Dynamic career success developing and deploying strategic marketing plans, designing and launching effective campaigns, and cultivating relationships with vendors, community partners and internal constituents. Recognized as a leader with strengths in project management, administration and business development. Exceptional strategist, analyzing trends and forecasting sales to develop long-term strategies, key objectives, and operations execution plans based on business best practices as well as maximum growth and profitability. Extensive experience impacting organizational performance through effective initiatives, managing changing marketplace environments, and thorough research and analysis. Excellent communication skills proven by the ability to successfully manage large projects while working with people from very diverse backgrounds.SELECTED HIGHLIGHTS● Successfully develop, manage, and execute communication campaigns for email database of 300k+, text message database of 100k+, and full network of Facebook pages with 100k+ fans, driving sales with each initiative, engagement consistently above industry average. ● Reduced overspend on all printed materials by 65% through analysis and restructure of all print production for national campaigns, point of purchase materials, direct mailers, and others. ● Spearheaded a content management initiative that Increased brand page web traffic by over 90% vs. prior year, optimizing content at 60+ online publishers.● Partner with leading CLM companies Cardlytics and EDO to generate 150MM impressions and 7.2MM in incremental sales, generated by over 120,000 new guest visits per year, with a program ROI of over 800%.● Partner with Triadex printing to execute direct mailer campaigns with full market average redemption rates consistently exceeding 10%, with ROIs typically in the 3-400% range.I look forward to meeting you! You can reach me at phone or email -charlesmerceriii@gmail.com512-422-3347