Charles Ju Email & Phone Number

San Francisco, Ca, Us

• Developed and executed a performance strategy that scaled major KPIs while reducing CAC• Implemented a lifecycle canvas and campaign strategy, boosting onboarding rates and re-engagement dramatically• Built a comprehensive marketing data infrastructure, enabling profit-driven analysis at platform and creative levels

• Managed an influencer campaign for a digital security company ($650m raised), reducing CAC by 50%.• Designed a GTM strategy for a gaming company ($50m raised), driving 1.5 million plays and achieving a 25x improvement over previous titles.• Developed growth strategies for a consumer tech company, resulting in 1,000 pre-orders, a 3x reduction in CAC, and a 5x increase in daily pre-orders over six months.

LP: Wonder VC, Alumi VenturesActive: Confetti, Enso, Discotech, Pockets World, HitMeUp, EchoWin, BetweenAcquired: FormaDivested: Binti, Womply, PastureMap, Umbo CV

Remote, Us

• Sessions was a platform to help musicians build fan clubs and live stream concerts. Founded with Tim Westergren of Pandora.• Created and grew Sessions to 100,000+ registered Artists and generated over $10 million in revenue• Managed a cross-functional team of 50+ people including sales, marketing, support, and account managers• Led a complete revamp of the prospecting funnel that led to finding over 10,000 new artist leads a week (1,000% increase)• Secured over $1mm of funding for music NFT project• Created 100+ Product Requirement Documents that included sign up flow, first time artist tutorial experience, lifecycle product flows, artist management dashboards, and artist revenue channels• Launched and grew the fan club of Why Don’t We (biggest boy band in America, 9mm IG followers), generating $2mm+ revenue and increased IG followers by 500k+• Ran a sales program that contacted and converted over 100 new artists a week to stream a concert virtually on Sessions

• Beat Fever was a mobile music beat matching game. Google Play’s Editor Choice.• Created and launched Beat Fever as a top 5 app in the app store• Grew the app to 10m+ downloads and generated $5m+ revenue• Managed a cross-functional team of 50+ people including 10 engineers, 5 artists, and 2 game designers• Drove project management in Jira and Confluence using agile techniques to improve developer effectiveness by 50%• Created 50+ Product Requirement Documents that involved player onboarding, game revenue mechanics, music level creation tools, in-app gameplay, and growth• Led business development to secure deals with biggest artists in the world: Lady Gaga, Marshmello, Steve Aoki, Hardwell, etc

• Battle Camp was the first mobile metaverse game. Apple’s Multiplayer Game of the Year. Acquired by Safe Lane Gaming.• Drove the ideation and creation of Battle Camp. Iterated through A/B tests and funnel analysis to improve d7 retention by 1,000% and ARPU by 10,000%• Led the product to reach top 50 grossing in 100 countries, generating $100m+ revenue with 50m downloads• Managed a cross-functional team of 50+ people across product, development, art, and design• Created over 100+ Product Requirements Documents that encompassed virtual world UI/UX dynamics, questing systems, world maps, timed events, and freemium revenue models• Architected and managed the backend server team of 4 that built a system to scale to 1m+ concurrent players• Guided the growth marketing team to spend over $50m+ in advertising through Facebook, Google, and 50 other ad networks• Successfully led the deal to sell Battle Camp to Safe Lane Gaming where it still operates today

• First gaming company on iPhone with In App Purchases. Acquired by Machine Zone.• Bootstrapped one of the first iPhone gaming companies to $5m+ in revenue and 10m+ in downloads with 55 top 25 apps• Managed a cross-functional team of 20 people (mostly engineers and artists)• Architected the backend server with 4 others in Ruby on Rails, Memcache, and MySQL that scaled to 10k+ concurrent players• Led product development and game design of many 1m+ player games like iMafia, Link4, iFarm, Fishies, and All-in-One

Bachelor Of Science - Bs, Computer Science

High School Diploma