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As a copywriter, I have had the pleasure of writing for large and small companies across a broad range of industries, including: eBay, Air France, Today Translations, Alpha Rooms and more with each project requiring writing in different styles for different audiences. This has expanded and enhanced my writing skills set. I am able to translate complex ideas into easily understandable and salient information that captures the imagination of the reader with strong research and proofreading skills as well as an aptitude for creating content with fast turnaround times and optimised for performance in search engine rankingsIn addition, I have a background in web development and project management. Through this I am able to craft content optimised for SEO and SEM purposes in terms of both hands-on implementation as well as providing advice to customers on how to write appropriately for the web. Further, I am proficient at communicating between both staff and client, which helps in translating project requirements to development staff, a key skill when working as an intermediary between the in-house esoteric speakers and the generally non-technical, lay clients.Overall, I have nearly a decade of experience working for both corporate organisations and digital agencies in complimentary fields of work, the synthesis of which I believe is a strong benefit to any organisation.I'm also a keen distance runner which led me to author my own book' The Starter's Handbook to Half-Marathon Training', a carefully crafted, informative, yet easy and light read. This was a personal project which involved detailed research and analysis of topic related information, proofreading and manuscript editing.
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Senior Product CopywriterPensionbeeAylesbury, Gb -
Product CopywriterPensionbee Apr 2022 - PresentLondon, England, United KingdomLeading and developing the in-app content offering and experience, nearly doubling unique views from 4.3% to 7.6% in Q2 over Q1 2024.UX/product writing.Lead copywriter on new projects e.g. pensionbee.com/retirement and across the launch of a major new product, the Impact Plan - pensionbee.com/impact-investing-pension-plan.Long-form topical blog articles, technical financial content as well as email campaigns. Produced Version 1 of the company product style guide.Leading and developing the in-app content offering and experience.Recording interviews with tech team members and writing them up for internal series.Customer communications production and scheduling.Experience with AI generative tools in some content production.Scripted podcast episode of the Pension Confident Podcast -
Small Business OwnerTea Bros Aug 2020 - PresentBerkhamsted, England, United KingdomAt Tea Bros we craft fine tasting and refreshing teas aimed at men but frankly great for anyone. From amazing health benefits to an almost limitless array of flavours, tea sits uniquely in the massive world of drinks. Here's to the loose leaf life. -
CopywriterSelf-Employed Mar 2013 - Present• Copy for email campaigns, landing pages, marketing, social and more• Experience in B2B and B2C copywriting.• Experienced with incorporating SEO best practices and liaising with head of SEO.• Proofreading and general quality assurance skills to ensure copy is error-free.• Experience writing across a range of industries, including airline, furniture, travel, language translation and more.• Working to client style, branding, and tone of voice guidelines.• Adapting copy according to content display limitations of CMS components.• Experience with various CMSs as well as HTML and CSS• Strong skills in making wider design decisions, such as selecting appropriate imagery, font styles and arranging the layout.• Clients have included: Air France, eBay, Today Translations, ADP Architecture, Alpha Rooms and more.
