-Utilize Google Analytics, SQL, Parsely, and other analytical tools to assess digital audience behavior, providing valuable insights to inform content strategy.-Conduct in-depth analysis of website traffic, user engagement, and audience demographics to identify trends and opportunities for optimization.-Collaborate with the editorial team to identify high-performing content categories, leading to a content strategy shift that increased overall user retention by 6%.-Receive… Show more -Utilize Google Analytics, SQL, Parsely, and other analytical tools to assess digital audience behavior, providing valuable insights to inform content strategy.-Conduct in-depth analysis of website traffic, user engagement, and audience demographics to identify trends and opportunities for optimization.-Collaborate with the editorial team to identify high-performing content categories, leading to a content strategy shift that increased overall user retention by 6%.-Receive recognition for exceptional data storytelling skills, effectively communicating complex analytics findings to non-technical stakeholders and contributing to a more data-literate newsroom culture.-Develop and implement real-time analytic dashboards that provide stakeholders with instant access to key metrics, improving the speed and efficiency of decision-making processes.-Trained 50+ newsroom staff members on interpreting and leveraging analytics tools, empowering journalists to make data-informed decisions in their reporting. Show less

Therma° is a B2B SaaS sustainability start-up company that uses IoT technology for temperature monitoring-Managed all public speaking engagements for the CEO, resulting in increased media attention. Pitched and secured earned media placements in top-tier national and local publications for the CEO, resulting in increased brand awareness and positive sentiment.-Designed website content using Webflow that improved click-through rates by 2%. Authored 15 SEO-optimized blogs, leading to… Show more Therma° is a B2B SaaS sustainability start-up company that uses IoT technology for temperature monitoring-Managed all public speaking engagements for the CEO, resulting in increased media attention. Pitched and secured earned media placements in top-tier national and local publications for the CEO, resulting in increased brand awareness and positive sentiment.-Designed website content using Webflow that improved click-through rates by 2%. Authored 15 SEO-optimized blogs, leading to a 10% improvement in organic search rankings. Created video and graphic social media post that were shared over social media platforms: Instagram, Facebook, and TikTok.-Coordinated the creation of 3 digital marketing assets including an explainer video, company narrative video, and podcast advertisement-Collaborated with investors and company leaders to tell a compelling story which helped craft series announcements.-Successfully provided media appearances, social campaigns, promotional days, and PR initiatives which led to an 18% increase in brand awareness. Show less

CalMatters is a nonprofit news publication for California politics and policy. -Conducted market research to identify new target audiences, which led to the development of successful marketing campaigns that increased website traffic by 12%.-Edited the newsletter to be more concise which resulted in a 2% decrease in unsubscribes.Piloted user interviews with potential customers to generate feedback on CalMatter’s Voter Guide, leading to an increase in usage. Implemented A/B… Show more CalMatters is a nonprofit news publication for California politics and policy. -Conducted market research to identify new target audiences, which led to the development of successful marketing campaigns that increased website traffic by 12%.-Edited the newsletter to be more concise which resulted in a 2% decrease in unsubscribes.Piloted user interviews with potential customers to generate feedback on CalMatter’s Voter Guide, leading to an increase in usage. Implemented A/B testing that resulted in a 20% increase in viewership-Reduced JIRA product backlog by 60% through active grooming and stakeholder engagement.-Utilized data analysis (Google Analytics, Chartbeat, Parse.ly) to inform content strategy and editorial calendars Show less

Change Agents Podcast-Created a 5-episode podcast series highlighting community issues which garnered over 15k listens within the first month.-Conducted 20 interviews with formerly incarcerated individuals, lawyers, and judges to gain insights for script development-Worked with a team of 2 to gather over 5 hours of footage, telling the stories of how these change agents are making a difference.-Edited audio recordings, interviews, and on-site conversations for 5+ podcasts using… Show more Change Agents Podcast-Created a 5-episode podcast series highlighting community issues which garnered over 15k listens within the first month.-Conducted 20 interviews with formerly incarcerated individuals, lawyers, and judges to gain insights for script development-Worked with a team of 2 to gather over 5 hours of footage, telling the stories of how these change agents are making a difference.-Edited audio recordings, interviews, and on-site conversations for 5+ podcasts using Adobe Premiere. Managed post-production for the entire series. Show less

Diversity Dashboard was piloted and created to bring awareness to newsroom diversity needs and highlighting journalists of marginalized communities -Work alongside engineers to create a journalism tool that uses code to demonstrate diversity in the newsroom-Delegate work between journalists and engineers to maximize efficiency within 10 week project span-Conduct and quantify user research to define diversity amongst 4 separate news publications

Unmutedco. is an African American start-up company created to empower African American media and increase visibility within entertainment -Piloted a weekly broadcast, with research, AP style scripts, and interviews-Successfully produced over 100 live broadcasts in a 6 month period. All episodes were edited to display on Instagram and YouTube-Managed accounts (instagram, facebook, linkedin), creating engaging content that resonated with the target audience. Created social… Show more Unmutedco. is an African American start-up company created to empower African American media and increase visibility within entertainment -Piloted a weekly broadcast, with research, AP style scripts, and interviews-Successfully produced over 100 live broadcasts in a 6 month period. All episodes were edited to display on Instagram and YouTube-Managed accounts (instagram, facebook, linkedin), creating engaging content that resonated with the target audience. Created social media content that was shared over 300 times. Increased audience size by 42% (3000 followers) Show less