Charlie Lee Email & Phone Number

BroadcastMed is now Conexiant!

Farmington, CT, US

BroadcastMed is the leading healthcare marketplace that provides trusted clinical content, powerful engagement and industry insights to healthcare professionals, medical institutions and manufacturers, service providers, and pharmaceutical companies. The company’s integrated platform of digital, event, and publication solutions helps drive better dialogue.

Farmington, CT, US

Costa Mesa, CA, US

• Responsibility for go-to-market programs, demand generation, brand management, corporate communications and corporate events in competitive B2B financial services software market.
• Built cross-functional and remote team from 3 employees to 20+ person organization responsible for all facets of marketing
• Built and implemented entire marketing tech stack to drive GTM initiatives, work-flow optimization and campaign insights
• Led complete brand makeover and renaming of 20-year product line
• Integrated and streamlined 5 acquired marketing departments to build industry-leading organization
• Key driver to defining and driving corporate culture, employee engagement and strategic initiatives

Irvine, California, US

• Responsibility for building and launching brand new vertical aimed at capturing the highly desired and targeted C2C residential real estate market and launching new brand (Ten-X), product and website at SXSW 2016.
• Responsibility for setting the vision and strategy for the Residential Retail division and all key business levers including personnel, P&L, marketing, product management, technology, operations and sales
• Identified two M&A target organizations, led due diligence, negotiations, integration and operationalization of Channel LLC, a software and platform company and AllRe.com, an early stage online real estate marketplace
• Built team from 0 to 60 FTE in 6 months, with plans to exceed 100 FTE and relocated team to new locationWWW.TEN-X.COM

Irvine, CA, US

• Responsibility for building Product Marketing organization and for demand marketing for Residential properties
• Led organization of 30 professionals to drive all go to market, supply and demand marketing initiatives
• Built strong relationships with marketing partners
• Developed and funded Retail Residential product and business vision and gained board approval to proceed in 2015

Irvine, CA, US

• Responsibility for launching Short Sale division and for leading established REO division
• Launched first Short Sale online auction division in the US
• Built short sale division from 0 to 40 person organization in dual locations (CA/TX) and established supply relationships with Chase, Bank of America, Freddie Mac, HUD, Wells Fargo and Nationstar Mortgage
• Designed and rolled out game changing Market Validation Program in the Short Sale space
• Reduced headcount and expenses by 20+% upon taking over REO division in a rapidly expanding environment
• P&L responsibility for $90M business line

Costa Mesa, CA, US

• Responsibility for global integration and rollout of Techlightenment, a leading Social Media platform and managed services company based out of London.
• Developed and proposed three-year global rollout plan and financial models for Techlightenment
• Overall responsibility for Sales, Finance, Administration, Product Integration and Marketing
• Build US infrastructure, growing team from 0 FTE to 15 in year one with offices located in SF/LA/CHI/NY Initiated and fostered relationships with Facebook’s leadership teams in ATL/CHI/LA/NY/Palo Alto/SF/London
• Spoke at numerous conferences including Forrester’s Consumer Forum, Social Media Week, Social Media Masters, DMA and Facebook’s Client API event promoting Social Media and Techlightenment’s capabilities.
• Developing, integrating and implementing complete go-to-market and brand marketing plan for the US including brand positioning and messaging, website strategy, collateral development, PR and communication plans.

Costa Mesa, CA, US

• Orchestrated an organizational transformation to center on customers, user experience, membership metrics, pricing and customer retention, resulting in more than $30 million of incremental year-over-year revenue.
• Reduced year-over-year membership churn by more than 20% in only 12 months.
• Materially increased the 12-month customer value and customer activation rate by optimizing marketing sources and implementing product enhancements and customer care retention initiatives.
• Initiated and implemented credit card billing programs that garnered more than $20 million in revenue in 2009.
• Implemented Destination Rewards membership platform for FreeCreditReport.com members.
• Oversaw online marketing acquisition activities

