Development of a solution for wine estates. A digital interface that will enable them to talk more effectively about their wines to consumers of all kinds.

– Bilan des compétences acquises en 20 ans d'expérience professionnelle– Construction de mon prochain projet professionnel – Par une approche comportementale, systémique et collaborative au sein d'un groupe de 15 personnes– Avec une contribution active au développement des 14 autres projets professionnels individuels

Digital strategy = Communication, Marketing & Influence*Missions - Design and development of the multilingual website and redesign of the configurator - Digital launch of new collections internationally- Design of the editorial strategy and management of the social networks*Results- MODELEC website online in May 2023 - Social Media community x10 and engagement rate x3 - Management of 2 people & Coordination of 3 service providers (digital agency, SEO agency, technical developer)

Digital Strategy = Communication, Marketing, Influence*Missions - Redesign of the multilingual, multi-boutique BtoB e-commerce website - Digital launch of new collections internationally - Design of editorial strategy and management of social networks - Influencer campaigns with Caroline Andreoni, Nedgis, TheCoolRepublic, MadeInDesign *Results - More than 10 collections launched worldwide- Social Media community x2 and engagement rate x2 - Management of 2 people & Coordination of 3 service providers (digital agency, SEO agency, technical developer)

*Digital Strategy and User Experience*Key Account Management*Team Management (Account Managers, Project Managers, Strategic Planners, UX/UI Designers, Developers)+ Aperol (Brand of Campari France Distribution): Annual mission (2020) – Digital Marketing & Creative content strategy – Influence strategy– Partnership & Collaboration with Konbini, Tradelab+ Eau Thermale Avène: International digital launch for a new product in 2021– Digital Marketing & Creative content strategy– Assets Production+ Pierre Fabre: Annual mission (2020) – Creative content strategy– Social Media assets Production+ Total Marketing France & Total Lubrifiants: Annual mission (2020) – Social & Insights Listening – Creative content Strategy & Social Media assets Production– Influence marketing+ BNP Paribas: UX/UI Conception for the next Archives & Histoire website (2021 Launch)+ Chanel: UX Research for Internal Communication Dept (UX Audit, Interviews)+ ENGIE: UX/UI Conception & Development (FO/BO) of local websites+ FILD (Digital Media launched in 2021): Branding & Naming – Conception UX/UI – Développement de la plateforme digitale

*Digital Strategy, UX/CX centric*Key Account Management*Leadership (Project Managers, UX/UI designers, Developers)+ ERES (Lingerie & Swimsuit French Brand) : Revamp of the e-commerce website– UX Research (Personae & User Journey)– UX & UI Design– Funnel functional conceptionResults :> New website online in 2020> Digital turnover x3,5 between 2018 & 2020> 4 W3 awards, 1 TopCom, 1 Grand Prix Stratégies+ Sarenza : Graphical & functional revamp of the e-commerce website– UX & UI Design– Design System co-building+ Caravane = Revamp of the e-commerce website– UX Research (Personae & User Journey)– UX & UI Design– Development (Front & Back Office)+ Vallourec : Revamp of the corporate website & Co-conception of the marketplace (Smartengo)– Graphical Identity– UX/UI Conception – Development (Front & Back Office)+ Néo-Soft (ESN de 1500 salariés) = Website & Careers section Revamp– Graphical identity Rework– UX/UI Conception– Development (Front & Back Office)+ Clarins Fragrance Group = Content Conception & webmastering on the e-commerce websiteDigital Strategy and UX Consulting for:+ + Sarenza (fashion e-commerce platform)+ Clarins Fragrance Group+ Vallourec+ Caravane (Decoration French Brand)+ Néo-Soft (Digital French company with 1,500 employees)

Digital strategy and ProspectionKey Account Management + Up Group / Chèque Déjeuner + leboncoin + Havana Club International + Geoxia

For one of the main clients of the agency, Française des Jeux + Digital Strategy and Account Management + Social Media + Team Management = 5 Project Managers and 6 Artistic Directors

+ Consulting and prospecting+ Relationship with digital agencies: 5emeGauche, 84.paris, BEING, Marcel, MNSTR, Rosapark+ Key Account management (smartphones, tablets, connected screens, NFC, Augmented Reality): Opéra national de Paris, Le Figaro, Guerlain, Rémy Cointreau, Mediamobile (V-Traffic), OÜI FM, Fondation Good Planet

> Websites development: Château de Versailles, GDF SUEZ Foundation> multichannel direct marketing (off and online): Universal Music Mobile (Bouygues Telecom)> Account Management: L'Oréal Corporate, Gaz de France, Pfizer France

Gestion de comptes clients - suivi et coordination des prestataires : + Citroën + Logitech + Pioneer + UGC + YSLPrise en charge de dossiers stratégiques : + élaboration de la communication régionale 2007 des Nouveaux Golfs de France + conception des outils du programme de fidélisation Saunier Duval

Participation à l’élaboration de la stratégie de Marketing RelationnelParticipation à la création : + des supports de communication - newsletters, e-mailings… + des opérations promotionnelles - sites Internet événementielsCoordination avec l'agence Proximity BBDO

Programme de fidélité = Lancement dans 17 hypermarchés et Gestion du programme : + élaboration de la stratégie 2005 (budget d’1 Million d’Euros en 2005) + coordination avec les agences de communication du programmeCommunication des produits financiers : + élaboration de la stratégie 2005 et suivi des projets : carte de paiement, crédit revolving + coordination avec Sygma Bank (branche financière de Géant Polska)

+ Participation à l’élaboration de la stratégie de communication des projets + Relation clients et suivi des budgets