with their camera-equipped smartphones and tablets instead of using the device keyboard. Mitek’s technology increases.

Evaluate and recommend mobile technologies for enterprise clients. Development of ROI models on mobile productivity.

• Positioning, Packaging and Pricing of Enterprise SoftwareAs Principal, I deliver 360 degree, complete life cycle product management & product marketing services to enterprise software application providers across.
• As Acting Director of Product Management for a venture-backed SaaS vendor, led team to successfully identify & integrate Web 2.0 collaboration technology to expand core product offering to support future revenue.
• For a leading public safety enterprise software company, successfully implemented SaaS-based pricing system to dramatically reduce the time to create & deliver customer proposals. Evaluated Service & Support offerings.

Austin, TX, US

For a leading mobile platform and application provider, directed the go-to-market strategy and execution of company's B2E and B2C applications including Financial Services and Retail verticals. Developed and supported company's pricing strategy and model for all software products.

Palo Alto, CA, US

• General Manager, Eastern Region: Led marketing efforts to drive the growth of the company’s RFID-based mobile products & alternative transaction processing network in the eastern US.
• Successfully launched three communities of the company’s mobile payment solutions.
• Managed the acquisition and support of over 250 retail merchants in target communities.

Brussels St. Stevens-Woluwe, Brussels, BE

• $30M provider of risk management and regulatory compliance software to banks worldwide.Revitalized global corporate image, driving 150% growth over 3 years, by orchestrating major re-branding and re-launch initiative.
• Grew revenues 18%-22% annually over 4 years by leading the definition and launch of company’s flagship product, FRS Financial Analytics.
• Managed ~4x increase in worldwide marketing programs to establish & enhance corporate brand.
• Led acquisition team to extend product line into operational risk management and Sarbanes-Oxley solutions; successfully integrated acquisition assets.
• Achieved 140% of assigned quota through third party distribution partnerships in Eastern Europe.
• Created 250% increase in order backlog by engineering subscription-based software licensing model.

US

• $200M enterprise software applications provider to financial services organizations worldwideAs Director, Corporate Development, I contributed to corporate strategy for Fortune e-50 company. Assessed acquisition.
• Forged strategic alliance, distribution, and porting agreement with IBM.
• Negotiated $10M agreement with California-based OEM account aggregation provider.
• Seamlessly integrated 30-member staff and $50M in assets as leader of acquisition transition team.
• Directed re-branding initiative and strategy for community banking product.
• Prepared business unit for divestiture by establishing independent corporate entity, including creation of employee stock option plan in cooperation with CEO.

US

• $80M enterprise software applications provider.As Senior Product Marketing Manager & Director of Business Development, I managed complete product lifecycle, including requirements development, go-to-market strategy.
• Created one of the first web-based banking products on the market, growing retail, small business, electronic banking and bill payment (EBPP) lines of business from $0 to $30M over three years.
• Secured $1M in add-on product revenue by leading negotiations with strategic customer.
• Honored with President’s Club Award for outstanding performance.

Santa Clara, California, US

• $80B worldwide provider of call center and telecommunications systems.Oversaw product lifecycles and enhancements, as well as teams of internal product managers and external developers. Liaised with national user group.
• Co-created U.S. Patent #5,825,869 algorithm for call center skills routing. Authored business case that secured $4M for initial product development. Managed multiple releases from conception to launch.

Santa Clara, California, US

$80B worldwide provider of call center and telecommunications systems.

Mba, High Technology

Bs, Computer Science/Mathematics