Charles Mayer Email & Phone Number

Greater Atlanta Area

Award-winning marketing and business consultant advising clients on brand positioning, marketing and sales strategy, marketing communications, social and digital marketing, PR, segmentation, operations, and business development. Client sectors include automotive, aviation, industrial, energy, media, banking, recruitment, and more.“Charles reinvented our entire social marketing initiative, including strategy, design, content creation, and execution, delivering impressive increases in awareness, engagement, and traffic.” – Caroline Yarnell, CEO Acuity Talent Acquisition

Greater Atlanta Area

Recruited by agency founders to lead the agency, reinvigorate business development, improve profitability, streamline processes, and optimize agency branding and awareness. Clients included Mizuno, BorgWarner, Tire Rack, Husqvarna, RaceTrac Petroleum, YI Technology, Union Savings Bank, and Ashton Woods Luxury Homes.o Led the acquisition of 12 new clients, doubling and diversifying the agency’s client baseo Increased client revenue 75% and held P&L responsibilityo Earned agency national rankings for digital and social media marketingo Integrated PR, Marcom, and research units into one cohesive teamo Established employee development and recognition programs, and upgraded agency talent“Charles is the best I’ve seen at fusing an accurate picture of the market with the detailed advantages of the product he sells. That’s a rare talent, and it’s why he has been so successful at building market share.” -- Dave Krysiek, CEO Brandware Group

Oklahoma City, Oklahoma Area

Recruited to lead and reinvent the company’s marketing function for AEG subsidiary The Oklahoman Media Company, recognized as one of the nation's most innovative and award-winning media organizations. I introduced a strategic, data-driven, and disciplined marketing approach that defied negative industry trends by driving growth in subscribers, recapturing defectors, acquiring new advertisers, and delivering profitable ROI.o Executive leadership team, CEO direct reporto Initiated the company’s first-ever brand study to establish benchmarks and inform marketing strategieso Created data-driven brand campaigns that raised all key brand measures (awareness, preference, opinion, and NPS) and drove 1mm+ unique visitors to the OklahomaUnfolded.com marketing websiteo Quadrupled B2B lead generation via innovative B2B digital marketing campaignso Recaptured more than 2,000 subscribers via award-winning win-back campaignso Grew the company’s social footprint 500%, from 25k to 150k Facebook and Instagram followerso Reinvented the company's NBA OKC Thunder sponsorship, significantly improving ROIo Launched The Oklahoman's inaugural All-City Prep Sports Awards event featuring Peyton Manning and Venus Williams, generating nearly $500k+ in revenueo Transformed a sales support team into an award-winning marketing team o Achieved 12 international awards for marketing effectiveness and creativity“Charles assembled a high-performing team, reinvented marketing at the company, delivered incredible results, and accomplished much more than we imagined was possible when the role was created.” – Chris Reen, President The Oklahoman Media Company and Clarity Media Group

Greater Boston

Marketing and business consultant to corporations and marketing agencies. Clients included Bloom Energy, Omnicom, DDB, Brandware Group, Pilatus, Fitness Together, Elements, Lexus retailers, and more.“Charles’ leadership skills and business processes are of great value."-- George Nguyen, COO Bloom Energy

Wichita, Kansas Area

Recruited by Goldman Sachs and Onex Partners to rebrand Hawker Beechcraft, the world’s #2 volume business aircraft manufacturer, and create a high-performance marketing operation. o Repositioned, rebranded, and re-launched Hawker Beechcraft worldwide in <18 monthso Contributed to growing customer orders 30%/$2B, while reducing marketing spend 20%o Elevated all key branding metrics, including awareness, opinion, preference, and demando Increased press exposure 150% via disruptive press outreach initiativeso Grew website traffic a sustained 600% via Introduced innovative digital and social media marketingo Raised lead acquisition by 224%o Launched six new productso Led the industry in advertising effectiveness (Starch)o Created VOC/market research function to guide product, pricing, and marcom strategieso Developed a proud, high-performing global marketing organizationo Co-leader of HBC’s industry-leading sustainability efforto Executive leadership team, CEO direct report, and board-level interactiono Received numerous awards for marketing effectiveness and creativity; named “Aviation Marketer of the Year” by the American Marketing Association“Your results are far ahead of what we could have expected. It’s fun to see this kind of success. You turned a moribund team into a high-performing organization.” – Gerry Schwartz, CEO Onex Partners

