Charles Selander, Lc Email & Phone Number

New York, New York, United States

New York, New York, United States

Empire Lighting represents a comprehensive range of premier lighting and controls manufacturers, with sales offices in Manhattan and Clifton, NJ, and a sales force that covers the New York metropolitan area, including Northern New Jersey, Westchester, Long Island and the five boroughs of New York City. Empire Lighting is a division of Thea Enterprises.

New York, New York

Soraa designs and builds lamps, optical light engines, and directional and linear fixtures using LEDs built from pure gallium nitride substrates (GaN on GaN™). Soraa full spectrum GaN on GaN LED technology has superior color rendering and beam characteristics compared to sources using LEDs created from non-native substrates. Responsible for leading Soraa's global Specification Sales team, with a focus on major markets.

New York City

Based in New York, and responsible for major East Coast US, UK, and Canadian specification markets.

New York City

Responsible for creating strong brand recognition and reputation around leading-edge tunable LED component technology and building an aggressive “pull through” sales strategy to drive OEM fixture partner growth. Controls developments and total system functionality a key focus, allowing access to a wider range of applications. Projects secured with top lighting designers and specifiers in a wide range of applications: Commercial, hospitality, restaurants, museums, retail, residential, healthcare, manufacturing.Lumenetix designs and manufactures UL recognized LED light engines for fixture manufacturers globally. Lumenetix specializes in the high quality replication of full-spectrum natural light, opening up the full potential of LEDs for use in general lighting. Lumenetix araya® color tuning technology received the LFI 2012 Light Engine Innovation Award and leads the lighting industry in the next wave of the LED revolution.

Seattle, Wa

Responsible for distributor and contractor sales within a 14 state territory (12 independent C+I sales agencies, 16 offices). Directly impact contractor business (design / build, stock / flow, “pull-through” stock programs) and overall ED business. Conduct solutions-focused product presentations, collaborative, targeted sales calls with agency / distributor partners, strategically analyze and manage regional sales partners and channels, and maintain seamless connectivity with product development and business operations. Process-based, consultative sales approach: Identification of customer pain-points or needs, development of a customized, solutions-based value proposition, follow-through and execution. Special attention given to specifiers at the design / build contractor level. Customer driven and focused. Results driven.

Atlanta, Ga

Focused on Renovation (Lighting Management Companies – or LMCs – as well as ESCOs) and Catalog Accounts sales channels, providing reps / customers with specific product and application assistance, ground-up development of specifications, competitor cross-overs and aggressive positioning of Acuity value-adds, design and layout work, ROI modeling and energy calculations, and general solutions-focused project management.Actively managed the renovation-focused lead generation process, from market selection and high-level strategy to opportunity dissemination through appropriate channels. Spearheaded multiple lead campaigns, including web, event, and telemarketing generated, in addition to email and direct mail initiatives. Routinely collaborated with select LMCs and distributors to craft customized, tactical campaigns – oftentimes centered around time-sensitive utility incentive programs or “perfect storm” energy payback scenarios. Developed and implemented email and inbound campaigns using marketing automation software (principally Marketo), and leveraged the strengths of industry research and information clearing houses such as Hoovers (D&B), McGraw Hill Dodge Reports, and NAICS listings to optimize results. Directly managed an outsourced telemarketing firm tasked with cold calling high-yield contact lists (variety of verticals, geographies); warmed leads were then further cultivated in-house before progression to the appropriate sales channel. Worked synergistically within the matrix organization to achieve success across channels.Served as principal lighting and controls renovation subject matter expert (SME) for end-user clients – engaged in detailed application discussion and analysis, product selection and pitch of differentiating ABL features, financial modeling / payback calculations, etc. Aligned marketing and sales efforts via Salesforce.com to track opportunity progress and monitor various pipeline metrics. Serve as Salesforce SME for Renovation Channel.

Actively maintained various price indices and product price bands; Quarterly price reviews with product groups; New product value assignment and pricing; managed clearance pricing; Collaboratively monitored cost variance with Sourcing and Product Value Streams, and strategically adjusted pricing with input from applicable Sales Channels; Various ad hoc analyses. Developed a comprehensive Canadian Price Index.

Project and Quotes Management for Panama and Caribbean markets. Assisted with quotes and specification cross-overs in the Middle East, due to heavy demand. Traveled to markets to engage agents, distributors, and customers, and to help influence specifications and align strategy with business partners.On-boarded a large new distributor in Trinidad and Tobago, was involved with training seminars and education. Regularly hosted customers at the Acuity education and training center in Conyers, GA. Attended trade events representing ABL International Sales. Co-organized the annual International Agency Seminar, 2009Secured several major projects [USD values withheld] Managed lighting design, energy calculations, and submittals on several long-term bids, including a large government roadway lighting project in Trinidad and the Panama Canal expansion. Managed marketing efforts, including the creation of vertical marketing brochures targeting Industrial Renovation and Food Processing market segments. Actively maintained the International website. Collaborated routinely with product groups, involved with the product launch of Gotham’s Install-from-Below downlight, designed for international markets. Created literature and collaborated on a marketing plan for successful product introduction and projected sales forecasting.

Cross-functionality and general industry exposure gained through approximately 10 week rotations in the following ABL business units: Customer Marketing / Distributor Value Stream; Sales Department; Gotham Architectural Downlighting; ABL Customer Care; Lithonia Quotes DepartmentTrained in ABL business software, including ACE/OMS, Quick Quote, Zilliant, Hyperion Essbase, Oracle, Agile, and Visual. Savvy with Microsoft Office applications.Industry training and exposure, including ABL’s extensive agent training courses (product knowledge), Basic Electricity and Fundamentals of Lighting courses, IES ED-150 Intermediate Lighting course, Drive Solution’s High Performance Selling for the Lighting Industry Seminar, various IES functions. Well-studied in Toyota lean business principles and application.

Lc, Lighting

Ba, Political Science, International Relations

International Relations, Art History