Charles Lyle Email and Phone Number
Charles Lyle work email
- Valid
- Valid
- Valid
- Valid
- Valid
- Valid
Charles Lyle personal email
- Valid
Charles Lyle phone numbers
As the Vice President of Marketing at Chattanooga Whiskey, I lead all marketing aspects of a premium spirits brand that combines artisanship, innovation, culture, and quality. With over 20 years of experience in the consumer packaged goods industry, I have a proven track record of creating and executing innovative marketing strategies that drive growth and differentiation in a competitive market.Prior to joining Chattanooga Whiskey, I was the Director of Marketing and Innovation at The Green River Spirits Company and Innovation Manager at the Boston Beer Company, where I managed all aspects of new product and brand innovation, from concept to consumer delivery. Some of the key brands I have developed and built include Green River Bourbon, Samuel Adams, Angry Orchard Cider, Truly Hard Seltzer, Howler Head Whiskey, Twisted Tea, and Chattanooga Whiskey. In addition, I hold the Certified Cicerone® and Certified Cider Professional credentials, demonstrating my passion and knowledge for the spirits and beverage industry.
-
Vice President Of MarketingChattanooga Whiskey Oct 2023 - PresentChattanooga, Tn, Us
-
Director Of Marketing And InnovationGreen River Spirits Company Feb 2020 - Aug 2023Owensboro, Kentucky, Us• Concepted, developed, launched, and sold the Green River Spirits Brand • Managed all aspects of new-to-world product and brand innovation from initial concept to consumer delivery for all business pillars, Managed brands, Private Label, Private Brand, and Bulk. Key brands developed include: Green River Bourbon, Howler Head Whiskey, Bradshaw Bourbon, Alan Jackson's Silverbelly, and several more• Lead organization wide rebranding and structural efforts from Terressentia / O.Z. Tyler to Green River Spirits/Green River Distilling• Articulate and develop core business pillar strategies, aligning resource to drive growth• Develop and manage the Green River omnichannel marketing campaigns -
New Product Development ManagerGreen River Spirits Company Jun 2019 - Feb 2020Owensboro, Kentucky, Us• Implement and manage the New Product Development team and process encompassing all aspects of new-to-world spirits product and brand innovation from initial concept to consumer delivery• Utilize cultural insights monitoring and deep consumer understanding to identify trends and develop superior, differentiated, long term growth solutions to well-focused consumer need states• Identify and develop growth territories for product and liquid innovation
-
Innovation And Commercialization ManagerThe Boston Beer Company Feb 2018 - May 2019Boston, Massachusetts, Us• Utilizing cultural insights monitoring and deep consumer understanding to identify and develop superior solutions to well-focused consumer need states.• Identification of new-to-world territories for product innovation, merger and acquisition opportunities and evolution of existing platforms.• Identifying and clearly articulating portfolio channel strategies, aligning resource to drive growth.• Developing “best in class” thinking to the business with regards to shopper insight and decision corridor activation by core channels, streamlining investment and driving ROI.• Ensuring clearly articulated merchandising and display standards by core class of trade.• Developing and executing effective marketing and sales planning calendar, ensuring strong and open communication and senior leadership alignment -
Trade Planning, Communication And Innovation ManagerThe Boston Beer Company Jan 2017 - Feb 2018Boston, Massachusetts, Us• Planning and oversight of in-market execution for industry leading Boston Beer portfolio of products.• Communication of marketing initiatives internally, to all of Boston Beer and externally, to our network of distribution partners.• Development, implementation, and facilitation of the Boston Beer New Product Development process.• Strategic portfolio planning and alignment across the Boston Beer organization
-
Assistant Trade Marketing ManagerThe Boston Beer Company Jan 2014 - Jan 2017Boston, Massachusetts, Us• Trade Marketing project management with a focus on channel development and sales volume growth with all major retail partners in both the On and Off Premise class of trade.• Development and implementation of annual Trade Marketing Strategy• Working closely with sales leadership on trade marketing development and execution• Writer and creator of the monthly newsletter communication to all major distribution partners.• Brand Manager of the equity building Samuel Adams Longshot American Homebrew Contest.• Partnership management for all trade focused cross merchandising programs
-
Trade Marketing SpecialistThe Boston Beer Company Jan 2013 - Jan 2014Boston, Massachusetts, Us• Trade marketing program and promotional activity developer for national retail and restaurant account partners.• Regional trade marketing project manager for key sales markets including Texas, Chicago, New England and California• Presentation creation for Boston Beer portfolio of brands including Samuel Adams, Twisted Tea and Angry Orchard.• Regional partnership management for cross merchandising programs
-
National Accounts DesignerThe Boston Beer Company Sep 2012 - Jan 2013Boston, Massachusetts, Us• Operate within a cross functional team responsible for national program development and deployment with key partners.• Project manager of cross merchandising and promotion activity resulting in Boston Beer being recognized as an industry leader by key partners.• Develop strategy and supporting imagery to enhance and evolve brand credentials resulting in Samuel Adams being one of the most well respected and recognized consumer brands in any category.
