Charles King Email & Phone Number

I am a general manager with over 20 years of experience driving sales and market share within the FMCG/CPG industry. I currently act as the CEO of a mid-size business unit directing all functional areas.Throughout my career, I have successfully transformed business units. I have developed a reputation as a “change agent” who accelerates growth in fast-growing businesses and unlocks new growth in stable or declining businesses. I do this by creating compelling visions of what a product or business can be – and re-envisioning brands. I then leverage digital marketing and pragmatic commercialization strategies to drive market share growth.What sets me apart is that I am known for being a strong leader with high emotional intelligence who can work with anyone to move forward and affect positive change.As an optimistic and engaging servant leader, I build high-performing teams by infusing positive energy into the group. I motivate my teams by developing and communicating a compelling vision of our future state and create concrete plans on how to get there. I also support employees with coaching and mentoring to assist them in achieving career goals.Career Highlights:✔ Managed small to large business units within CPG personal care product portfolios, with team sizes of up to 80. Currently serve as equivalent to CEO, directing P&L, marketing, product development, R&D, commercialization, and customer interactions, with matrixed oversight of supply chain and finance. ✔ Consistently delivered revenue growth and achieved share gains at organizations by re-imagining product vision, creating innovation roadmaps, and inspiring teams. ✔ Modernized digital marketing efforts by bringing digital expertise in-house vs. relying on agencies.✔ Transformed business from a global/centralized CPG model to a regional approach to drive agility.Key Competencies✔ Marketing: Brand Strategy & Positioning | Digital Marketing | New Product Development & Commercialization | Customer-Centricity | Voice of Customer | Market Research✔ General Management: Cross-Functional Team Leadership | Coaching & Mentoring | Vision & Mission | Strategic Planning | Sustainability | P&L Management | Acquisition Integration✔ Industry & Category Breadth: Food (snacking), Hard Goods (batteries), Personal Care (women’s hair removal, AP/deodorant) | Regulated Products (hand hygiene, sun care, feminine care) ✔ Diversity of Business Situations: Global/domestic, large ($1B), and small ($60M) category leader and challenger.