Charley Eltringham Email & Phone Number

Carmel, In, Us

Indianapolis, Indiana, United States

Lead overall marketing and brand strategies focusing on B2B marketing. Oversee brand management, marketing initiatives, and creative campaigns to ensure consistent messaging across all platforms. Create and execute comprehensive brand strategies aligning with mission and strategic goals.Highlights of accomplishments in this role include:• Implemented digital marketing strategies and tactics, generating 10K+ leads annually from zero, and contributing an additional $1–2M in revenue.• Doubled social media followers from 60K to 120K+, expanding brand reach and engagement.• Grew marketing team of four to 16 members, improving department capabilities and productivity.• Launched two podcasts, achieving 30K+ downloads and amplifying audience engagement.

Indianapolis, Indiana

Oversaw creative consulting services for multiple companies, guiding them in content development and strategy execution. Directed the production of integrated marketing campaigns, from conceptualization through final delivery. Managed project timelines, budgets, and resources, guaranteeing alignment with strategic objectives and brand guidelines. Provided creative direction throughout the production lifecycle, confirming optimum content quality and brand consistency.Highlights of accomplishments in this role include:• Delivered marketing content, including video and digital assets, on time and within the budget for high-impact campaigns across various platforms, contributing to 10% higher customer conversion rates.• Collaborated with clients to craft brand stories and create tailored distribution strategies, elevating campaign effectiveness by 25% and expanding audience reach by 20%.• Developed creative solutions for clients' marketing campaigns, enhancing their presence at trade shows and in digital marketing initiatives.

Columbus, In

Led the visual brand strategy across North America, supporting 75 dealerships. Directed the development of creative strategies for marketing campaigns, product launches, and branding efforts. Administered a multidisciplinary team, guaranteeing the alignment of all creative assets with Toyota’s brand standards. Oversaw the production of marketing collateral, tradeshow booths, and in-store branding materials, while cooperating with marketing, sales, and product teams to achieve business objectives.Highlights of accomplishments in this role include:• Created and launched two new brands, contributing significantly to Toyota’s market presence.• Formulated a marketing campaign generating 50+ immediate leads, resulting in $1M in revenue, with continued success as an ongoing strategy.• Expanded social media following by 30%, boosting brand engagement and visibility.• Led the design and completion of Toyota's largest tradeshow booth, a $2M project spanning 20K square feet.

Conceptualized, planned, and executed video productions tailored to client needs and budgets. Collaborated and worked closely with clients to define project goals and controlled all aspects of production, from scheduling to final delivery. Steered editing and post-production to secure a high-quality product.Highlights of accomplishments in this role include:• Produced 400+ videos for clients across various industries, enhancing brand visibility and customer engagement.• Grew the company from inception to generating $500K+ in annual revenue year-over-year.• Led production of weekly regional TV spots for Walmart, driving a 15% sales increase for local stores over two years.• Secured other prominent clients, including Delta Faucet, USA Today, Voice Media, and the Indiana Innovation Awards, driving business growth and expanding market presence.

Supervised a team of Ad Coordinators and Designers to execute print and digital advertising campaigns for small business clients. Ensured timely delivery of high-quality advertising materials that aligned with client goals.Highlights of accomplishments in this role include:• Guided the execution of numerous advertising campaigns, successfully improving client satisfaction and retention.• Partnered with sales teams to enhance marketing strategies, resulting in better campaign performance and product positioning.• Streamlined ad fulfillment processes, boosting efficiency and reducing turnaround times for client deliverables.