Responsible for building meaningful and lasting connections with our consumers through digital, across paid media & owned marketing channels for the Nike brand, as well as drive digital experiences and product launches throughout the digital ecosystem.Highlights:- Unlocking new O2O campaign strategy for must win footwear launches that bridges digital engagement and physical consumer unlocks to create impactful value for consumers and sustained anticipation for product launches- Key partner in building a new digital creator led content strategy and agile production model to better drive connections with consumers- Leverages marketing and business data to drive marketing strategies across integrated media and owned marketing channels (Nike App, Email, Nike.com) for seasonal product launches as well as always-on brand priorities- Writes both strategic and creative briefs for seasonal campaign initiatives aimed at strengthening the Nike digital direct business and brand engagement with consumers

Responsible for creating, facilitating and executing digital/social and creative strategy for multiple brands including House of Hoop, Amazon Luna and Dockers by uncovering consumer insight through quantitative and qualitative research, to best connect the brand to their consumer and communicate brand narratives through the appropriate mediums.Highlights:- Created seasonal campaign creative strategy for the Amazon Luna on both a social and brand level while also informing creative teams on consumer insights, cultural trends and industry trends through creative briefings- Created and maintains the House of Hoops social and digital creative strategy aimed at embedding the brand within basketball culture and connecting with the target audience in the most authentic way possible through social tactics and content creation- Assisted the new business team in creating communications strategy and creative strategy for new business pitches aimed at solving the relevant brand problems presented in client’s RFP

Responsible for creating, facilitating and executing digital and social strategy for various brands at swift agency including Gatorade, BOLT24, TikTok & Muscle Milk by uncovering consumer insight through quantitative and qualitative research in order to better connect the brand to their consumer and communicate brand narratives through means of social and digital media.Highlights:- Facilitated daily creative social strategy and comms social strategy efforts of the Gatorade, BOLT24 and Muscle Milk accounts- Assisted in the development of Gatorade’s Always on social strategy fueled by both qualitative and quantitative consumer research- Launched Gatorade’s first ever branded TikTok challenge, which amounted in 55.5 million hashtag views within first 2 weeks of launch

As a strategic planning resident, my team and I were responsible for creating and facilitating strategic approaches for both Samsung Mobile USA and Facebook. Highlights:- Created provocative, data driven strategic briefs to guide creative teams to create and execute brand lead advertisement.- Conducted market research and analyzed market trends to better strengthen the effectiveness of strategic approaches for given client brands- Assisted in creation of strategic approaches for both Samsung Mobile USA campaigns and Facebook campaigns

As a Brand Marketing intern I contribute to the overall success of one of the most recognizable upscale restaurants in the Willamette valley through various social media outlets such as, Facebook and Instagram, while also creating strategic marketing strategies to reach our target audience. While with Rudy's Steakhouse my work helped to increase overall website traffic by 27% in a six month time period.

Responsible for creating unique marketing strategies for Q’s Corner Barbershop.• Created an extensive marketing plan to reach a new target audience of, young collage attending males ages 18-25, in order to reach a new demographic of customers for Q’s Corner Barbershop • Conducted primary research through way of a survey, asking different questions pertaining to male hair grooming, that resulted in a better understanding of the target audience for the Q’s Corner Barbershop campaign• Conducted secondary market research to better understand the given target audience and discover statistics on the different aspects of male hair grooming in the United States, resulting in an improved understanding of the “barbershop culture” and “salon culture” in the United States