• Orchestrated innovative strategies to transform brand experience through visual communication.• Led the creation of compelling brand narratives across various consumer touchpoints.• Achieved increased brand engagement and resonance with consumers.

Creative Strategic Vision, Holistic Brand Identity, Online and Offline Retail Activation, Digital Advertising, Package Design, Visual Experience, and Marketing Communication.

• Provided unique creative solutions to transform brands in the digitally enhanced marketplace.• Developed high-level concepts for clients and defined direction for creative expression of the brand.• Consulted with top clients including Hertz, Dollar, Thrifty Rental Car, White Castle, Levolor, Sally Beauty, ATB Bank, Smart Columbus, Shiseido, and BMW.

Responsible for all creative within my portfolio of brands, and strategic collaboration across the business: branding, campaign content, mobile, commerce, social and digital advertising. Clients included: Seventh Generation, Bush’s Beans, P&G Global eComm, P&G Hair Care, Gillette Venus, SK-II, Pampers, Cardinal Health, Wyndham Resorts, and Downtown Cincinnati. Built, mentored, and managed creative teams across multiple locations. Participated in securing new business with strategic and creative guidance—with an active presentation role.

Co-launched and managed Cincinnati office of 21 associates.Creative leader for portfolio of P&G beauty, hair care, hair color, and hair removal brands: Pantene, Clairol, Head & Shoulders, Frederic Fekkai, Herbal Essenses, and Gillette Venus. Managed team of 3 Associate Creative Directors, 3 Art Directors, Designers, and Writers, to develop digital marketing experiences, including: site design, social media, mobile applications, and dynamic banner advertising programs.

Led all creative teams that supported Borders Group Inc., annually a $3.2 billion book retailer.- Stores: monthly marketing packages–seasonal, thematic, and promotional to generate sales. - Advertising: event support, in-store publications and online outreach to drive attendance. - Digital: customer acquisition initiatives and retention programs leveraging e-mail base. - Loyalty: Borders Rewards launch materials which generated 31 million members. - Site Design: content creation to support the launch of Borders.com. - eCommerce: doubled forecast with a 63% sales growth over prior year Amazon partnership. - Internal: various department initiatives supporting strategic goals of the company. - Branding: created cohesive visual messaging strategy for all brand communication. - Budget: responsible for managing a $7.5 million annual budget.

Directed a staff to develop thematic in-store marketing campaigns for 100 flagship stores. Responsibilities included re-branding stores to an elevated level of sophisticated customers. We offered a varied collection of performance and luxury third party beauty brands to support our house brands. We positioned our new format as An Apothecary of Beauty and Well-being.Developed the creative for a new magalog concept. We introduced a seasonal book that highlighted new products and helpful tips relevant to our customer base. The intent of the book was to break even with development cost, printing, and shipping from profit generated from the direct business. The result was a successful, sustainable, brand-building store driver.

Omni-channel agency.Accounts included Iomega, Caribou Coffee, Hush Puppies, Bank One, and Post-It Notes.

Digital Marketing Agency.Clients included Lane Bryant, AEP, and The American Cancer Society.

Creative Marketing Department.I was responsible for creating compelling in-store marketing campaigns.

Environmental design company. Experience included mall development and graphics system for a cruise ship.

Award winning design studio. Clients included Levi Strauss, Dockers, BalletMet, and Opera Columbus.