Charles Rowe Email & Phone Number

Philadelphia, Pa, Us

Marketing technology and automation practices leader within a large digital agency, responsible for a portfolio of healthcare client engagements across a range of domains, including enterprise technology strategy, business capability development, and platform operations. Expanded remit and areas of responsibility, including healthcare engagements with other Publicis agencies and teams. Serving as go-to CRM and marketing automation practice lead with demonstrated accomplishments in areas including:* Growth of client capabilities in omnichannel experience personalization, facilitating team development of platform strategies, capability planning/roadmapping and enablement of a client culture for rapid testing and learning* Practice lead for email development tools and content supply chain, leading the standup of a client-centered email development "workflow as a product" aligned to client cost and velocity objectives* Martech platform lead for a client web products team, responsible for personalization, recommendation services and marketing automation roadmap, design and delivery. * Process/operations consultant leading the activation of culture, technology and ways of working for a client leading global marketing transformation initiative in CRM Leader of a team of accomplished marketing technology experts heading up specific client projects in CRM strategy, design and execution, including run/manage for email development tools and personalization services.

Philadelphia, Pa, Us

Client practice leader within a large, digital advertising agency, heading up a team of relationship marketing experts supporting a range of client engagements in the healthcare category. Our teams are in-demand innovators in the areas of omnichannel experience design/architecture/execution, digital transformation as well as leading client adoption and use of digital marketing platforms, services and applications. Oversaw a 2X increase in team billings over the last two years. Agency thought leader for CRM/omnichannel marketing practices and platforms, experience personalization, data strategy and technology strategy, helping multiple consumer and professional brands realize business goals, return and scale from their marketing technology investments. Client consultant and advisor for omnichannel marketing practice and digital transformation initiatives. Coach clients in best practices across content, technology, data and culture to enable organizations to achieve digital maturity and leadership. Demonstrated accomplishments and experience in the areas of:* Client consulting and advisory services in marketing technology use/activation and best practice* Team leadership, profitability, growth and inclusive work cultures* CRM, modular content campaign planning and design system development (atomic design)* Omnichannel experience design, use case development and journey planning* Technology strategy, planning and roadmaps* Engagement architecture and service design* Content personalization and data-driven user experiences* Content velocity* Data strategies, 0P/1P data activation and identity solutions* Digital governance* Email innovation, MMS/SMS, social media integration and mobile marketing solutions

Philadelphia, Pa, Us

Client practice leader within a large, digital advertising agency with responsibility for relationship marketing, data services, partner integration, management of digital marketing platforms and algorithm-driven campaigns across an ecosystem of consumer healthcare websites, services and applications. Thought leader for CRM, experience personalization, data strategy and the adoption of new marketing technologies, helping multiple consumer brands realize the intent and impact of innovative omnichannel marketing solutions. Team leader for data services/database management capability.Strategy, technology and campaign experience in the areas of:* CRM development, marketing vendor integration and testing* Adoption and scale-up of new marketing technologies and practices* Content personalization and data-driven user experiences* User-generated content* Social media integration* Rules-based campaign design* SMS marketing and mobile marketing solutions

Bozeman, Montana, Us

Digital marketing strategy and solutions consultant, providing thought leadership on data strategy, CRM and digital marketing for pharmaceutical industry clients, as well as leading client delivery of relationship marketing campaigns and analytics. Responsible for the development and delivery of integrated, multi-channel marketing strategies and campaigns across consumer and professional audiences, successfully driving customer acquisition, conversion, engagement and loyalty/retention for several brands.Strategy, consulting and program/design experience in the areas of:* Digital marketing* CRM and database marketing* Web, email, social media and mobile* Cause marketing* First-party/third-party data* CRM/social media integration* Predictive analytics, scoring and segmentation* Data privacy, policy and compliance* Patient copay/coupon programs* Brand loyalty and affinity* Customer experience design* Campaign measurement, testing and optimization* Permission marketing/opt-in* Neuropsychiatric markets

Strategic healthcare consultant specializing in consumer engagement as a driver of population health improvement and new product commercialization. Supporting clients in the development of marketing strategy, innovation management, medication adherence, new product launch, analytics and health promotion.

