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• Led product management and marketing for iMovie, the leading consumer video editing application, across 4 platforms (macOS, iOS, iPadOS and tvOS)• Executed successful go-to-market strategies resulting in a growth of over 50x in monthly active users• Contributed to the overall video apps strategy which strengthened the company's competitive position in the video content creation market• Conducted market research and user testing to drive product innovation, usability, and differentiate products in the marketplace• Created and executed product launch plans and marketing deliverables for over 25 new and upgraded product releases• Created and managed successful marketing activities to drive product awareness and adoption• Worked closely with Engineering to develop product roadmap and ensure successful product development• Collaborated with more than 20 cross-functional teams to ensure successful product development and execution of go-to-market strategies• Partnered directly with design and engineering teams to create new product offerings• Interviewed, co-selected, trained and mentored MBA interns• Assisted other teams in launching Apple products such as iPhone, iPad, and Mac• Presented products to media at Apple events and collaborated with PR to handle regular press inquiries• Lead training sessions to be presented and public product presentations

• Led product management and marketing for the motion graphics application named Motion which was a companion application to the popular Final Cut Pro video editing application• Managed relationships with 3rd party FxPlug plug-in developers for Final Cut Pro and Motion

• Signed, trained, and managed over 50 resellers in more than 20 States with partnered account executive• Designed, with resellers and 3rd party partners, pre-sales system solutions for end clients• Facilitated post-sales support and, if needed, escalations with AppleCare for reseller clients• Provided product training and demonstrations at local trade shows such as the Texas Association of Broadcasters, user groups such at the Chicago Final Cut Pro User Group, or events hosted by resellers such as Tekserve, MacProfessionals, TM Television or Melrose Mac• Assisted clients of resellers including CNN, NBC, Fox Sports, Target, ReMax, GM design center, and Jim Henson Studios

• Professional training instructor for corporate clients in 3D animation, motion capture, visual effects, image compositing, and video editing for television and film• Trained and certified Avid Certified Support Representatives• Provided demonstrations at global trade shows such as NAB and Siggraph for manufacturersClients Included: Apple, Avid, CIA, CityTV, Electronic Arts, Intergraph, Microsoft, Softimage

• Certified by the Canadian Ski Instructor Alliance