Costa Mesa, CA, US

• Responsible for leading an organization to effectively and efficiently monetize and grow one of the largest online advertising budgets.
• Led teams responsible for online marketing and customer acquisition, including SEM, portals, ad networks, owned and operated properties, SEO, affiliate programs, and integration deals.
• Directed teams responsible for marketing analytics, multi-variate testing, site optimization, account management, cross-selling, and price negotiations to ensure the highest probability of marketing success.
• Tested 50+ website and user experience and multi-variate tests in H1 2009 to increase customer satisfaction, funnel conversion and member retention.
• Implemented Return on Ad Spend scorecards and new incentive plans to more closely align marketing performance with the company’s P&L.
• Collaborated with America Online in the pioneering of the Daily Link on the AOL home page.

• Integrated ClassesUSA into Lowermybills.com infrastructure to create Experian Interactive Media.
• Signed deals with Yahoo! HotJobs, AOL Careers and MSN Encarta to promote online education opportunities.
• Maintained and developed relationships with 50+ educational institutions to sell and distribute leads.
• Integrated IP address recognition technology to customize user experience and target particular segments.

• Relocated to Manhattan to lead a recently purchased organization and to manage the transition from New York to California (and the accompanying closure of the New York office). Responsible for all operations, including.
• Re-engineered the business model and technology platform to add multi-lead products along with single-lead online education products.
• Led the organization to the highest quarterly and H1 revenue figures in its history (2007).
• Integrated IP address recognition technology to customize user experience and target particular segments

Costa Mesa, CA, US

Responsible for introducing, drafting, documenting and implementing the initial vision and strategy for ECD, contributing to the significant revenue and EBIT growth of ECD from 2006-2009 revenue as well as gaining dominant share of the online credit space.

Costa Mesa, CA, US

• Led a team of cross-functional staff to launch best-in-class integrated offline and online credit monitoring products with American Express. Developed and introduced products never before seen in the marketplace.
• Prioritized and resourced 12 major sub-projects, including customer care, offline fulfillment, data security and customer migration simultaneously, to meet strategic alliance demands.
• Developed an 18-month marketing/initiative queue with American Express to solidify the relationship and prioritize future resources.
• Negotiated and signed a deal with Discover Financial, which eclipsed American Express in contract value.

Costa Mesa, CA, US

• Developed, designed and implemented new online credit products and services for internal ECD sites, partner sites and for the U.S. government’s www.annualcreditreport.com.
• Conducted market research and competitive analyses to draft business requirements, and launched a Triple Advantage, three-bureau credit monitoring product.
• Represented Experian’s credit bureau and led online initiatives for 2004 FACT Act/FCRA compliance.
• Purchased all URLs, including www.annualcreditreport.com, on behalf of the FTC’s Central Source consortium.
• Launched Triple Alert monitoring product to capitalize on the FACT Act opportunity in December 2004.

Costa Mesa, CA, US

• Re-located to England to lead cross-functional teams in the US and the UK to launch the UK’s first and premier online credit monitoring and credit score products (www.creditexpert.co.uk). Reported directly to the.
• Exceeded all board expectations and financial forecasts that led to $100 million in revenue growth.
• Responsible for all legal, compliance, marketing, public relations, product, data security, operations, financial, customer service and board deliverables.
• Marketed the concept to many key UK portal, financial, e-mail and ISP sites to build a prospective partner base, and personally negotiated and signed deals with Yahoo! UK and MSN UK to launch mass-marketing of products.

Costa Mesa, CA, US

Built and led a team of senior partner managers, who directed and optimized 100+ strategic online partnerships (such as Yahoo!, MSN and LendingTree). Identified marketing and product development opportunities, while achieving aggressive sales goals.

US

Led a staff of 80 employees in six national inbound customer service call centers. Responsible for coaching, training, development and motivation for more than 1,000 sales and service representatives.

US

Mba, Marketing, Management, Decision Sciences

Bs, Finance