Revamped the firm's growth engine by building a cutting-edge website, orchestrating successful paid marketing campaigns, and achieving an impressive 120% year-over-year increase in ARR.

Connecting digital smarts and emerging technologies to spearhead innovation in the financial industry.

Launched a purpose-driven digital marketing agency, flanked by game changers, and focused on sustainable marketing solutions. Oh, and we sprinkle in some good ol' social impact on top of it.

I architected some of the company's first digital marketing governance processes, systems, and dashboards, in an effort to modernize the way they viewed marketing's complex and real impact. In addition, I set up, managed, and launched the company's first paid campaigns, which helped inform relevant and meaningful email nurture campaigns aimed at buyers.

Blended my love for numbers, design and words to develop killer content strategy and manage production for a bevy of clients. Crafted a content strategy for a new healthcare client; in 12 months, it ranked for over 30k organic keywords and saw flywheel growth month-over-month because of long-tail traffic play.

Wrote compelling articles that covered breaking news, culture, and politics. Used graphic design skills to create data-driven infographics. After hearing a comedy show, was one of the first to call out Bill Cosby for his antics — despite it being a difficult article to pitch at the time.

Helped build brands and execute award-winning campaigns through creative and content strategy, merging a range of hard and soft skills from analytics to creative content creation.

Worked with organizations including startups, B2C/B2B brands with 10+ million in annual traffic, and companies in the middle of stretching hypergrowth to be the voice of the organization across digital and physical touchpoints. Consulting work ran the gamut from strategy, communications, outreach, and creative. My fingerprints — as a project lead or manager — were on work that included brand identity and website development for fashion brands, experiential marketing at CES, email and social media marketing campaigns in collaboration with the Miss Universe Organization, and creative strategy around an international expansion of a major fitness technology brand.

Worked on strategy, outreach, and writing projects — in collaboration with cross-functional teams — to grow the blog traffic by 25% and overall social engagement. The site’s Moz domain authority shot up to over 55 over this period.