Charlie Shapiro Email & Phone Number

Newton, Ma, Us

Specializing in strategic ad planning and high-impact TV, Radio, and Digital media buying. A Certified Google Ads Specialist and Google Partner. Interactive campaigns include highly targeted contextual paid Search, Banner/Display/Video and remarketing. We also provide high quality TV & Radio commercial production, corporate & customer service video production, and web site development. A straightforward approach that works within your budget. Excellent references and a longstanding track record of success. Please call or email to discuss your business' needs. We warmly welcome new clients. Visit www.massmedia.net.

North Palm Beach, Florida, Us

Co-Creator of commercial radio station WLML-FM. Spearheaded and managed the acquisition of a new FM construction permit/license from the FCC on behalf of Robinson Entertainment, LLC. Consult and actively work on site and remotely to help launch Palm Beach County's new "Legends 100.3" with a format of "The Great American Songbook" including Frank Sinatra, Michael Bublé, Norah Jones, Tony Bennett, Ella Fitzgerald, and dozens more. Established station structure and overall programming approach. Hired and coached sales team, developed initial sales strategy, rates, inventory management, produced marketing materials, VT/Marketron templates. Set up format clocks to balance traditional and new standards music rotations to insure maximum time spent listening and avoid audience fatigue. Increased audience from 50,000 to 102,000. Negotiated news and weather content partnership with CBS12 and promotional partnership with local PBS affiliate WXEL. Dusted, vacuumed, and when necessary, fill-in Morning Drive On Air Personality. http://www.legendsradio.com

Washington, Dc, Us

Co-Creator of highly successful podcast, Now, in the top 1% of all podcasts. With over 25,000 monthly downloads, Airlines Confidential is the leading podcast covering the inside stories of the airline business in an entertaining format. Hosted by Ben Baldanza, former CEO of Spirit Airlines, and Scott McCartney, former Aviation Editor and "Middle Seat" Columnist at the Wall Street Journal. Think Car Talk or ESPN's Mike & Mike but with airlines & travel as the theme. You can find Airlines Confidential just about everywhere you get your podcasts. Sponsored by major national and global brands including Pratt & Whitney.

Newton's most recognized local political roundtable discussion program. Viewed city-wide in over 25,000 households on NewTV via Comcast, RCN, and Verizon. Also available online at http:www.facebook.com/newtonnewsmakers. Guests include top decision-makers, elected officials, and community leaders. Earned multiple top honors by Alliance for Community Media as best local political program in the Northeast (includes New York and All New England), and Newton Red Carpet Awards for Best Program and Best Host.

Newton, Ma, Us

Elected city-wide from Ward 6. Vice Chairman Post Audit & Oversight committee, Member Public Safety & Transportation, Zoning & Planning committees. Established Newton Silver Alert to help keep those with Alzheimer's safer. Invited to stand with Governor Patrick for state-wide version's bill signing. Publicly credited by Governor with providing leadership and program structure. Worked with Governor Patrick's team to expand program statewide with components based on Newton example.

Acquired FM construction permit/FCC license, built (from scratch) and operated 25,000 watt commercial FM station with partner Dick Robinson. Negotiated and acquired broadcast rights to Alabama Crimson Tide football. Partnered with US Air Force to promote air shows. Oversaw all sales, programming, promotions, events. Negotiated deal for Clear Channel to voluntarily accept a C to C0 on one of their stations which then allowed our station to apply for tower location change and signal upgrade. Sold station.

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Member, CEO Advisory Board. Customer service and operational advisor to senior leadership.

Concurrent with operating Massmedia, accepted consulting/daily management of 10,000 watt WKOX. As directed by ownership (Fairbanks), flipped format from full service Adult Contemporary to low operation cost satellite delivered traditional country. Maintained local advertisers by attaching to local News, Weather. Acquired rights to Boston Celtics to pump up revenue. Broadcast weekend high school sports to help build better ties to local communities in trading area.

Recruited to move back to Boston as A/E working out of Newton sales office. Within 4 months won award as station's top biller of new business (4th in total revenue of out staff of 10+). Specialized in non-traditional revenue and some retail, plus CT School of Broadcasting. Left to launch own ad agency with CSB as first client. 30+ years later still in business (see current position at Massmedia, Inc.).

Hired to turn around struggling stations. Hired and trained new sales team. Changed formats to AM Full service A/C & local news/talk, and FM to CHR/Top-40. Hired and trained on air team. Made good progress significantly increasing revenue and reviving positive community reputation. Owners from NYC sold stations. Took opportunity to move back to Boston area.

