Charles Yang Email & Phone Number

Singapore

Fullerton Markets is a forex/stock/commodities brokerage firm serving online traders from Thailand, Vietnam, Malaysia, Indonesia, Philippines, Taiwan and other countries in Asia.- Project Lead for regional digital marketing campaigns with full funnel deployment and omni-channel marketing across seven languages- Creative lead working with multi-national team of translators and designers to generate campaign creatives including landing pages, Facebook ads, social banners, EDMs, etc- Served as strategic leader for digital acquisition, activation and retention initiatives for the company- Spearheaded customer journey enhancement through lifecycle email marketing, social media, online reviews and other touchpoints- Launched new brand with YouTube channel, online course and Facebook community- Launched new webinar funnel with YouTube & Facebook ad campaigns; hosted webinar for sales closing- Planned new strategic marketing initiatives to attract new clients and business partners

Singapore

finexis is a leading homegrown financial advisory firm with 600+ financial consultants.- Member of strategic special projects team working directly under Executive Chairman- Participated in strategy and creation of branding assets including a book, website, landing pages, videos, whitepapers, LinkedIn page and educational social posts- Developed educational content targeting potential clients to assist financial consultants' prospecting efforts- Researched and proposed digital strategy and course content for recruitment of new financial consultants

Singapore

- Built marketing funnels for companies in ecommerce and education - Generated leads and attendees for events through paid ads and organic outreach, closed leads as a speaker and helped generate $1M in group sales revenue- Trained hundreds of salespeople and marketers in social media marketing

Singapore

FX1 Academy was a forex education company for online traders.- Built marketing funnels that generated and nurtured 1000s of leads into ready buyers- Multiplied seminar attendance by 3,000% in 18 months - Engineered strategic partnerships that generated hundreds of new seminar leads at zero cost- Launched two product-launch that generated six-figures each from a small list of 7,000+ leads

Helena Collections was my family business in souvenirs.- Performed sales and customer service to shop visitors- Implemented profit-tracking to monitor sales performance of various product groups- Assisted in procurement and oversaw delivery of goods from overseas suppliers

- Analysed and evaluated clients' financial status and portfolio- Provided financial and insurance advice to clients on suitable financial products- Developed and implemented insurance plans and solutions for clients

Singapore

SBDC is a pioneer in brain training for kids in Singapore.- Captured and nurtured leads through newsletters- Developed website and conducted online market research- Started online registration service for preview seminars

Singapore

Executive Directions was an executive training company.- Participated in marketing of two Business Fairs that attracted 300 visitors each- Organized monthly seminars for up to 60 participants- Acted as emcee for weekly previews and engaged in sales closings of preview attendees