Charles Tanner Email & Phone Number

Broad responsibilities for all magazine and email newsletter web subscription initiatives including multi-title database management, landing page design and implementation, analytics/reporting and general project management for over 40 Reed Business Information brands.Define, develop and execute comprehensive audience marketing plans to drive magazine and email newsletter subscriptions specifically for Logistics Management, Modern Materials Handling, Material Handling Product News and Supply Chain Management Review magazines. Design and implement web, email, fax and telemarketing programs for subscriber retention and acquisition to meet BPA audit objectives. Lead and direct forward-thinking marketing department to improve business process efficiencies and identify new revenue opportunities associated with subscriber activities. Prepare and manage marketing budgets ranging from $500,000 to $750,000. Manage and coordinate activities with one direct report.

Developed and managed annual circulation plans and budgets of over $600,000 for Electronic World News and Electronic Buyers' News magazines. Designed, mailed and analyzed results for circulation direct mail packages of up to 400,000 pieces. Monitored and analyzed competitive brands and provided marketing data for global sales force. Maintained communication with brand management to ensure marketing activities aligned with business goals. Trained and managed assistant circulation manager and prepared BPA audit statements.