Charles P. Shaju Email & Phone Number

7+ Years of Performance Marketing experience, both organic & paid media Ads, with a strong expertise in Meta Purchase Conversion Ads, lowering CPAs, improving CTR and CVRs, Maximising ROAS, Increasing the AOV/cart value/ticket value, testing & Vertical - Horizontal scaling of winning Ad Campaigns, Customer Acquisition and Retention. Managing $145k/mo Ad Spent budget across multiple in-house BTC & DTC brands. Digital Advertising Platforms/Media Buying DSP: Specialist in Meta Ads and scaling winning creatives, have spent more than $1.75 million on conversion campaigns.Additionally, well-versed in managing Ad campaigns across multiple E-Commerce platforms, including Amazon Ads, Flipkart Ads etc. Conversion Rate Optimisation-CRO: Mastered A/B testing of Ad creatives(both static & video) and landing pages for maximising ROAS, CTR and lowering CAC, CPA or CPCs. Expertise conducting in-depth website, landing page & Facebook Ads Library audits to identify friction points and bottlenecks in the user journey to optimise Landing pages, CTAs, form fields, page layouts etc.Analytics, Social & Database Tools: Shopify, Marketo, Tableau, SEMRush, Ahrefs, SpyFu, Hootsuite, Zoho Suite, Adobe Express Cloud, Social Animal, HubSpot, Knak, Unbounce, MailChimp, Slack, Helium10, Excel & Jira

Listed skills include Start Ups, Management, Leadership, Information Technology, and 5 others.