-
Senior Custom DesignerThe Boston Beer Company Sep 2010 - Sep 2012Boston, Massachusetts, Us• Creative direction for a team of 8 custom point of sale designers.• Designed and executed point of sale material for the Boston Beer portfolio of brands.• Identified and implemented process efficiency initiatives.
-
Custom Sales Services DesignerThe Boston Beer Company Sep 2004 - Sep 2010Boston, Massachusetts, Us• Designed and executed various collateral material for a sales force that more than doubled in size over a five year period. • Developed key point of sale programs for products and promotions to enhance brand image and achieve sales objectives.• Identified and implemented project based process efficiencies that enabled the team to manage increasing work flow, leading to increased turn around times and more effective point of sale.
-
DesignerAntidesigns.Com Jun 2004 - Jun 2012• Design of the continuously best selling line of artist apparel driving on line sales and creating retail opportunities.• Compose front end design of the customizable user interface of a globally recognized unique on line experience.• Developer of selling tools, publicity materials and marketing initiatives leading to sales volume growth annually.
-
Promotions Director / On Air PersonalityWuml Sep 2002 - Jun 2004While attending The University of Massachusetts I was actively involved with the college radio station as Director of Promotions where I was responsible for maintaining vendor relations and promotional development. I was also an on air personality with a live radio show, primarily hip-hop based with some comedy and live performance.
Charles Lyle Skills
Charles Lyle Education Details
-
Babson F.W. Olin Graduate School Of BusinessEntrepreneurship -
Massachusetts College Of Art And DesignTypography
-
University Of Massachusetts LowellDesign/Advertising
-
Timberlane Regional High School
Frequently Asked Questions about Charles Lyle
What company does Charles Lyle work for?
Charles Lyle works for Chattanooga Whiskey
What is Charles Lyle's role at the current company?
Charles Lyle's current role is Vice President of Marketing at Chattanooga Whiskey.
What is Charles Lyle's email address?
Charles Lyle's email address is ch****@****tia.com
What is Charles Lyle's direct phone number?
Charles Lyle's direct phone number is (617)-983*****
What schools did Charles Lyle attend?
Charles Lyle attended Babson F.w. Olin Graduate School Of Business, Massachusetts College Of Art And Design, University Of Massachusetts Lowell, Timberlane Regional High School.
What are some of Charles Lyle's interests?
Charles Lyle has interest in Skiing, Rock Climbing, Illustration, Hiking, Painting, Running, Travel.
What skills is Charles Lyle known for?
Charles Lyle has skills like Marketing, Strategy, Beer, Retail, Marketing Strategy, Advertising, Branding And Identity, Packaging, Brand Awareness, Trade Marketing, Craft Beer, Project Management.
Free Chrome Extension
Find emails, phones & company data instantly
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial