In my current role, I direct the development of comprehensive digital journey, from strategic planning and execution to testing of brand's digital, lead generation, e-commerce, branding, and promotional initiatives. I spearhead digital marketing professionals focusing on increasing digital conversions. I also maintain full accountability for end-to-end journey for all IBM.com users, through paid media/SEM/SEO, website performance and behaviors, user conversions, onboarding and nurture strategy, and business retention.• Effectively positioned LTV:CAC to exceed industry standard.• Optimize end-to-end demand through paid and organic channels, delivering a frictionless, user-friendly environment converting users into customers and fans.• Lead a lead a data-led conversion optimization program focusing on testing/optimization and personalization.• Optimized end-to-end demand through paid and organic channels, delivering a frictionless, user-friendly environment converting users into customers and fans.• Defined all stages from discovery to purchase and nurture for entire digital web ecosystems for products and campaigns.• Exceeded all client acquisition and revenue KPIs through partnerships with paid media teams, agencies, product teams, and sales.

Here, I led the development and implementation of digital strategy and marketing integration for Bacardi family of brands, including digital, social, and offline strategic planning and execution; defined consumer journey and promotional sequences.• Launched Bacardi across new platforms including Tumblr and mobile to drive sales growth; launched the e-commerce route for Dewar's in partnership with ReserveBar.com.• Introduced new packaging and brand campaigns, launching line extensions and consulting with Shopper Marketing teams for whisky brands.• Led in-store sampling initiative to deliver immediate data capture for effective decision-making.• Achieved 70% lift to distributor orders through Dewar's Scratched Cask launch; secured national media coverage.• Delivered concepting for accounts including AT&T Formula 1, and Quaker NFL Play 60, among others.Whether it be the launch of Dewar's Scratched Cask (see above) or the work we did to transform the Dewar's brand in the social space (see bit.ly/1ORHh2h) the work got better every day.

Digital Marketing Consultant - Local's Market: As a Digital Marketing Consultant, I advised the company on their web based e-commerce startup. I made recommendations and optimizations as they pertained to usability, IA/UX and best practices for online and mobile marketing.Genius Pack Member - Mighty Bark: I advised the team at Mighty Bark on best-in-class digital marketing, user experience and digital advertising.

Client Services lead for digital work for clients such as Strayer University, Dr Pepper Snapple Group, Mondelez International and AT&T – Directed the digital strategy and integration of multi-million dollar budgets. As the lead contact between clients and the agency, advised the client on digital work such as the integrated marketing planning, digital execution, social media strategy and execution, as well as digital media creative strategy and execution.

During my tenure at Slingshot, I played multiple roles. From Project Manager, to "Account guy," to Planner, to Manager, to Online and Mobile nerd, to Strategist, to Agency Partner.Ultimately, my expertise rested in the creation of truly fully integrated campaigns. I advised brands like Jack Daniel's Tennessee Whiskey, Dr Pepper, Mission Foods, Woodford Reserve Bourbon, The Sixth Floor Museum, fuelperks! (Excentus), GameStop, and multiple new business wins.On top of my Client Services work, I was also the Emerging Platforms Strategist for the agency. As a part of the “Digital Presence Group,” I was the emerging platforms strategist, which means I advised all of the agency teams and clients on “non-traditional digital work.” Ultimately, I was the agency expert on mobile, social media marketing, RFID, etc., and I advised all of the agency's clients on how these new platforms and technologies would affect their business and marketing plans.

During my time at Targetbase I managed client projects from the strategy and design stage of projects and programs through closing, working with teams, clients, and Account Management to ensure projects were delivered on time, within scope, and on budget. I was responsible for all billing and finances, and performance reporting related to each project and to the client as a whole.I worked with clients like TAP Pharmaceuticals (Prevacid brand), Procter & Gamble - The Iams Company (Iams and Eukanuba), Flavia Beverage Systems, MovieBeam (Buena Vista Datacasting/ Disney), and American Honda Motor Company.