Charles S. Cunningham Email & Phone Number

Colorado Springs, CO, US

Colorado Springs, Colorado, US

TeamLogic IT is a leading provider of comprehensive IT solutions, specializing in managed services, cybersecurity, and technology consulting. TeamLogic IT delivers exceptional IT support and expertise to businesses of all sizes. Backed by a team of certified technicians and business experts, TeamLogic IT helps clients leverage technology to enhance.

• Responsible for all marketing activities to increase brand visibility, market share, and contract win rates.
• Defines target audiences and develop buyer personas, resulting in more effective marketing messaging and materials.
• Provides ongoing analytics and reporting to measure the success of marketing campaigns and make data-driven decisions.
• Remains up-to-date with industry trends and developments, leveraging this knowledge to offer relevant insights and recommendations to clients.

• Head of all marketing activities in North America, overseeing everything from research and planning to execution and evaluation.
• Direct responsibility for strategy (pricing, go-to-market, and lead flow), direction, goals, and a multi-million dollar budget.
• Implemented Agile processes to prioritize the significant volume of recurring, long-term, and short-fuse Marketing activities across the various brands.
• Collaborates with cross-functional teams, including sales, legal, product, and engineering, to define product requirements, prioritize against the roadmap, and establish long-term strategies.
• Contributed to 41% YoY MRR Growth and managed a variety of KPIs (MQLs, CPL, conversions, etc.) across 8 SaaS brands within the Xplor Technologies umbrella.

Geneva, Geneva, CH

• Targeted new industries, resulting in a significant, high profile deal in the first quarter of its implementation, leading to a 15% increase in revenue in the first year of employment.
• Successfully transitioned our sales team’s compensation structure from a base + commission structure to a salary with a team bonus structure. This new structure allowed for a higher level of predictability of sales.
• Owned a customer-centric amalgamation of Marketing, Sales, and Retention workstreams to ensure positive user experience from initial outreach to onboarding.
• Collaborated with interdisciplinary teams including legal, product, and engineering to define product requirements, prioritize against the roadmap, and establish long-term strategies.
• Implemented Agile processes to prioritize the significant volume of recurring, long-term, and short fuse Marketing activities across three product lines
• With Profit and loss P&L responsibility of $1.5M for both the Sales and Marketing departments, consistently remained below budget on expenses and on-target for revenue.

Boulder, Colorado, US

• Led a team of marketers, ensuring the successful execution of campaigns promoting our SaaS software solutions and supporting B2B sales.
• Collaborated with our international sales team in the development of impactful marketing collateral and presentations for our software offerings.
• Organized and remotely coordinated 3rd-party events across the US, Europe, and Asia.
• Contributed to merging two international brands (Jouve, SA, and Flatirons Solutions, INC) into one go-to-market brand.
• Planned, executed, and oversaw all elements of an annual company hosted customer summit aimed at bringing decision-makers from over twelve of the world’s top airlines in the world, FAA and aircraft manufacturers under.

Louisville, KY, US

• Reimagined, designed, and coordinated the complete overhaul of the Globalair.com website, significantly improving the new user experience for over 250,000 monthly visitors.
• Coordinated with developers and led graphic designers to ensure intended functionality and astetics were articulated through code and design.
• Developed, implemented, and executed a comprehensive and straight forward marketing plan, editorial calendar, and social media plan to increase site visits and conversions.
• Managed various marketing products while leading marketing staff to meet or exceed the expectations of the sales team and ownership.

• Primary responsibilities included selling and marketing the company's digital marketing services and websites (B2B), managing projects, P&L, and customer relationships.
• Developed scores of bespoke digital marketing strategies for small businesses and non-profit organizations with tight budgets.
• Developed and managed content marketing material, client social media accounts, and PPC ads.
• Functioned as a creative director and UI designer, ensuring the optimization of client websites to increase conversions and usability.
• Hired, trained, and managed contractors and overseas talent to ensure on-time project completion, often exceeding client expectations.

• Managed sales activities over the US Rocky Mountain Region (CO, NM, MT, WY, NE, ND & SD), selling over $2.5 million of product between 2014 & 2015 in the U.S. and France (B2B & B2G).
• Cultivated and strengthened relationships with customers, Piper Aircraft Corporation stakeholders, and neighboring sales directors within the Piper distribution network.
• Functioned as product marketing manager for new Piper aircraft entering the market, represented Tempus Jets and Piper Aircraft at tradeshows and events, leveraged event marketing to create educational events, targeting.
• Provided creative direction, targeted lists, and buyer personas for traditional and digital marketing campaigns.

• Facilitated B2B and B2C aircraft sales transactions through contract negotiations.
• Tracked, analyzed and projected resale value of dealership aircraft (Piper and Pilatus) to ensure sales personnel provided clients with accurate pricing and purchasing estimates.
• Utilized aircraft resale value analytical data to create marketing material that compared competitor aircraft.
• Analyzed competitor and market environment for operational suggestions.
• Created marketing and sales strategies and materials for new and pre-owned aircraft.
• Cold called and cold emailed brokers and aircraft owners for pricing and sales data.

• Developed relationships with SBLO's and contracting officers and promoted services.
• Managed brand development, website traffic growth, web site UI and marketing literature development.
• Prepared RFP and RFQ responses for various federal, state and local entities.

Little Ferry, NJ, US

• Tracked and analyzed competitor resale values using industry data and publications (JETNET, AMSTAT, Hoovers & Aircraft Post) to create marketing materials highlighting Dassault Falcon Jet aircraft’s strong value.
• Created a comprehensive marketing plan to increase awareness of the Falcon aircraft family within the U.S. and take market share from Gulfstream Aerospace.
• Lead a marketing campaign targeted at showcasing Dassault Falcon Jet’s commitment to creating the most environmentally-friendly business aircraft on the market.
• Tracked market trends using JETNET, AMSTAT, Hoovers & Aircraft Post.
• Supported marketing and sales departments through targeted projects and analysis.

Mba-A, Masters Business Administration

Aeronautical Science, Aeronautical Science, Business Administration