Chief Executive Officer
Current• Provide exceptional knowledge and guidance in the areas of traditional marketing, digital marketing, public relations, technology, partner selection, and business operations.• Optimize marketing efforts to align with goals; advised teams on optimal investment levels.• Design ROI focused SEM and Social Media campaigns yielding results up to 42% Engagement rate. 10+ CTR on Social Media posts and 12% CTR on Push campaigns• Utilize managerial skills, marketing capabilities and relationship-building skills to write project scope definitions, coordinate deliverables and optimize client resources.• Effectively oversaw up to seven marketing team members, thereby improving overall customer experience.• Spearhead and implemented marketing programs developing dynamic imaging and analytics, increasing e-mail response. Developed retention and value proposition enhancements resulting in increased email file size.• Partner with companies to align business strategies and goals for their industries; expanded cross-channel commerce footprint and increased sales. .• Influence product and vendor selection, functional requirement development, and user experience design activities; successfully collaborated with digital channel implementation teams.• Requests for Proposals, Requests for Quotations, Request for Information Key Achievements• Received high praise from all clients; achieved client revenue and EBITA goals as acting director• Aggressively promoted traffic growth and improved online revenue profitability. Lead all marketing, merchandising, business development and technology strategies.Skills Used• Business Development• Digital Marketing• Traditional Marketing• Human Resources• Public Relations• Project Management• Graphic Design for Web and Print• Packaging Design• Website Design, SEO compliant content creation, editing, proofreading and updating• Creation of Marketing, Pre Sale and Sale Support Materials
