Charles Phua Xiong Xiong Email & Phone Number

Singapore

Singapore

• Top 9 Finalist, Singapore Business Case Competition 2024• 1st runner-up, SIM BizStrat Internal Case Competition 2023

Singapore

Served National Service as a SGT(1) under the Public Transport Security Command (TransCom). One of the top 60% of the intake appointed as a Group Leader (GL). Day-to-day responsibilities:• Led three-member Foot Patrol Groups (FPG) in conducting patrols at MRT stations and Bus Interchanges.• Proactively interacted with commuters to ensure their safety and well-being, fostering a sense of security and trust within the public transport network.• Responsible for all on-ground decision-making and was the main point of contact between IOs and the Ops room during incidents.• Personally mentored 2 juniors during the stint.

Singapore

Tomorrow Grp is a boutique creative branding & marketing agency in Singapore.Account Management:• Managed 3 client accounts – Beauty: KlaritySG, Education: JDMIS, and Lift: Vision Elevator.Digital Marketing:• Managed 3 client accounts – Beauty: KlaritySG, Education: JDMIS, and Lift: Vision Elevator.• Formulated and developed client’s 3-month digital campaigns – EDM, SEO Content Writing, and Social Media Content Pillars (Facebook and Instagram).• Guided copywriters and designers to ensure brand-aligned content.• Strategised and implemented Paid Social Media Ads for KlaritySG. Analysed Meta Ads Manager to boost ads performance, increasing conversion (+5%) within 1 month.• Assisted in choosing suitable Mediacorp KOLs for clients.

Singapore

A subsidiary of Challenger Technologies Ltd.• Produced 1 EDM monthly for 2 months.• Assisted in improving retail experience in over 10+ stores.• Formulated and executed social media strategy - organically generated an 86% increase in engagement rate by producing 3 weekly educational & product-focused static content on FB and IG.

Singapore

Teaching Enterprise Project (TEP) is a 3-month programme for Year 3 Marketing students in NYP. This programme was designed to give students a holistic real-world experience by working with 2 real corporate clients:National Centre of Excellence for Workplace Learning (NACE):• Conducted phone interviews and performed data entry & analysis through Excel.• Highest number of telephone interviews in the cohort.• Highest number of leads generated in the cohort.Essilor Group: • Conducted intensive market research for the organisation through primary research (surveys) and secondary research. Gained insightful exposure to the local eyewear industry.

Singapore

• Reorganisation of P-files.• Liaised employees' welfare activities.• Handled phone inquiries from various stakeholders.• Performed daily data entry through Microsoft Excel.

Bachelor Of Business, Marketing

Activities and Societies: SIM Business Strategy ClubAcademic Achievements: • Top 3 out of 200 students for Strategic Marketing module.

Diploma, Marketing

Activities and Societies: School of Business Management Club, The CommunicatorsCCA Grade: Distinction Competitions: • Champion, NYP.

Higher Nitec, Human Resources Management/Personnel Administration, General

• Advanced directly from Nitec to final year of Higher Nitec. • One of the few selected students to represent ITE College Central.

Nitec, Business Services

Activities and Societies: Student Council, Track & Field• Overall In-charge, Charles pioneered ‘Hello ITE’, an initiative to invigorate.

Gce ‘N’(T) Level

• Good Progress Award 2014