A never ending obsession to make things that matter better–especially in areas where innovation has lagged – is the fuel that drives me and brandadvisors. This brings our focus and expertise to helping clients in experience driven brands across (luxury) lifestyle, hospitality, healthcare, consumer, and technology industry competencies. I've had a lifelong zeal to be engaged at the forefront of major economic, social and cultural change, and have done all in my power to be a visionary, leader and contributor. I invite leaders who share our passion and commitment to partner with us to develop distinctive, meaningful, and cohesively aligned products, services, experiences, communications and ultimately, brands that make a difference.I established brandadvisors in 2002 to help clients unleash the true impact of "branding"​ through a radically simple yet powerfully cohesive approach. Driven from a strategic business analaysis foundation, we help clients drive focus, efficiency, and relevance across everything they do to deliver meaningful value to their customers, (backed up also by creating and aligning what and how our clients communicate their distinctiveness.) With our business & brand blueprint comes hyper focus, effectiveness, productivity, and cost savings internally and trial, loyalty, and zealotry externally for our clients.Working in collaboration with my teams, partners and clients, I've been an active player and team member spanning over 50 clients and over 1,200 assignments. See sample projects below.