Changseok Jeon Email & Phone Number

South Korea

Seoul, South Korea

-Responsible for BtC market in Korea as an Area Sales Manager-Looking for new sales partners and collaborations within major department stores throughout Korea

South Korea

Sales Management - Responsible in leading sales management of 17 Local Retail & 9 Wholesales & 17 Duty Free stores - Management of retail sales employees in directly operated stores (40 employees) - Drive sales of existing stores to ensure sales budgets achieved or exceeded - Develop and implement strategies to address underperforming store performance - Manage and monitor budget to maximize operating income on annual, quarterly and monthly basis by store providing reporting as necessary - Analyze and identify sales trends for reporting to Swiss Brand HQ, Brand Manager, local management and Regional Sales Manager - Develop, execute and manage promotions and incentive programs for all channels in conjunction with HQ Regional Sales, Human Resources and retail sales employeesRetail Expansion - Responsible in leading creation of new business opportunities in Local Retail & Wholesale channels - Manage and maintain buyers and clients relationship for all channels - Research and identify strategic retail locations in conjunction with Brand HQ and local Controlling - Negotiate terms with buyers, manage legal documentations, coordinate store design and manage all external/internal partners (agencies, suppliers, IT, Logistics, HR, Finance) - Implement and provide consultation of brand strategies and store locations for buyers - Set sell-in objectives and strategy and maintain/adjust wholesale distribution and call cycle People Management - Manage direct reports (Sales Executive, Training Executive, Sales Coordinator, Store Managers) to ensure team is motivated and performs KPIs - Ensure annual performance reviews are conducted and provide appraisals and feedback - Partner with Human Resources for training and development and mitigate labor law issues - Oversee recruitment practices, promotion proposals and salary review and budgeting

South Korea

Sales Management - Responsible for sales management in total 11 direct department stores - Managing over 40 sales employees - Analysis of over 60 Competitor brands Promotion - Sales Analysis of Novelty products

South Korea

Retail Channel - Responsible for sales management in 50 Local retail stores & 27 Wholesales stores - Sales trend analysis and report weekly and monthly sales of closing - Manage performance of Brand promotion events light aircraft exhibition, movie sponsorships etc - Executed and delivered HQ’s policies & guidelines, development of local brand display guidelines - Set up sales channels and boutique/flagship stores - Training retail staff and development of incentive programs - Management of timely collection of accounts receivable to wholesalers - Developed marketing strategy with Brand HQ - Management of customers’ complaints and expectations, analyzed defective products, HR reporting - Management of visual merchandizing: reporting floor plans and 3D-rendering for HQ’s approval - Responsible for setting up new business owners in wholesale business part Duty Free Channel - Responsible for sales management in total 9 Duty free stores - Management of proposals of amount of sell-in to DFS buyers - Management of proposals strategic locations to DFS buyers in case restructuring was needed - Develop and manage incentive programs to motivate the staffs to sell our slow moving - Develop strategies for product display to maximize visibility to customers - Handled complaints of customers and defective stocks - Managed training of new retail sales employees on brand history, sales functions and responsibilities - Conducted full recruitment cycle for hiring new retail sales employees

South Korea

Sales Representative – Sales Department for Lotte division - Responsible for major Local handbag brands (Lovcat, Double M) as a Sales representative - Management of sales & business trend report and analyzed competitors’ sales strategy - Analysis of management performance over 20 retailer stores’ sales results and human resource and inventory status - Making sales promotion proposals of major retail stores and discussing annual sales plan with major department buyers - Strong stakeholder management - internal and external - Handled everything on Internet & outlet business - Maintaining latest inventory data in stores (based on sales and marketing plan)