Englewood Cliffs, Nj

Recruited to lead strategic and tactical marketing efforts for Ferrari and spearhead the positioning and brand re-launch of Maserati in the North American market. Directed all marketing activities, including brand strategy, brand and retail marketing communications, media planning and buying, direct/database marketing, website, and digital marketing, sponsorships/events, consumer research, CSI, and SSI.o Led marketing effort capturing CY2006/2007 segment share leadership over BMW and MRBo Directly contributed 40% of CY2006 /2007 sales volume and $200mm+ in revenueo Generated more than 10,000 test drives via innovative digital acquisition programso Created and launched Maserati’s brand architecture and product positionso Developed advertising that led luxury segments in brand recall and readership (Starch)o Established synergistic partnerships with Maserati SpA global sales and marketing organizationso Created $10mm+ in incremental profit and brand exposure via marketing partnerships with Netjets, Neiman Marcus, CNBC, Bose, Audemars Piguet, Moet Chandon, and Montegrappao Executive leadership team and CEO direct report“Charles knows how to build brands and deliver results on the showroom floor. He earned the respect and trust of the sales organization and dealer network.” – Mike Libbey, Vice President Sales, Maserati NA

Irvine, Ca

Recruited to Jaguar to lead the development and execution of marketing strategy and marketing communications plans. Led development of strategic marketing planning for brand and carlines, as well as the deployment and ROI evaluation for JNA’s $150mm marketing budget. Led a team of eight and all agency and consultant relationships.o Led Jaguar North America’s strategic marketing planning; repositioned, rebranded and re-launched the Jaguar brand and reversed a downward trend in brand consideration and opiniono Launched JNA's first brand campaign and introduced new corporate identity program o Developed JNA‘s first data-driven strategic integrated marketing plans o Launched new 2003 S-Type range and 2004 XJ, viewed by retailers and consumers as the most intensive, strategic and effective Jaguar marketing launch ever in the U.S. market o Improved synergies between global, brand and retail organizationso US lead for R-performance sub-brand

Detroit, Mi

Recruited by D’Arcy (now Leo Burnett) CEO. Played a leadership role on the successful rebranding and reinvention of the Cadillac brand. Directed brand strategy and all integrated brand and retail marketing communications supporting new CTS, STS, and XLR models.o Increased agency performance scores 50%, generating higher agency compensation levelo Led effort to focus the brand on performance and technology to counter European importso Directed product positioning and integrated launch activities for CTS, STS and XLRo Developed product strategy supporting the creation of the performance V-series sub-brando Directed sell-down strategy for Cadillac Catera prior to CTS sports sedan launcho Directed development of innovative web-marketing activities for Cadillac brandso Led development Cadillac’s racing program marketing strategy and planningo Created analysis of OEM performance brands as pre-cursor to creation of Cadillac V-series

Goteborg, Sweden

Manager, Global Integrated, Digital and Website Marketing – Goteborg, Sweden Manager, Integrated Marketing – Atlanta, GA Product Manager, Saab 900/9-3/Viggen – Atlanta, GA Recruited by a former client to develop a VOC and data-driven product planning and marketing initiative to support the Saab 900/9-3/Viggen range. Promoted to Manager, Integrated Marketing to lead creation, development, execution, and ROI evaluation of all integrated marketing activities. Promoted to Global Marketing Team to develop and launch a new global brand strategy and integrated marketing system.o Created a global customer and prospect management program, a systematic approach that increased customer re-purchase rates and conquest sales worldwideo Directed development and implementation of Saab’s first global marketing database and global corporate-dealer web platform/marketing, achieving ad:tech “Best global brand website” and numerous DMA awardso Led development of Saab’s first global product planning vision; Saab’s first data-driven pricing and forecasting models, and the company’s first comprehensive VOC research-based product plans o Initiated first Saab USA lead management and conquest program. Increased conquest conversions, generating $15mm incremental profit; also Increased owner retention rates 84%, generating an additional $18mm incremental profito Member of General Motors Global Internet Board and Global Customer Management Teamo Leadership role in developing award-winning Find Your Own Road brand campaign, generating increased demand and reduced reliance on sales incentives o The US lead for the development of Viggen performance series