• Established both the domestic and international Broadcast Sales division, introducing and maintaining the largest accounts in company history, including, CNN, Fox News, Univision, Red Bull Media, and others.• Generated new sales revenue of $3M within twelve months of start date and increased the new portfolio in excess of 150% the following year.• Spearheaded the design, structure, and execution of strategic initiatives, including, conducting market research, developing sales plans, performing data & analytics procedures, and implementing follow-up relevant tactical revisions. • Trained and managed Account Management team of five; held weekly team meetings with each member and provided appropriate guidance to meet departmental and company goals.• Managed multi-million dollar projects overseeing all pre-and-post sales elements from the bidding process through product selection, manufacturer price negotiations, fulfillment and post-sales support.• Developed client relationships proactively with C-level, senior procurement and engineering executives, providing technical solutions for end-to-end workflows, content creation and distribution.• Through longstanding and strong vendor/distributor relationships, I was able to introduce an abundance of new product lines to meet client project- specific or recurring purchasing needs.• Recognized by company management for the significant advancement of their B2B sales division, possessing excellent sales and communication skills in addition to providing stellar client care.

• Increased annual sales with existing accounts by 200% in less than a four year period.• Designed and coordinated marketing plans for the B2B broadcast sector thereby securing new accounts including CNN, Fox Entertainment Group, ESPN, and BBC.• Developed custom B2B web portals for significant media accounts such as Time Warner, Fox and Belo Corp resulting in a more efficient and streamlined client requisition experience which in-turned increased overall sales.• Negotiated, and executed sales and service contracts with senior management at multiple broadcast organizations, closing over 100 deals in under 4 years.• Lead a team of ten Inside Account Managers including their training and development, directly responsible for three promotions.• Key planning contributor representing the company at worldwide industry events including NAB - Las Vegas, IBC - Amsterdam, CCW - New York, etc., forging connections that resulted in subsequent business relationships.

• Managed over 200 broadcast accounts, overseeing all aspects of quoting, order fulfillment, and follow-up. • Followed trends, analyzed reports, and presented to upper management which provided increased transparency of prior results which allowed for higher precision in future planning.• Nurtured and developed B2B relationships in a manner that was recognized by leadership and peers as setting the bar for the entire division consisting of over one hundred people.

• Responsible for corporate sales expansion which involved managing the overall client portfolio of over 500 accounts, growing and establishing new client key contacts and expanding the product mix of items sold. • Oversaw the departmental and interdepartmental communications and processes, streamlining operations, processes, policies, reporting, communications, and organizational planning.