Charles S. Kovach, Mba Email & Phone Number

Greater Chicago Area

Lead a team of Sales Professionals across 13 states. Responsibilities include people development, training implementation, revenue optimization and sales growth. ► In support of the BDMs, lead distributor planning and performance management.► In support of the Midwestern team, gain distribution and execute promotion activity across independent accounts and retail chains. ► Optimize price promotion schedules and increase sales revenue. ► Create and implement annual execution plans across Midwestern states.

Greater Los Angeles Area

Led strategy development, route to market and execution to drive volume, revenue, and margin through the distributor network. Created and implemented tools to improve distributor execution. ► Led distributor performance improvement plans. Execution improved +20% from identified distributor process opportunities. ► Led development of 15+ best practices which were implemented by distributors, resulting in swift adoption of 200+ distributor action plans. ► Created tools to measure execution and communicated results to organization. New in-house system reduced audit time by -25%. ► Coached, developed, and led a high performing team with 50% rate of promotion.

White Plains, Ny

Led strategy development to drive insights, new opportunities, and business plans. Built channel and customer plans based on created strategies. Sales Performance issue identification and action.► Recognized for superior business results with 3 distinguished service awards in 6 years. ► Identified channel share declines and developed channel and segment opportunities for 2014 strategies, resulting in incremental resources and NPIs for Convenience and Mass channels. ► From Dos Equis channel and segment diagnostics, recommended strategy change resulting in new customer plans and improvement of 5+ points in Convenience and Food channels. ► Syndicated, competitive, package and customer data analysis to segment on premise market, resulting in 2 New Product Introductions and a 3+ point trend improvement. ► Coached, developed and trained team on syndicated data use to drive competitive and channel insights, resulting in competitive data use improving 4X and 2% share growth.► Built and implemented syndicated and internal reporting to monitor KPIs at all levels of Heineken. Report usage improved 25% and time spent running reports cut by 1/2.

Cleveland/Akron, Ohio Area

Manager of a 5 state area with revenues of $100MM. Accountable for profit, share, pricing, strategy, business plans, volume, and leading a team of 20 professionals. ► Led customer development strategies and execution of DMA, premise and channel business plans. Heineken grew to #2 Import and Craft brands and gained 1.5+ share points. ► Increased revenues 10% and volume 12% optimizing price promotion schedules and leveraging NPIs with channel and segment specific packaging. ► Hired, trained, developed and coached a team of 20 professionals. Two team members promoted to 1st level leaders at Heineken USA. ► Designed and implemented customer development strategies and aligned them with retailer objectives, resulting in large customer growth of 15+%.

White Plains, Ny

Directed National Liquor strategy, customer development plans, category management, retail call coverage, selling platform, NPI, and Liquor channel volume. Directed National Convenience Strategy, retailer call coverage, customer development strategies, category management, and NPIs. Accountable for channel volume and distribution. ► Drove the idea creation, business plan, KPIs and implementation of NPI 18 packs, currently selling over $104MM annually.► Reconfigured shelf sets, improved display execution, and optimized price promotions. Developed, implemented a large pack strategy which drove a 6 point trend improvement. ► Executed a fact based selling process and training program, resulting in value-added customer development plans.► Accelerated volume 15 points increasing 12 packs and 24 oz. bottle distribution 40+ ACV. ► Achieved Import and Craft category consultant at RaceTrac, HESS, and Chevron, resulting in volume growth of 25% CAGR. ► Ideation, business case, category management and customer development strategies for 24 oz. can, leading to sales of $60MM; drove Heineken to #1 Import singles brand.

Cleveland, Ohio

Managed beverage categories and DSD sales and profits at 1.8K stores in 15 states. Executed all price, brand, sku, and plan-o-gram decisions for the beer, wine, CSD, alternative beverage, coffee and salty snack categories. ► Achieved beer increases of 15%+ CAGR implementing detailed category plans, continuously improving assortment through twice a year shelf sets, and utilizing a trade up pricing strategy.► Exploited Import and Craft segments favoring better beer in shelf sets. Better Beer grew 25%+ CAGR, and Import and Craft volume % led Convenience Channel, 15+ points more than industry. ► Reached CSD dollar 20%+ and profits 12%+ CAGR by improving cooler assortment and maximizing promoted volume. BP grew into the no. 1 beverage account in Midwest C Stores. ► From competitor, market, segment, channel and consumer analysis, built strategic plans resulting in the doubling of water and alternative beverage sales every two years.► Increased coffee profits 150% through a 50% reduction in COGs, improved service, upgraded product mix, and cross promotion sales. ► Raised salty snacks 20%+CAGR by improving range and leveraging NPIs in plan-o-grams.

Master Of Business Administration (Mba), Marketing, Statistics, And Finance

Activities and Societies: Marketing Society

Bachelor Of Business Administration (Bba), Marketing And Logistics

Activities and Societies: The Logistics GroupGraduated summa cum laude