Technology-based companies turn to me to craft compelling, differentiated messages and StoryBrand-style (customer hero), full-funnel content, ABM and integrated marketing campaigns, and Challenger sales tools. By inspiring buyer journeys and empowering sales teams, we have achieved record quarters of lead generation, pipeline, conversion, deal size, recurring revenue, and customer lifetime value. I do this by directing agile, lean projects as a strategist and hands-on creator/coach.♦ Empowered our teams to achieve record quarters of lead generation, conversion, and deal size.♦ Created collateral, presentations, and sales tools leading to top-2 worldwide market share for 3 enterprise SaaS and software products and tens of millions in new software revenues.♦ Produced diverse marketing portfolio including product web pages, data sheets and brochures, product and services promotions such as demo videos and video scripts, and thought leadership posts on technology topics such as cloud transformation, big data, and security. EXPERTISE: Product Marketing ♦ Services Marketing ♦ Go-to-Market (GTM) Strategy ♦ Content Strategy ♦ Product Strategy ♦ Product Launch ♦ Sales Plays ♦ Sales Enablement ♦ Messaging ♦ Value Propositions ♦ Thought Leadership ♦ Blogs ♦ Ghost Writing ♦ Content Marketing ♦ Inbound Marketing ♦ SEO ♦ Lead Generation ♦ Integrated Marketing ♦ Partner/Channels Marketing ♦ Market Analysis ♦ Competitive Intelligence ♦ Videos ♦ Demos ♦ Public Speaking ♦ Mentoring"Charlie is a rock star! He is truly one of the best marketers around. His strong ability to create messaging, deliver amazing content and outstanding presentation skills make him an asset to any team. Not to mention that Charlie could be the nicest person on the planet. Get a ton done with a smile." -Fred Studer, Group VP of Oracle Applications and Industries Marketing, now CMO, PowerSchool
Listed skills include Saas, Enterprise Software, Product Marketing, Crm, and 48 others.