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From March 2023 : Automation & AI transformation for digital content & eCom at Danone.

La transition alimentaire mise au service des territoires

Direction générale du pôle digital & B2C d’un des leaders du secteur viticole.- Business : Consolidation et développement de l’activité (CA+10%)- Innovation : création d’activités VPC (courrier, presse écrite) ; création de nouveaux formats de cours d’œnologie- Ressources humaines : renouvellement de 50% de l’équipe et recrutement de divers profils (d’assistant à cadre dirigeant)- Ingénierie marketing et éditoriale : nouvelles identités et nouveaux concepts pour My Vitibox, Prodégustation et CFV)

- Gestion de la fusion My Vitibox (box vin), Prodégustation (école d’œnologie) et Club Français du Vin (VPC) dans une même business unit- Management et développement de la BU (5,5 M€ CA - 0,5M€ de synergies réalisées)- Redressement du Club Français du Vin (profitable après 17 ans de pertes)- Refonte totale de l’offre commerciale (temps de rentabilisation des coûts d’acquisition ÷2)- Migration IT de la BU sans interruption de l’activité (16 ans de dette technique ⇒ coûts ÷12)- Optimisation des opérations (préparation, emballage, logistique ⇒ –15% coûts)

Rachat par My Vitibox du leader des cours d’œnologie- Gestion opérationnelle de l’intégration Prodégustation – My Vitibox- Développement de l’activité (de 13 à 28 villes en un an)- Recrutement de formateurs (équipe pédagogique x2)- Redressement en 18 mois de l’activité (CA +30% ; EBITDA de -40% à +40% CA)Vendu à AdVini, leader français des vins de terroir.

My Vitibox est l'un des leaders du vin par abonnement- Opérations : excellence opérationnelle et haute qualité de service client - Marketing : 1st rank SEO sur 10 mots clés majeurs (devant le leader du marché)- Sourcing : fournisseurs vins x4- PR : rubrique Le Figaro Vins ; plans médias (TV et presse écrite)- Innovation : 1ère formation à la dégustation en ligne développée et lancée en 2 mois Vendu à AdVini, leader français des vins de terroir

During my last year of Grad school, I founded the first wine collaborative consumption company in France.As the CEO, I managed a lot of different issues, including:- Sourcing and logistics,- Development and implementation of commercial and marketing strategies,- Strategic thinking to adapt the business model to the realities of the market,- Building the plans of our collaborative consumption web platform,- Team Management (1 web developer, 1 graphic designer),- Various corporate life aspects (legal requirements, taxes, accounting…)- So much more...

Admissions Parallèles (now Cartesia Education) is a private “preparatory class” whose purpose is to help French University students to enter Sciences Po or other top ranked Business Schools with competitive admission exams. As a freelance consultant, I worked on :- Helping students with their applications (the choice of the program they apply to, the writing of their motivation letters, oral interview training …)- Organizing conferences to present to the candidates the different schools and their different degrees - Collecting information about the schools and their programs, in order to write presentation documents and guidelines for application- MAIN : Writing a report to understand what are the main psychological drivers of the students to implement changes in the programs to be more efficient

Vanksen is an independent and international ‘native’ digital communication agency I was assigned to the the account of a major video game firm (PlayStation) :- Creating a new online-reputation daily feedback process - Standing-in for the community manager while he was on vacation (Facebook +1M likes, Twitter, blog)- Taking part in the organisation of a major event for the release of several new products and their presentation to a selection of influential bloggers

Ateliers Asdourian & Gustave Gernez is one of the leading firms in Europe in high class printing. Directly under the responsibility of the CEO, I was in charge of:- Working on new offers for current customers and natural prospects such as embassies, palace hotels, luxury firms…- Identifying new segments of potential customers for different types of products. This task included a large amount of research, and then a lot of time on the field, meeting with potential customers.Eventually, I got a first order from a well-known name in the entertainment industry (Moulin Rouge), and I was put in charge of a team of four high-qualified craftsmen to design a project for them.

Travail en vigne et au chai + vendanges au Domaine Bonneau du Martray qui produit Corton-Charlemagne et Corton à Pernand-Vergelesses.