Charles Torrealba Email & Phone Number

San Diego, CA, US

San Diego, California, United States

• Led end-to-end photo and video production processes for over 250 visual storytelling projects across multiple mediums and channels, ensuring adherence to Taylor Guitars, Powers Electric and Circa74 brand vision and.
• Managed and optimized production logistics, including scheduling, budgeting, negotiating, talent sourcing, and casting, while maintaining full accountability for costs and production methods.
• Collaborated closely with cross-functional teams such as Sales, Data, Social Media, Web, and Taylor Guitars Manufacturing, to deliver content experiences that align with business objectives.
• Spearheaded critical process improvements such as production templates, photo studio inventory management, YouTube and Social media marketing strategies.
• Partnered with music artists, creative directors, labels, management and studios to deliver high-quality content within tight timelines and budget constraints.
• Developed and managed creative development budgets in collaboration with the Marketing and Creative teams, ensuring cost efficiency and alignment with strategic goals for all things photo and video.

Los Angeles Metropolitan Area

• I have been selected by clients across multiple industries and cities to advance projects from ideation to shooting, editing, and delivery. I create customized and brand-focused visuals and other creative solutions.
• Lead photographer and videographer for Kenra Professional’s Diamond & Deflect worldwide product launch to usher in a new era of styling products for beauty professionals.
• Played a key role in productions for Rolling Stone Magazine, Comedy Central, the beauty industry and others.

Los Angeles, California, United States

• ABOUT GROUNDS & HOUNDS-----Grounds & Hounds Coffee Co. is a premium coffee company with the mission to eradicate the unnecessary killing of sheltered dogs.Grounds & Hounds donates Twenty-Percent of all proceeds.
• Led 100+ content creation productions, producing lifestyle and environmental photo and video assets that increased social media engagement by 250%.
• Managed and mentored a junior video editor.
• Created UGC-style content to support market trends on TikTok, Instagram, and YouTube, leading to increased engagement and shares.
• Maximized budgets on set by capturing multiple types of media in a single day, from mobile social cuts to professional photo and video shoots.
• Engaged with multiple dog shelters and created cross-promotional visual materials to support events and other Grounds & Hounds Coffee partnerships.PROJECT SAMPLES-----See below

Kelowna, British Columbia, Canada

ABOUT RFG SOFTWARE-----RFG Software was a full service software development studio specializing in mobile applications, web applications, and team augmentation. The company was based out of Kelowna, British Columbia.ROLE-----As a UX Designer, I developed strategies for X-Golf (a golf simulator), enhancing gameplay and user engagement across its US.

Los Angeles Metropolitan Area

- UX Designer (Contract) for Oooh, Inc. (Kelowna/Los Angeles)

Burbank, CA

ABOUT ELECTROSONIC-----Electrosonic is an international audiovisual and technology services company that designs, builds and supports innovative technology solutions that create lasting experiences where people live, work and play.ROLE-----Crafted design visuals, photography and video for the marketing team, driving a complete rebrand and refresh of the.

Greater Los Angeles Area

As a visual media designer with a reputation for being self-motivated and creative, I have been able to work on a variety of projects, and during this period of time I was involved in a number of creative projects varying from music to digital advertising.Experienced in:- Photography- Front-end website development.- Developed brand strategy- Audio and.

Worldwide

- Guitarist and songwriter in Calgary based group, Crystal Kid.- National and international touring experience- Recording and producingwww.crystal-kid.com

Calgary, Canada Area

I was recruited to this role to create and deliver brand collateral for online ads and site pages for SMART technologies.

Calgary, Canada Area

In this role, I designed and produced high-quality and engaging websites and other collateral for large-scale clients, including Coca-Cola, Old Dutch, The Calgary Stampede, Toblerone, and others.

User Experience Design Diploma

Activities and Societies: - Design thinking processes - Wireframing and prototyping - Design Sprints - Hackathons - Agile work environments

New Media Production And Design Diploma Program, New Media Production And Design Diploma Program

- Media Theory - 3D Modeling - Graphic Design - Color Theory - Web Programming - Audio & Video Production - Business theories

Business Marketing Certification, Business Marketing

- Advertising Techniques - Business Practices - Project Management