Charles Morel

Charles Morel Email and Phone Number

AESOP D2C Continental Europe centralised E-commerce project lead @ L'Oréal
Paris, FR
Charles Morel's Location
Paris, Île-de-France, France, France
Charles Morel's Contact Details
About Charles Morel

"Instinct is Inspiration, Data is Proof"20+ year experience in digital, consumer marketing, customer experience and digital transformationSectors: #cosmetics #prestigebeauty #entertainment #music #retail #ecommerce #luxury #readytowear #subscription modelsBig fan of Digital transformation, Customer Lifecycle, CRM/PRM, Customer knowledge & Datamining, Engagement, Retention, Customer support, Social media, and Online marketing for many years...#leadership#teammanagement#data#datascience#digitaltransformation#CXM#CX#CRM#machinelearning#bigdata#consumerinsight#digital marketing#acquisition#CEM#growth#customer experience#consumer marketing#loyalty#analytics#welcome#engagement#conversion#retentionLast but not least, I am a music junkie as listener and as a drummer.

Charles Morel's Current Company Details
L'Oréal

L'Oréal

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AESOP D2C Continental Europe centralised E-commerce project lead
Paris, FR
Website:
loreal.com
Employees:
88577
Charles Morel Work Experience Details
  • L'Oréal
    Aesop D2C Continental Europe Centralised E-Commerce Project Lead
    L'Oréal
    Paris, Fr
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  • L'Oréal
    Ddx Director (Consumer Data, Loyalty & Crm) - L’Oréal Luxe Europe
    L'Oréal Jan 2022 - Present
    Paris, Fr
    DDX for Europe Luxe (Data Driven Consumer Experience)>Driving D2C CRM activation transformation across Europe (for all divisions)>Driving "from insights to action" thanks to the D2C & Retailer consumer data (transaction data)Member of the Diversity, Equity & Inclusion team
    View
  • Star5
    Board Member
    Star5 Mar 2020 - May 2022
    Lyon, Rhone Alpes, Fr
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  • The Estée Lauder Companies Inc.
    Global Crm & Martech Executive Director
    The Estée Lauder Companies Inc. Feb 2021 - Dec 2021
    New York, Ny, Us
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  • The Estée Lauder Companies Inc.
    Emea Crm & Consumer Insights Director
    The Estée Lauder Companies Inc. Apr 2018 - Feb 2021
    New York, Ny, Us
    Digital transformation• Part of the EMEA digital transformation task force since 2018• Co-leader of the EMEA Consumer Data Lab task force (from insights to action)• Continuous co-working with retail, online and omnichannel teams in order to harmonize consumer journeys across all touch points and increase knowledge & data collection to feed both the strategy and the output (benefits for the consumers)Customer Insights• Market studies (quantitative & qualitative)• Ad hoc studies for ELC brands: trends, cat/sub cat/product opportunities, ...• NPS & customer satisfaction measurement at store & online levelsCRM• Owner and advocate of the regional CRM strategy• Ad hoc studies for brands and affiliates (recruitment, retention, loyalty, cross-sell & up-sellopportunities, free & paid sampling performance, ...)• Dataviz/Business Intelligence: offer marketers KPIs & dashboards capabilities to pilot theirbusiness, and help taking decisions thanks to consumer behavioral data• CRM Tools: in charge of tools selection, implementation and upgrade• Do & Learn approach (from conception to execution) with markets to launch pilots, identify upliftsand optimizations then scale (trigger marketing, customer data capture optimization, ...)• Business partners’ data insights analysis (Sephora, Douglas, ...)• Customer centricity transformation through dedicated trainings linked to the new CRM automation tool roll-outCustomer Data• Contribution to the creation of a real Single Customer View mixing online and offline customer data• Business segmentation (RFMS approach) built and rolled out in order to identify opportunities andwhere/how to play with customers• R&D around product recommendation, affinity scores (product/sub cat/cat ...), best touch point, ... with the data science teamManagement: 7 direct reports + 17 local partners (affiliate level) - Regular market visits across the region
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  • The Estée Lauder Companies Inc.
    Emea Crm Director
    The Estée Lauder Companies Inc. Aug 2016 - Mar 2018
    New York, Ny, Us
    At Estée Lauder Companies, my team (CRM Managers) and I are in charge of the Consumer Experience & Loyalty (CXM / CX / CRM) and Consumer Analytics for all the brands (MAC, Estée Lauder, Clinique, Bobbi Brown, Jo Malone London, La Mer, Origins, Tom Ford, ...) in the EMEA region (Europe, Middle-East, Africa, India)- Responsible to define, build and roll out the consumer experience management strategy across the EMEA region in strong collaboration with the brands and affiliates consumer engagement / marketing / Omni-channel & Online teams - In charge of the consumer analytics / datamining in order to provide to brands and affiliates analyses & KPIs and identify growth veins and business optimizations regarding consumers experience, development, loyalty and retention (where to go / how to win approach)
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  • Braze
    Customer Advisory Board Member
    Braze Jan 2021 - Dec 2021
    New York, New York, Us
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  • Deezer
    Global Head Of Customer Engagement
    Deezer Aug 2013 - Jul 2016
    Paris, Île-De-France, Fr
    Deezer is a music streaming service. It allows users to listen to music on various devices online or offline. Created in Paris, France, Deezer currently has more than 40 million licensed tracks and over 10 million monthly active users.As of August 2016 the service is available in over 180 countries.Role: Global Head of Customer Engagement at Deezer. - Team management (teams spread in 4 countries / 30+ people)- Customer Engagement global strategy: Welcome / Engagement & Conversion / Satisfaction & Usage / Retention- Global users engagement communication plan conception and roll out > through CRM (emailing/ mobile notifications/ in-product messaging/ self-promotion) > through Customer Care (contact points + self-help through our knowledge base) - KPIs identification and follow-up in order to > monitor activity and results > identify quick wins > help defining medium-long term optimizations- Customer knowledge: Segmentation & Personalization- Tools optimization and upgrade > CRM tools > Customer care tools > BI tools- Interactions and recurring common projects with many teams within Deezer: > Growth/ Datamining / Tech / Payment / Product / Big Data / R&D / Brand / Artist Marketing / ...==========Temp mission: from January 2014 to June 2015, I also had to manage the Global Social Media team for Deezer - is now part of the Communication department
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  • Claravista
    Director
    Claravista Jun 2010 - Aug 2013
    Paris, Fr
    ClaraVista is a strategy consulting firm specialized in CRM and customer knowledge.Consulting / Datamining / High level marketing operationsMain clients: Sephora, SFR, Malakoff Mederic, Pages Jaunes, Clarins, Kenzo, Celine, Marc Jacobs, Fred, Allianz, Generali, Bouygues Telecom, Sarenza, KDI (B2B), Edenred (B2B), ...My job:Management & consulting- Manage consultants, dataminers and third part actors (web designers, technical ressources, …) on several Customer knowledge and CRM projects- Consulting (conception & roll out) on CRM projects (activation plans, welcome processes, dynamic conversion processes, long term CRM action plans,...) Main recurring clients: KENZO, Malakoff Mederic, SFR, Bouygues Telecom, Marc Jacobs, Sarenza
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  • Notify Brand Technology
    Business Development Manager
    Notify Brand Technology Oct 2007 - Jun 2010
    Paris, Île-De-France, Fr
    Notify is a CRM agency specialized in online prospects and customers acquisition and PRM/CRM operationsIn charge of the business development (new and existing key accounts) and long-term relationship development on the agency's specific know-hows:- Customer data collection operations- PRM & CRM consultingMain clients : Cdiscount, Lancôme, Biotherm, Printemps, Parfums Christian Dior, ...
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  • Numberly (1000Mercis Group)
    Business Development Manager
    Numberly (1000Mercis Group) Jun 2005 - Sep 2007
    Paris, Ile-De-France, Fr
    Numberly (1000mercis group) is a CRM agency specialized in online prospects and customers acquisition, retention, loyalty programs, ...In charge of the business development (new and existing key accounts) and long-term relationship development on the agency's specific know-hows: - Online marketing- CRM communication strategies- Data collection operations
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  • Dxc Technology
    Consultant (Ex Csc Peat Marwick)
    Dxc Technology Sep 2001 - Jun 2005
    Ashburn, Virginia, Us
    Consultant specialized in CRM, project management and change managementCRM program definition and roll-out- Paris St Germain- PoweoGlobal project management - New car diagnostic tool global roll-out- Peugeot (Stellantis Group)Change management - New spare parts management tool roll-out- Citroën (Stellantis Group)
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  • Oreka / Firstream
    Product Manager
    Oreka / Firstream Jul 2000 - Aug 2001
    French Internet service providerIn charge with my manager of the BtoB marketing product definition and adsales internal team creation and development.
  • Carat Interactive
    Account Manager - Intern
    Carat Interactive May 1999 - Dec 1999
    New York, New York, Us
    Online marketingOnline advertisingAccount managementClients : Microsoft, Volkswagen Group, Canon, ...
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Charles Morel Skills

