Established the Sales & Marketing Departments, impacting top-line revenues (+300%) and bottom-line margins (+400%) quickly and sustainably, while working cross-functionally with Product, Development, BI, Finance, and the Executive Team. Led the Product Roadmap, Product Team and Digital Product lifecycle.

Guiding digital marketing and e-commerce strategies for B2B and B2C companies, laying a foundation for ongoing and maintainable success, with a focus in travel and medical industries. - Conceptualized and implemented marketing campaigns, inspired from corporate histories, to establish cornerstone B2B partnerships.- Leveraged marketing automation to provide a strategic content marketing plan, shifting search engine organic rankings above the fold and increasing customer engagement in social channels by 400%. - Led B2C e-commerce website launch, utilizing system integration for inventory control, leveraging channel marketing for varied inbound opportunities and establishing the Search Engine Marketing plan.

By rapidly identifying quick wins and operational priorities, corporate focus was directed to Digital Marketing, Customer Loyalty, Revenue Management and Customer Experience.- Combined agency, systems and internal resources to launch a responsive website, utilizing Drupal and HubSpot, creating a 30% uptick in mobile bookings, 10% increase in conversion rate and 25% growth in traffic.- Meshed disparate processes, systems, staff and strategies within Revenue Management department, slashing annual costs by $1.5 Million and increasing reservation volume by 35% YoY.- Instituted loyalty and brand marketing plan, providing customer persona and journey strategies while establishing the appropriate, and separate, brand voice on social media channels.- Aligned and insourced customer experience and call center departments, created procedures and processes, which provided $500K in yearly savings while improving Net Promoter Scores by 35%.

Ushered in a phase of unprecedented growth, shifting E-Z Rent-A-Car from a regional car rental company to a well-known national car rental provider competing in the deep discount and value segments.- Fashioned B2B marketing strategy for inventory distribution through Online Travel Agencies, like Priceline and Expedia, and negotiated terms for premium listings on displays, resulting in 300% corporate fleet growth in 3 years.- Tactically implemented E-Commerce solutions to accompany wider distribution from Online Travel Agencies, including conversion optimization, email and retargeting and affiliate marketing expanding organic digital reservation share by 60%.- Performed external and internal audit and analysis of revenue management processes and configurations. Presided over the project management of software development, product expansion and employee training with corresponding increases in advanced reservations (300%), length of rental (40%) and average rates (25%).- Developed strategic solutions for improving full journey customer experience and improvement in digital reputation by partnering with Operations, Customer Service, Reservations Call Center and IT to coordinate positive customer amplification and frequency.

Began as an internship and encouraged to experience various departments, from front lineto back office. Promoted and given additional responsibilities within corporate functionsand began to operate as the distribution and technology leader for the company.Designed, programmed and marketed multiple corporate websites,shifting source of business from referral and third party to organicand rocketing brand profile for B2C and B2B.Built platform, marketing materials and internal knowledge basefor brand new, ground up, customer loyalty program.Loyalty business grew from non-existent to over 20% of total revenue.Performed departmental efficiency audits, discovering a dire needfor automation and database management for Risk Department.Self-wrote entire code base to support the department.Integrated myself into every operational position available with full trainingand normal responsibilities, resulting in an increased trust from operationalstaff and understanding of daily machinations of rental operations.