Charles Knapp, M.Planning, Pmcp Email and Phone Number
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Technology-based companies turn to me to craft compelling, differentiated messages and StoryBrand-style (customer hero), full-funnel content, ABM and integrated marketing campaigns, and Challenger sales tools. By inspiring buyer journeys and empowering sales teams, we have achieved record quarters of lead generation, pipeline, conversion, deal size, recurring revenue, and customer lifetime value. I do this by directing agile, lean projects as a strategist and hands-on creator/coach.♦ Empowered our teams to achieve record quarters of lead generation, conversion, and deal size.♦ Created collateral, presentations, and sales tools leading to top-2 worldwide market share for 3 enterprise SaaS and software products and tens of millions in new software revenues.♦ Produced diverse marketing portfolio including product web pages, data sheets and brochures, product and services promotions such as demo videos and video scripts, and thought leadership posts on technology topics such as cloud transformation, big data, and security. EXPERTISE: Product Marketing ♦ Services Marketing ♦ Go-to-Market (GTM) Strategy ♦ Content Strategy ♦ Product Strategy ♦ Product Launch ♦ Sales Plays ♦ Sales Enablement ♦ Messaging ♦ Value Propositions ♦ Thought Leadership ♦ Blogs ♦ Ghost Writing ♦ Content Marketing ♦ Inbound Marketing ♦ SEO ♦ Lead Generation ♦ Integrated Marketing ♦ Partner/Channels Marketing ♦ Market Analysis ♦ Competitive Intelligence ♦ Videos ♦ Demos ♦ Public Speaking ♦ Mentoring"Charlie is a rock star! He is truly one of the best marketers around. His strong ability to create messaging, deliver amazing content and outstanding presentation skills make him an asset to any team. Not to mention that Charlie could be the nicest person on the planet. Get a ton done with a smile." -Fred Studer, Group VP of Oracle Applications and Industries Marketing, now CMO, PowerSchool
Intelex Technologies Ulc
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Senior Product Marketing ManagerIntelex Technologies Ulc Nov 2022 - PresentToronto, On, CaWe help customers worldwide such as Subaru to run safer, cleaner, and more efficient businesses, while meeting the growing demands for AI-boosted environmental, health & safety (EHSQ), sustainability, and ESG performance improvements!♦ Led the market launch of several new software products that help businesses to improve ESG, sustainability, and environmental compliance performance.♦ Recognized in numerous monthly and quarterly business reviews for my contributions to team revenue growth.
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Senior Product Marketing ManagerNice Ltd Oct 2019 - Aug 2022Hoboken, New Jersey, UsLaunched global product marketing, sales enablement, and competitive intelligence projects. Our analyst-awarded Voice of the Customer (VOC) cloud, AI-boosted analytics, and Customer Experience (CX) benchmarks enable companies to transform customer experiences while boosting retention and revenues.♦ Trained several hundred sales account executives in 2022 in the Americas, EMEA, and Asia.♦ Produced and scripted demo videos with live-action actors.♦ Authored product capabilities content that helped NICE achieve and advance in leadership rankings with Gartner, Forrester, and Quadrant Knowledge (2020-2022).♦ Recognized as a division employee of the quarter in Q3 2020 and Q3 2021, contributing to record-setting team revenues and revenue growth. -
Fractional Product Marketing DirectorInspire2Act Marketing 2013 - 2019As a director consulting to global cloud software and services companies, produced revenue-driving go-to-market strategies, created compelling and differentiated content and sales enablement tools, and trained peers at conference sessions and professional meetings.♦ Created digital content and campaigns that helped clients achieve records for leads, conversions, retention, and revenue, even empowering a client to become the #1 global IoT “Top Influencer.”♦ Won clients offering enterprise and mid-market cloud SaaS, PaaS, and services, including analytics, BI, Big Data, IoT, marketing technology, competitive intelligence, CRM, CX, ITSM, ERP, SCM, HCM, and healthcare billing.♦ Featured contributor of Readers' Choice Awards articles on enterprise innovation for Q&A, the largest magazine for Oracle Cloud, JD Edwards, and PeopleSoft ERP, HCM, and CRM users. -
Senior Product Marketing ManagerOildex 2018 - 2018Denver, Colorado, UsLaunched and led the product marketing function for Oildex (now Enverus), the revenue leader in the digital transformation of oilfield operations via our supply chain, financials, and cloud, through our year-end acquisition by Drillinginfo.♦ Proposed and led the market launch of PriceBook, which digitalizes field service purchases and purchasing contract compliance.♦ Achieved record quarters of team lead generation, conversion, and average deal size (while slashing “no decision” losses) via new sales tools and buyer journey-oriented content.♦ Applied best practices in agile and account-based marketing, sales enablement, and competitive intelligence while leading product go-to-market strategy and launches. -
Director Of Content Marketing And Customer LearningQuest Oracle Community 2015 - 2018Lexington, Kentucky, UsRecruited onto my client’s executive team. Led transformation into digital-first product content creation and marketing, while overseeing conference training programs and magazine publications that guide customers through their buying and ownership journeys with Oracle and AWS cloud software (including CX/CRM, ERP, HCM, and SCM, along with security, mobile, BI, IoT, and digital technologies.♦ My team increased annual subscriptions, renewals, and revenues 25%, CSAT to 4.42 from 4.05 (out of 5), and NPS to 50, all as industry peers were declining.♦ Achieved top-3 SEO ranking on 88 keywords, growing monthly organic traffic more than 100%.♦ Honored with annual “Reader’s Choice” Awards for my blog posts, magazine articles, and social promotions on enterprise technology innovation for Q&A, the largest magazine for Oracle Cloud, JD Edwards, and PeopleSoft ERP, HCM, and CRM users.♦ Exceeded personal annual performance targets by 33%. -