Hired with no list with sole objective to focus on new business. In 45 days developed and sold one of station's largest non-traditional revenue clients at the time - a regional tire distributorship with multiple sales channels. Made choice to seek out a more challenging and lucrative career path. Was offered General Manager position in VT.

Independent station. Top Billing Salesperson. Excelled in generating revenue from new business. Focused on working with broad variety of advertisers. Sold and serviced accounts in Keene NH, Brattleboro,VT, Greenfield MA. Produced programming and sales promotions. Met future wife.

Midday DJ on Top-40 Station in Pioneer Valley. Nice calm follow up to year in Key West.

Responsible for all on air programming elements 100,000 watt Top-40 FM with signal heard from Miami to Havana. Hosted afternoon drive show. Oversaw talent, music, planned and executed major station promotions. Sold and implemented Key West's first-ever radio fly-away contest (to Miami to see Madonna in concert). Made national news by broadcasting from the "garbage barge" which was anchored off the coast. Partnered with waterfront advertisers to broadcast everything from powerboat (Cigarette boat) races, to the daily sunset celebration at Mallory Square. Was national stringer for AP Network News reporting on Hurricane Floyd. Personally flew airplane to broadcast reports on 7 Mile Bridge race and traffic on US1. Was awarded platinum record for being among first in USA to play Whitesnake. Station became #1 in the market with a 21.5 share in a ten station market.

On air personality and commercial production at several stations Including WZOU, WERZ. Enjoyed learning about how different stations operate and contributing to their success.

Commuted to Western MA to put TV Weather Anchor skills back in practice. Thoroughly enjoyed producing and delivering on air narrative and graphics for Saturday & Sunday Newscasts. Was mentored by the late Paul Sutton, the station's primary Meteorologist. Filled in multiple times on weekday prime newscasts when Paul was on vacation or on assignment.

Program Director for full-service Adult Contemporary WLAM. Oversaw on-air staff, all on-air station elements, learned and implemented original version of "Selector" music rotation system. Afternoon on-air personality. Wrote and produced commercials for a wide range of advertisers. Wrote and produced station promos.

Pre-hire was sent to Wisconsin to learn new weather graphics systems (ColorGraphics & Kavouras). Produced and delivered uptempo on-camera weather segments for all weekday 5pm and 10pm newscasts. Also produced and anchored entire weekend Sunday 10pm newscast. Chose and prioritized local coverage of major stories mixed with network feed stories.

First TV job. Reported on variety of local stories. Focused on local news, politics, and environmental stories including status of Los Alamos nuclear clean up controversy. Wrote, produced, and anchored weekend sports. Filled in for full time weatherman whenever needed.

Family owned independent radio station. Helped re-format station programming, gathered and reported news, and hosted daily afternoon talk show. Interviewed high profile political and community leaders. Was inspired to continue career path to news and community broadcasting. Was excited to be hired away by TV Station in a very short time.

Full time 7p-12mid DJ on insanely powerful (100,000 watts) Top 40 station covering a huge chunk of the State of New Mexico. During employment period station's rating rose over 9 full share points in target demographic resulting in #1 market ranking 12-17, W18-24, W18-34, W25-44. Left and took job doing something more "grown-up" in radio. Talk Show & News.

Late night DJ. High energy and fun. This was in the heyday of Top 40 "Wacky 102 FM". Broadcast from basement studios with orange shag carpeting on walls and floor. Very swanky. Most memorable moment: John Lennon was shot in December. Put format on pause to talk about it and allow listeners to call in.

Night DJ on Top 40 WLLH, and babysitter/tape-changer for automated WSSH. Commercial producer. Live on site broadcasts included the WLLH Dance Marathon of '78 at the Methuen Mall.

Helped establish Newton South High School radio program on hometown station. Turned into part time "Board Op" position while attending High School. Ran board for various sports broadcasts and then for station owner Orestes Demetriades' weekend Greek program (Grecian Echoes). Spoke no Greek, but understood to play correct commercial spots when pointed at. Was allowed to fill in on air as DJ with Adult Contemporary music program. Eventually learned Καλημέρα (Kaliméra) means "Good Morning".

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Learned to operate the university radio station's broadcast console. Was given opportunity by students who ran station. Kept me busy while Phyllis Shapiro (Mom) helped raise funds to support campus libraries. Fell in love with broadcasting. Totally hooked at age 12.