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Freelance CopywriterSocial Chameleon Digital Marketing Sep 2021 - Jan 2023London, England, United Kingdom -
Freelance CopywriterTribefy Jan 2022 - Jun 2022RemoteHelping to build the next big social app. Restoring authentic in-person connections.An app designed to help you discover the people right around you who share your interests. Sign-up and get notified when we're available in your area at Tribefy.com -
Digital Content Writer And ProducerHaven Dec 2018 - Jun 2022Hemel Hempstead, United Kingdom• Marketing copywriting, UX copywriting, content editing and proofreading.• Improving existing copy through SEO enhancements.• Working with teams across the business to brief in requested work items and to then manage team workload and workflow.• Based in a cross-functional team working with PR and social, email, brand, propositions and product to ensure consistent messaging and brand tone-of-voice.• Conducting competitor analysis.• Using GA to assess the impact of any proposed website changes on existing and potential guests and inform decision making.• Improving customers’ journeys throughout the site to funnel them more efficiently into the correct channels.• Assessing the impact of visual design decisions to increase customer retention and conversion rates.• Creating compelling promotional copy to succinctly convey product and service offerings.• Daily use of content management system to create, edit and manage a large amount of information. -
Account ManagerMeta 13, Inc Oct 2013 - Mar 2016St. Cloud, Minnesota AreaI oversee client projects from inception through to completion, managing client expectations along the way through consultation. I work with them to gather their requirements and design and implement those. I consult with clients throughout the lifetime of their project and beyond as I help tackle business level and technical level concerns and questions. I manage multiple projects simultaneously, so balancing work and time management is key in delivering exceptional client service . I define project scopes and give cost estimates for both new projects and existing site updates. -
Freelance Web DeveloperSelf Employed Jul 2012 - Sep 2013
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Associate Web DeveloperMoney Advice Service Sep 2010 - Jul 2012Canary Wharf/Holborn, LondonWorked with Microsoft technologies (.NET,C#,Visual Studio) in maintaining and enhancing the corporate website. Worked with EpiServer CMS which housed some internally built financial calculators and other information. Liaised with external digital agencies in developing tools and calculators as well as altering underlying code in them to suit company requirements. Worked maintaining SQL databases. Helped design information architecture and design new concepts and wire frames for new features or enhancing existing features. I worked in helping to completely rebuild our corporate system from the ground up. This was a huge task and involved not only technically re-architecture the websites but also carrying out data entry tasks in moving existing content and over to the new system. Although a laborious task this involved having great patience and focus in ensuring everything was moved over maintaining their integrity. Worked effectively in developing and delivering projects on time -
Web DeveloperMedia Basement Dec 2009 - Sep 2010Oval, LondonAll encompassing role, involving both client and server side development. Core technologies use include XHTML/CSS/JavaScript/PHP. Also worked with Drupal. Client liaising was also undertaken from project inception to completion at signing off. I worked as technical lead, which involved not only technical implementation but also working directly with clients from outlining their project needs, problem solving issues as they came up and giving technical support along the way.
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Junior Web DeveloperRed C Oct 2007 - Sep 2008Shoreditch, LondonRed-C is a web development company, specialising in a broad range of technologies and always seeking to remain cutting edge, adding Google Maps applications and iPhone applications to their portfolio of late.Main responsibilities included working within the CMS, bug fixing, application testing, logo design in Photoshop, dealing directly with clients, taking queries and proceeding through independent means to address the concern at hand, specifically working with JavaScript and XHTML on the front end. I was also the first port of call for problem solving technical issues clients had, working with them on the phone and in person to assist them with their problem or general queries. Additionally completing various sundry office tasks and helping to put together promotional material such as brochures.
Charles Kelton Skills
Charles Kelton Education Details
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Psychology -
Web Design/Development
Frequently Asked Questions about Charles Kelton
What company does Charles Kelton work for?
Charles Kelton works for Pensionbee
What is Charles Kelton's role at the current company?
Charles Kelton's current role is Senior Product Copywriter.
What is Charles Kelton's email address?
Charles Kelton's email address is ch****@****a13.com
What schools did Charles Kelton attend?
Charles Kelton attended Oxford Brookes University, University Of Greenwich.
What are some of Charles Kelton's interests?
Charles Kelton has interest in Social Services, Children, Reading From Sources Such As The Lancet, Civil Rights And Social Action, Education, Poverty Alleviation, Particularly Those On The Twit Network, Science And Technology, Disaster And Humanitarian Relief, Health.
What skills is Charles Kelton known for?
Charles Kelton has skills like Javascript, Cms, Css, Information Architecture, Html, Php, User Experience, Front End, It Hardware Support, Episerver, Microsoft Office, Usability.
Who are Charles Kelton's colleagues?
Charles Kelton's colleagues are Emmanuella Okyere-Darko, Siobhan Wilson, Charlie St Louis, Konrad Schlatte, Rachael Norman, Nune Molina, Tami Udagawa.
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