Charles Parra

Charles Parra Email and Phone Number

Chief Data Officer @ BatchData
Newark, NJ, US
Charles Parra's Location
New York, New York, United States, United States
Charles Parra's Contact Details
About Charles Parra

Charles Parra specializes in product strategy, development and scale for innovative technology solutions. With roots in engineering and two decades’ experience in pioneering digital technology firms, Charles is uniquely skilled at bridging the high-risk gaps that exist between product, code and client.Most recently Charles served as the VP Program Management at SocialCode, a social marketing agency, where he was responsible for the reporting and analytics platform used to provide clients with insights on campaign performance.Prior to joining SocialCode, Charles oversaw both product and engineering as Head of Product/CTO for the mobile app marketing company TreSensa, where he led the development of an innovative mobile ad creative called Playable Ads which enable users to preview fully interactive game experiences prior to installing the app.Prior to joining TreSensa, Charles served as VP of Product Development at social ad network Appssavvy, where he oversaw the delivery of a mobile SDK that enabled activity-targeted display and video ads for both Android and iOS. As the VP of Product Management for Tremor Video, Charles was responsible for both publisher and advertiser product offerings, leading a product road map that grew a single-digit customer roster to 600+ in one year. Charles’ success is attributed, in part, to his fluency on both the business and technical side, a deep and practical empathy for client needs and the ability to define and implement scalable processes that make a meaningful impact on the bottom line.

