Oversee creative strategy and content creation for SAGA's entire range of clients, with particular focus on nonprofits and cause-based projects. I build and run cross-disciplinary creative teams, provide strategic creative direction, and produce narrative-driven content to motivate key audiences to action across a range of channels. Prominent clients include Purdue University, Princeton University, Columbia University, Georgetown University, Vanderbilt University, Ball State University, AMC Networks, Sundance Channel, Republic Records, Universal Records, Redbull Records, TouchTunes, Vice, World Science Festival, American Express, Mondelez, Bauer Publishing, Kuma Games, Winthrop Consulting, NYPD, the New York City Marathon, Infor, Informatica, Okta, Braze, and Xerox.HIGHLIGHTS: • Developed a content-focused, game theory-driven fundraising model for Universities that has now broken the world record for single-day fundraising eight years in a row (most recent: $41M on April 24, 2019 for Purdue) and has won multiple CASE Awards for Excellence• Reshaped brand storytelling for tech companies including Xerox, Infor, Informatica, Okta, and Braze by shifting them from number-focused case studies to impact-driven customer narratives• Helped music artists find new audiences through attention-grabbing videos (including 45M YouTube views for Grammy-award nominee James Bay) • Produced a series of successful newsstand special interest publications for Bauer Publishing on topics ranging from Mindfulness to Life Hacks to Superfoods.

Yes Equals Yes is the production partner for SAGA Content, allowing us to easily and execute video projects in L.A. and Nashville in addition to NYC.

Oversaw a creative department of 20+ on-staff editors, 20+ designers and creative technologists, and more than 50 freelance writers, designers and filmmakers on dozens of projects ranging from print and iPad magazines to online media, mobile, social media, brand identity and short films. Responsible for creative concepting, strategy and deliverables across all of Story’s clients and media channels, as well as leading many client presentations and new business pitches.

Edited the front-of-book Notebook section, managing four junior editors and a stable of 40 freelance writers in the ideation and production of approximately 50 articles per month. Also edited monthly features and columns, and generated art concepts and coverlines for all sections of the magazine. Relaunched MensJournal.com with no staff or budget, boosting traffic from 2,000 unique visitors per month to 750,000. Represented the magazine at conferences and in TV interviews with NBC’s Today Show, CBS’s Early Show, CNN, FOXNews, and the E! Network.

Helped launch custom publications at Time Inc. Content Services for Cingular, AT&T and Gillette, concepting, assigning, writing and editing content.

Relaunched the website of the indie entertainment magazine as a bridge between its previous pop-culture-movies-music incarnation and its new life focusing on hip hop and urban fashion/lifestyle. In the process, transformed the site from a basic archive of magazine material to an interactive entertainment news and reviews resource of original content, video and podcasts, updated several times daily. With no staff or marketing budget, wrote or edited 650+ original articles and increased site traffic from 8,500 page views per month to 1.26 million.

As top editor of half of the magazine’s copy, was responsible for overseeing editorial direction, managing and hiring staff, approving ideas, maintaining a stable of over 50 freelance writers, and writing regular features and columns. Oversaw the long-running front-of-book “Circus Maximus” and “How To Do Everything Better” sections from their inception, pioneering a bitty, web-influenced highly visual style that would spread to other parts of the magazine (and other magazines). Created several of Maxim’s most popular long-running features, such as “Hiroki is Hungry,” “Ask Anything,” “Instant Expert,” and the annual “Maxim Road Trip Contest.” Numerous TV interviews included NBC's Today Show, ABC's Good Morning America, CBS's Early Show, CNN, FOXNews, ESPN, VH1, CBC, and Food Network; weekly show on Sirius satellite radio. Previous roles at Maxim included Editorial Assistant, Assistant Editor, Associate Editor, Senior Associate Editor, Senior Editor, and Deputy Editor. Awarded Dennis Publishing Employee of the Year, 1999.

Together with co-executive editor Clark Collis, launched a critically acclaimed movie magazine for Dennis Publishing, in the process concepting and editing or writing half of the magazine's content. Sadly, the continuing collapse of the advertising-driven publishing business made Dennis shelve this magazine extension after two issues.

As Maxim relaunched its website into its own independent publishing channel, I was brought in to oversee the writing and editing to ensure that the tone was consistent from the magazine.