Director, Applications & Industries Product MarketingOracle 2003 - 2013Austin, Texas, UsBoosted revenues as Messaging Team expert, new acquisitions and product launch leader, and agile project team leader. ♦ Awarded a mid-year, two-level promotion. ♦ Created customer and sales team content kits for 30+ product sets spanning CX/CRM/ERP for 10 industries, 4 lines of business, 9 acquisitions, 7 new products, 14 conferences, and 3 partners. Example result: sales teams won #1 global market share in life sciences CRM for 3 years (IDC).♦ Crafted content and contributed to digital campaigns that increased leads and conversion rates, boosting page views by 233%.♦ Presented at conferences and webinars such as with CRM Magazine and the Internet Marketing Association, setting team-member lead generation records with monthly CRM webcasts. -
Director Of Product ManagementNavigant International 1999 - 2001Now part of Carlson Wagonlit, Navigant was the world’s second-largest ($3 billion) business travel agency. I was recruited onto the Executive Steering Team to direct product management, delivering affiliate-labeled eCommerce sites and call centers. Extensive interaction with industry analysts such as Forrester.♦ Proposed and led the development and operations of a cross-channel SaaS email-marketing platform that quickly increased eCommerce revenue 100%.♦ Directed design and launch of industry innovations such as integrated website and call center private labeling, dynamic packaging and package discount pricing, and experience-based trip recommendations. -
Consulting DirectorEnviromanagement Innovations 1996 - 1998♦ Led product management, design, and market launch for web-based, Oracle-powered software products that solved customer business management and communication problems.♦ Marketing projects included the market launch of an Oracle partner’s development tools product.♦ Product development projects included the design and construction of an emergencymanagement Intranet product used by the largest US railroad, plus expert design review of acustom environmental compliance and product data management system created for the second-largest US chemical manufacturer.
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Senior Manager, Product Management And MarketingOracle 1992 - 1996Austin, Texas, Us♦ Recruited to lead product management and marketing for two complex ERP applications fromconception through dominance, starting with “Oracle Environmental.” ♦ Then successfully proposed the acquisition and launch of another market-dominating application, "Oracle Health & Safety."♦ These products help top chemical, oil & gas, utility, manufacturing, and government customers withglobal regulatory compliance, with integrations to Oracle E-Business Suite (EBS) and SAP ERP.♦ Researched market needs. Created MRDs, PRDs, collateral, presentations, and sales trainingvideos. Extensive keynote and other speaking engagements, magazine interviews, and articles. ♦ Consequently, our sales teams won the second-largest global market share in just two years for this comprehensive environmental, health & safety (EHS) software suite.
Charles Knapp, M.Planning, Pmcp Skills
Charles Knapp, M.Planning, Pmcp Education Details
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University Of Southern CaliforniaUrban And Regional Environment -
StorybrandProduct Marketing
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Ocx CognitionNet Promoter Masterclass
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SandlerTechnology Sales Program; Consulting Management Program; President'S Club
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Dale Carnegie TrainingThe Dale Carnegie Course In Effective Speaking And Human Relations
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California State University-Dominguez HillsPlus 2Nd Major Certificate
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Ongoing
Frequently Asked Questions about Charles Knapp, M.Planning, Pmcp
What company does Charles Knapp, M.Planning, Pmcp work for?
Charles Knapp, M.Planning, Pmcp works for Intelex Technologies Ulc
What is Charles Knapp, M.Planning, Pmcp's role at the current company?
Charles Knapp, M.Planning, Pmcp's current role is Helping businesses dramatically improve their ESG, environmental, and safety performance.
What is Charles Knapp, M.Planning, Pmcp's email address?
Charles Knapp, M.Planning, Pmcp's email address is ck****@****ail.com
What is Charles Knapp, M.Planning, Pmcp's direct phone number?
Charles Knapp, M.Planning, Pmcp's direct phone number is (800) 225*****
What schools did Charles Knapp, M.Planning, Pmcp attend?
Charles Knapp, M.Planning, Pmcp attended University Of Southern California, Storybrand, Ocx Cognition, Sandler, Dale Carnegie Training, California State University-Dominguez Hills, Ongoing.
What are some of Charles Knapp, M.Planning, Pmcp's interests?
Charles Knapp, M.Planning, Pmcp has interest in Home Of The Us Ski Team Speed Center.
What skills is Charles Knapp, M.Planning, Pmcp known for?
Charles Knapp, M.Planning, Pmcp has skills like Saas, Enterprise Software, Product Marketing, Crm, Go To Market Strategy, Product Management, Lead Generation, Cloud Computing, Strategy, Demand Generation, Leadership, Marketing Strategy.
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