Online Marketing Crm Digital Marketing Direct Marketing Online Advertising Digital Strategy E Commerce Ecrm Marketing Marketing Strategy Management Integrated Marketing Mobile Devices B2b Product Marketing Business Development Web Marketing Data Mining Digital Media Project Management Mobile Marketing Social Media Multi Channel Marketing Brand Loyalty E Business Web Analytics Email Marketing Lead Generation Social Media Marketing Data Analysis English Affiliate Marketing Market Research Data Customer Service Marketing Communications Ppc Team Management Fluent English Google Analytics Getting To Yes Customer Relations Customer Loyalty Customer Acquisition Conversion Optimization Drums French To English House Sitting Prison Ministry

Charles Morel Education Details

  • Neoma Business School
    Neoma Business School
    Marketing - Communication - Finance Controlling
  • Sainte-Marie Lyon
    Sainte-Marie Lyon
    Economy & Philosophy
  • St Victor High School - Valence
    St Victor High School - Valence
    Bac S Maths & Sciences

Frequently Asked Questions about Charles Morel

What company does Charles Morel work for?

Charles Morel works for L'oréal

What is Charles Morel's role at the current company?

Charles Morel's current role is AESOP D2C Continental Europe centralised E-commerce project lead.

What is Charles Morel's email address?

Charles Morel's email address is ch****@****ahoo.fr

What is Charles Morel's direct phone number?

Charles Morel's direct phone number is +331780*****

What schools did Charles Morel attend?

Charles Morel attended Neoma Business School, Sainte-Marie Lyon, St Victor High School - Valence.

What are some of Charles Morel's interests?

Charles Morel has interest in Twin Peaks.

What skills is Charles Morel known for?

Charles Morel has skills like Online Marketing, Crm, Digital Marketing, Direct Marketing, Online Advertising, Digital Strategy, E Commerce, Ecrm, Marketing, Marketing Strategy, Management, Integrated Marketing.

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