Rahway, New Jersey, Us

Charter member of national health and wellness product team, responsible for development of health promotion programs for leading medical customers to help patients make better decisions about their health and wellbeing. Championed patient-centered product management approaches that improved the customer experience, grew marketing capabilities and positioned Merck in the top tier of most trusted healthcare industry partners (as measured by Net Promoter Scores).Responsible for strategy, lifecycle management and launch of new products for use with leading medical customers in the areas of asthma/COPD and medication adherence. Responsible for solution marketing, mass customization capabilities, digital marketing solutions, translation/transcreation for non-English speaking populations and asset management across multiple channels. Led development of an award-winning cause marketing solution with a community asthma initiative in Atlanta that addressed health disparities among teens. Led design and launch of consulting service capabilities and tools related to medication adherence that are helping physicians to address complex patient beliefs about treatment plans nationwide. Collaborated with the American Medical Association in the deployment of a web-based patient assessment program to improve clinical care capacity nationwide during peak incidence of pandemic H1N1 influenza during 2009.Broad people and marketing leadership experience, including the management of highly effective partnerships with agencies, marketing/clinical/technical peers and business unit leaders.Strategy, leadership and program/design experience in the areas of: * Product management* Mass customization* Asthma and COPD* Medication adherence* Immunization* Diabetes* Healthcare disparities* Cultural relevance* Health literacy* Influenza* Community health and social determinants of health* Patient engagement and support* Physician workflow/patient management solutions

Rahway, New Jersey, Us

Developed and executed brand marketing and access strategies in the health insurance and employer markets for the Company's cervical cancer and rotavirus vaccines. Developed successful competitive strategy for cervical cancer vaccine, ensuring reimbursement coverage status and access for > 98% of privately insured lives in a competitive payer market.Developed and executed utilization and dose-series compliance strategies in the payer segment. Managed the design, contracting and implementation of data-driven, direct-to-member wellness marketing campaigns with health plans nationwide. These programs delivered highly targeted, motivating messages to > 2.6MM consumers nationwide and successfully improved immunization rates, generating net income > $2.5MM while supporting improvements in HEDIS Effectiveness of Care measures related to immunization. Led continous improvements in market segmentation responsible for reductions in program lead times > 30%.Strategy, leadership, policy and program/design experience in the areas of: * Product marketing* Competitive strategy* Brand management* Market development* Market insights and strategic voice of the customer* Market research and advisory boards* Health economics* Reimbursement* Forecasting* Contracting* Budget management* Sales force planning/engagement* Immunization* Health benefit design* Advocacy* Women's health* Pediatrics* Adherence and compliance strategies* Specialty pharmaceuticals

Rahway, New Jersey, Us

Client engagement lead and internal consultant for launch readiness and sales force expansion to support introduction of four new vaccine products to the U.S. market in 2006. Launch manager for the introduction of cervical cancer vaccine in the U.S. market, approved under FDA accelerated review procedures and the largest vaccine launch in Company history. Designed and implemented a launch planning framework to introduce new vaccines in > 100 countries, with controls for consistent brand strategy execution at the global level.

Rahway, New Jersey, Us

Managed launch of key pharmaceutical brands, including a product approved under FDA accelerated review and three products with peak sales > $1B. Internal consultant to leadership team for Company's joint venture with Schering-Plough Pharmaceuticals, focused on business model development and operations. Led Lean Six Sigma team in the realization of sales force productivity improvements > $10.6MM.

Rahway, New Jersey, Us

Supply chain analyst and Class A S&OP facilitator for Company's global vaccine business unit, responsible for demand management, inventory planning and performance metrics/dashboards.

Rahway, New Jersey, Us

Held positions of increasing responsibility in quality control and supply chain management.

Bachelor'S, Industrial & Systems Engineering

Mba, General & Strategic Management

Bachelor Of Science, Applied Mathematics