Charles Parra's Current Company Details
BatchData

Batchdata

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Chief Data Officer
Newark, NJ, US
Website:
batchdata.io
Employees:
108
Charles Parra Work Experience Details
  • Batchdata
    Chief Data Officer
    Batchdata
    Newark, Nj, Us
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  • Batchservice
    Chief Product Officer
    Batchservice Sep 2022 - Present
    Tempe, Arizona, Us
    A certified Great Place to Work, BatchService is a real estate data and technology company. We provide visibility into real estate assets through real-time property intelligence, empowering real estate professionals to better identify opportunities and directly engage with property owners, investors, and agents. BatchService provides a suite of tools to manage client records, organize lists, comp properties, and surface investor insights. Our developer-friendly API endpoints fuel innovation for the proptech ecosystem.As Chief Product Officer, responsible for overseeing the development and execution of the company's product strategy and roadmap by working closely with cross-functional teams, including engineering, design, marketing, and sales, to ensure that the company's products meet customer needs and drive business growth.
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  • Batchservice
    Vice President Of Product Management
    Batchservice Apr 2021 - Sep 2022
    Tempe, Arizona, Us
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  • Parra Development
    Principal Consultant - Product Management And Product Operations
    Parra Development Oct 2020 - Apr 2021
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  • Socialcode
    Vp Program Management
    Socialcode Nov 2016 - Oct 2020
    New York, Ny, Us
    • Implemented Agile development process across 5 SCRUM teams spanning 3 offices and remote team members spanning 5 time zones. JIRA was used to manage product requirements and sprint planning, and Confluence to document product releases.• Instrumented a custom product analytics dashboard using Google Analytics with user cohort tracking to inform feature prioritization and product adoption.• Oversaw the reporting platform used by the Account Management team to provide insights on media activation performance across multiple media platforms (Facebook/Instagram, Twitter, Pinterest, Snapchat, LinkedIn, theTradeDesk, Google Ads/DV360, Amazon Ads) and measurement providers (MOAT, Omniture, Google Analytics, Google DCM).• Developed an application service used by the reporting platform to extract dimension values from ad objects that use naming conventions to define custom attributes. The dimensions were used to facilitate reporting on stats aggregated using attributes unique to each client.
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  • Tresensa
    Head Of Product/Cto
    Tresensa Mar 2012 - Apr 2016
    New York, Ny, Us
    • TreSensa has developed a groundbreaking mobile ad creative that leverages HTML5 technology to create fully immersive game experiences that provide users with the ability to preview the best features of an App prior to being directed to the iTunes and Google Play app stores. As a result, TreSensa “playable” ads (http://www.tresensa.com/studios/) provide improved conversion rates over traditional display ad creative, and deliver users with 2-3X better lifetime value.• Achieved MRAID ad creative vendor certification status on the Mopub Marketplace and Google Ad Exchange for the TreSensa Playable ad format.• Developed a data management platform to optimize campaign delivery across several mobile programmatic demand-side platforms using data harvested from integrations with mobile app attribution platforms and the ad creative itself.
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  • Appssavvy
    Vp Product Development
    Appssavvy May 2011 - Mar 2012
    • Managed company’s evolution from a social gaming ad network to a social gaming ad tech platform supporting ‘activity’ based advertising. Activity-based advertising extended demographic targeting to include the ability to target users based on interest profiles derived from observing the activities users performed in social apps and games.• Designed and delivered in under 3 months an iOS and Android mobile app SDK to support the delivery of activity-targeted display and video ads.
  • Tremor Video
    Vp Product Management
    Tremor Video May 2007 - May 2011
    New York, Ny, Us
    • Led a team of Product Managers, Tech Writers, and Solution Engineers responsible for defining product requirements, maintaining product documentation, and support processes for the publisher-facing Acudeo™ platform and advertiser-facing video ad formats. Acudeo™ includes integrations with all major display ad servers (DoubleClick DFP, 24/7 RealMedia OAS, AdTech Helios, Atlas Ad Manager), video ad networks (Tremor Media, Google AFV, ScanScout, SpotXchange, BBE, Advertising.com, and ValueClick) and online video publishing platforms (Brightcove, thePlatform, and Ooyala). Acudeo was key to Tremor Video’s strategy for acquiring scalable publisher inventory, and was instrumental in scaling Tremor Video from 10 million video impressions per month to well over 2 billion ad impressions in less than 9 months.• Served as contributing member to the IAB Digital Video Committee to define the VAST XML schema and the VPAID video player/ad API.
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  • The Feedroom
    Senior Director, Product Management
    The Feedroom May 2005 - May 2007
    New York, Ny, Us
    Responsible for defining the product development strategy for the organization's internet-based video communications products. Work directly with key corporate and media clients (Wal-Mart, General Motors, New York Times, ESPN), and the internal Sales & Marketing, Client Services, and Project Management teams to identify product requirements and produce functional specifications, prototypes, wireframes, use cases, and UML models. Responsible for all aspects of product roadmap prioritization, release planning, and competitive analysis.• Led the delivery of several major new product introductions such as a client-facing Video Analytics Reporting system, Video Podcasting, Embeddable Video Applications, and enhanced Ad Server Integration for compliance with IAB recommendations and standards.• Improved Search Engine Optimization and content syndication thru XML and RSS integration with key search engines (Google, Yahoo, Truveo, Blinkx, Singingfish)
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  • Parra Development
    Principle Consultant - Program Management
    Parra Development Jan 2002 - May 2005
    Provide program management and IT consulting services to the senior management staff (CEO, CIO, CTO, and Division Presidents) to develop, define and communicate information system development strategies that are aligned with business objectives, and implement accordingly. Identify business requirements and develop functional technical specifications. Develop project scope definition and evaluate project plans to assess feasibility and mitigate risk. Develop and manage project timeline and overall budget. Manage overall delivery of project to identify and resolve issues, and to communicate status to all project stake owners.
  • Guggenheim.Com
    Vp Information Technology
    Guggenheim.Com Oct 2000 - Dec 2001
    Led the engineering team that won the 2002 Webby award for best broadband site.
https://winners.webbyawards.com/2002/websites-and-mobile-sites/general-websites-and-mobile-sites/broadband/157529/guggenheimcom
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  • Interep National Radio Sales
    Chief Information Officer
    Interep National Radio Sales Jul 1995 - Oct 2000
    Us
    Responsible for all information systems functions (planning, development, operations, vendor selection/management).• Led the development and rollout of RadioExchange.com. Managed both the development schedule and a $1M project budget to insure that the system was delivered on time and within budget. Project management responsibilities included identification of then-current best practices and creation of the business-process models and requirements documents required to select an eCommerce solutions provider.
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Charles Parra Skills

Product Management Program Management Mobile Online Video Ad Serving Mobile Devices Web Video Product Development Agile Methodologies Product Marketing Saas User Experience Strategy E Commerce Digital Strategy Mobile Marketing User Interface Design Competitive Analysis Cloud Computing Cross Functional Team Leadership Monetization Start Ups Mobile Applications Digital Media

Charles Parra Education Details

  • New Jersey Institute Of Technology
    New Jersey Institute Of Technology
    Electrical Engineering

Frequently Asked Questions about Charles Parra

What company does Charles Parra work for?

Charles Parra works for Batchdata

What is Charles Parra's role at the current company?

Charles Parra's current role is Chief Data Officer.

What is Charles Parra's email address?

Charles Parra's email address is ch****@****rra.com

What is Charles Parra's direct phone number?

Charles Parra's direct phone number is +164624*****

What schools did Charles Parra attend?

Charles Parra attended New Jersey Institute Of Technology.

What are some of Charles Parra's interests?

Charles Parra has interest in Php/mysql Website Development, Information Architecture, User Interface Design, Human Factors Engineering, Mobile Computing Technology, Web 2.

What skills is Charles Parra known for?

Charles Parra has skills like Product Management, Program Management, Mobile, Online Video, Ad Serving, Mobile Devices, Web Video, Product Development, Agile Methodologies, Product Marketing, Saas, User Experience.

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