Charles J. Tacl Email & Phone Number

Miami Lakes, Florida, Us

Manage the North American branded and private label vitamin, minerals and supplement business through an 18 person team and broker network covering the e-commerce, conventional retailer, drug wholesale, community pharmacy, distributor, natural product and alternate channels. Accountable to develop new and existing business opportunities that will deliver incremental sales and profit to the company.- Implemented sales and operations plan to improve customer service levels, internal operations and developed Key Performance Indicators (KPI's) to track our progress. - Restructured sales and broker team and reallocated resources to improve productivity, prioritize growth businesses and become a customer first organization.- Developed and implemented annual Joint Business Planning using segmentation strategy to classify growth channels and retailers.- Implemented data analytic and broker management training to increase business acumen across the sales organization, drive sales results and improve retailer profitability. - Identified and developed strategies to improve communication, break down internal silos, set clear expectations through-out the organization, drive department accountability & build a collaborative company culture.

Managed two major businesses (Reliance Vitamin Private Label and PlantFusion) across e-commerce, distributor, major conventional retailers, natural products and alternate channels. Managed direct employees, cross functional customer teams, third-party companies and all marketing and sales related functions to build the business. - Developed and implemented Private Label strategy for conventional channel focusing on strategic retailers and core categories which increased sales 50% year-over-year.- Developed and activated e-commerce strategy for PlantFusion that created a new business channel resulting in growth over 3 years to 50% of that business. - Developed, recruited and launched new Headquarter and Sales structures to support Private Label and PlantFusion divisions. Overcame initial resistance by building senior-level alliances to gain support for new staffing strategy. Improved sales & marketing coverage, customer service outreach, category management and built stronger operations and financial management to support business growth. - Developed segmentation sales strategy, trade investment and business planning processes that improved brand profitability, focused on growth channels/retailers, drove sales accountability and increased sales/market share. - Created vision for new marketing approaches using multiple go-to-market channels. Built and implemented multi-year Sales and Marketing strategic plan that is forecasted to grow PlantFusion from $14M to $38M business with 22% gross margin improvement. Used multi-channel approach to simultaneously build e-commerce, distributor, natural & conventional retailer business that accelerated growth.

Led team of direct and third-party broker managing 2,000 sales representatives and a $6.5M annual operating budget to drive strategies for retail revenue growth with Fortune 500 and large retailers.- Developed strategic direction to advance Corporate Retail Activation business, resulting in incremental sales increase of 24% year-over-year. - Drove profitability opportunities with Fortune 500 organizations including Target, CVS, Kroger, Walgreens, and Walmart. Built partner relationships with retailers, developing strong data-driven approaches to identify and capture market opportunities. Achieved a 4.5% basis point increase in margin. - Transformed Walmart’s negative ROI (0.64) to a positive ROI of 1.63 by concentrating on strategies to drive sales in top selling stores, successfully increasing revenue by 155% improvement year-over-year.

Directed a cross-functional team including sales, shopper insight, category management, customer strategy, customer marketing, finance, and logistics to support the Club Channel of Costco Wholesale, Sam’s Club, and BJ’s Wholesale, managing an $11M annual operating budget.- Created intense 3-year strategic plan, growing sales volume 2.4 times faster than the company average and improving channel profitability by 20%.- Increased revenue for Costco by 60% to $41.3M by increasing customer visibility, executing shopper insight strategies, and launching collaborative innovation meetings with the retailer. - Grew high impact cross-functional team, providing coaching, mentoring, and development opportunities to empower and achieve multi-million-dollar sales growth.

Led all over-the-counter (OTC) and cross business unit opportunities for a $50M account, leveraging the Novartis Enterprise of companies and growing the team to exclusively build the Target Corporation account.- Developed strategic, collaborative relationships across multiple departments in Target Corporation to build integrated marketing approaches that led to doubling the business from $24M to $50M in 3 years. - Combined and showcased the full-range and scope of Novartis’ business with Target to reposition Novartis from a mid-tier to a top-tier partner with Target by developing mutually beneficial strategies, such as leveraging their 20% share in the kid’s category to grow the OTC digestive health business doubling Novartis’ brand growth. - Developed Value Creation strategy that improved client relationships, driving opportunities within Target’s Health and Wellness strategy resulting in improved traction and sales growth through innovation summits that generated new business ideas across multiple Target departments. Drove new initiatives, such as, Target’s flu shot campaign that built Novartis’ business and promoted greater consumer awareness for Target Pharmacies.- Created a “Best in Class” multi-department plan for an ‘Rx to OTC’ product launch of Prevacid, achieving 2.5 times Target’s market share, achieved week 1 full chain distribution of 99%, and Target’s recognition for “Top New Product Launch” of the year.

Managed key mass channel retailers, Target Corporation, K-Mart and Meijer, improving client growth, increasing company visibility, and improving relationship management, driving long-term profitable, sustainable growth.- Improved relationships in Target Corporation and quickly grew business from $18M to $24M resulting in the creation of a new sales team exclusively focused on the Target account and promoted to Director of Sales for that account.- Created the Novartis Target Team, including selected functions (e.g. category management, finance, sales replenishment) that effectively worked together to better support this key client and double the business. Grew key talent through coaching and performance feedback that built their capabilities and helped them advance their career goals, resulting in most of the team gaining promotional opportunities within the next 1-2 years.- Implemented innovative growth strategy to increase Novartis’ market share with K-Mart during challenging business times at K-Mart that maintained Novartis’ overall business position.

Promoted from Director of Sales to Central Division General Manager. Responsible to manage all operations of $100 million territory including Target, K-Mart, Meijer, Shopko, Food/Drug, Pet and Specialty channels of business. Restructured 11 person team to 4 person direct sales team and national broker network that beat budgeted company sales, profit and market share goals. Achieved this through strategic planning, effective management of sales, customer marketing and accurate forecasting. Played a key role in development of company processes, policies and new product development.- Sold the company in 2004- Increased Target shipment dollars over 18% when Target Infant/Juvenile Department sales were down 12%.- Drove K-Mart same store consumption dollars over 32% during bankruptcy and major store closures.

Bayer Consumer Care Team Leader of Target Corporation, Senior Broker Manager, and additional Broker rolesUnilever (Thomas J. Lipton, Co.) Business Unit Sales Manager, District Sales Trainer, and Sales Representative