Strategic direction and planning to provide the go-to tool for launching no-code dApps for Web3 and Telegram. Planning and execution of roadmap marketing directives, fundraising, and partnership ecosystem expansion.

Godsent Alternative to Crypto Trading

Wallets are the entry into web3. Onboarding the next 100 million users into web3, using MPC custodial wallet technology. Reach out to find out more, or collaborate.

A high-paced start-up based in Singapore. Working with a super-charged team mad on crypto and blockchain. Covered branding, PR, marketing, and advertising for Asian markets.- 5th Employee in Singapore- 0-1 Startup Journey- Set up socials, content structure, email marketing, PR network, marketing operations- Rebranded into one of the most up & coming crypto exchanges from SEA- Reached top 50 on Coingecko in <1 year

Spreading the convenience of seeing a doctor at any time, any place. Mainly responsible for growing user acquisition via marketing and pivoted an interest in data analytics. Managed and provided direction on all marketing aspects including but not limited to creative support, product marketing, digital marketing, campaign execution, social media marketing, partnerships, and business development. Managed campaign budget, optimization, and evaluation based on data analysis. Always seeking one source of truth in numbers and attribution. Performed analysis on competitors and segmentation of target audiences. Along the way, I picked up writing basic SQL/NoSQL queries while transversing databases for user analysis and experience. Assisted with operations, user-growth campaign planning, and day-to-day issues as part of customer service operations as well.- Conceptualised and executed annual marketing strategy (healthcare trends, partners)- Grew users from 0 to >30,000 (from advertising, partnerships, influencer-marketing, and pandemic campaigns)- Evaluate marketing channels and increase marketing funnels (setting up newsfeed, email subscription channels, SEM)- Produced content and ran successful organic social media campaigns- Rebranded and designed marketing materials (added tracking for offline acquisition)- Conducted SEM campaign audits, A/B testing, various "user-growth" channels, monitored and eliminated non-performing ad channels- Prepare and present marketing reports to management to advise on marketing direction (based on LTV, marketing trends, and user data)- Took on Data Analytics Portfolio to understand the user journey and top-performing products- Managed operations during COVID-19 pandemic and assisted with customer service for COVID-19 related products

Security and manpower services in the Healthcare Industry. Managed client accounts and focused on increasing account revenue. Built strong relationships within 6 months - established trust with clients to be invited to assist with proposing specifications on public tenders for new services. Successfully marketed company outreach by spec-bid-win tenders for new services. Developed techniques to deeply understand client’s needs to prepare proposals to win tenders on quality components (as opposed to price wins). Ensure project success by getting internal stakeholders' buy-in and resource availability for tendered projects.- Focused on business intelligence, insights, and competitor analysis- Proposed innovative solutions to impress and delight clients- Lead negotiations and worked with solutions architects to target client’s needs- Prepared, submitted, and won public tenders worth >$Xmil- Achieved individual sales targets in FY18- Build strong relationships with all levels of clients (from management to executives)- Manage vendors through effective negotiation to build synergy with client’s end vision

Responsible for setting up and managing marketing events for SEA region, handling all aspects of marketing – from go-to-market strategy to events and exhibitions. Planned and executed marketing campaigns for several service lines such as food safety, information security, sustainability, aerospace, etc. A portion of this portfolio includes taking on Training Sales KPI as a performance indicator.- Managed SEA marketing team based in Singapore (handling events, industry updates, and leads generation)- Planned and proposed marketing budget for seminars, exhibitions, and conferences (analyzed marketing effectiveness on spend versus leads and contracts generated)- Attended, setup, and managed overseas events with local representatives for various industries- Planned and prepared annual SEA marketing strategy (considering industry requirements, service lines,and management’s business direction)- Refreshed marketing materials to address client’s wants and needs (rebranded entire SEA marketing suite for local understanding)- Prepared and procured company branded corporate gifts- Set up website analytics and increased marketing channels- Increased SEO web presence for regional countries by implementing training blog and seminar write-ups with custom content

Pioneered a new service line for Product Assurance with the main focus on medical devices (MDD) and marine/offshore industries (ATEX/CE Products). Together with the Product Assurance Lead for SEA, we built pipelines for the new service, representing local resources serving the Singapore-SEA Region by intense networking in the tightknit marine and offshore community.- Responsible for business development and generating sales for Product Assurance- Network and build relationships with EPCC clients, mainly in the upstream and midstream businesses.- Identify potential key projects to bring in new sales (Achieved targets for FY16)- Successfully generated new sales despite the downturn in the Marine & Offshore industry- Renegotiate contracts and sales proposals for affected clients with downsized budget- Train regional colleagues to take over new product line (lead key customer presentations deliverables)- Responsible for managing and supporting SEA regional branches to develop Oil & Gas, Marine, andEPCCs projects (Direct ownership of Singapore and Malaysia EPCCs accounts)

As the only Sales & Marketing Executive in Singapore, my main responsibilities were to assist in sales presentations and developing the marketing channels for Singapore training sales leads by implementing a monthly newsletter for existing clients and growing the customer database. I was also involved in joining the Sales Manager in networking sessions and helping to plan and promote events such as Info-sessions, ISO Update Seminars, and setting up of company-sponsored events. Mainly:- Writing and creating content for certification and training services- Localising global marketing materials to reflect local requirements and needs- Implementing monthly email marketing to increase training leads- Designing and creating local materials from scratch- Maintaining the customer email database- Plan, promote, and setup company events: seminars, exhibitions, and conferences